CIO Today

CIO Today Network Sites:   Top Tech News  |   CIO Today   |   Mobile Tech Today   |   Data Storage Today
Daily Briefing for Technology's Top Decision-Makers
Eliminate costly downtime!
Find out how with Free White Paper
& enter to win a Samsung Galaxy Note

www.apc.com
Saturday, April 19th 
Next Generation Data Center Is Here!
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Trending Topics:   Security Heartbleed Big Data Cloud Computing Windows XP Data Centers OS X Mavericks
Home
Enterprise Software
Enterprise Hardware
Big Data
Network Security
Cloud Computing
CRM Systems
Data Storage
Operating Systems
Communications
CIO Issues
Mobile Tech
Chips & Processors
World Wide Web
Business Briefing
After Hours
Press Releases
 
Free Newsletters
Top CIO News
 
Mobile Tech Today
 

CRM Systems

Salesforce Sees End to Legacy Portals with Its Communities

Salesforce Sees End to Legacy Portals with Its Communities
May 9, 2013 9:37AM

Bookmark and Share
Analyst Vanessa Thompson explains that the Salesforce Communities module builds on Salesforce.com's strong base of cloud services for sales, marketing and service, enabling ongoing conversations with customers and partners. Powered by Salesforce Chatter, the Communities module aims to put social and mobile at the core of every community.

Neustar, Inc. (NYSE: NSR) is a trusted, neutral provider of real-time information and analysis to the Internet, telecommunications, information services, financial services, retail, media and advertising sectors. Neustar applies its advanced, secure technologies in location, identification, and evaluation to help its customers promote and protect their businesses. More information is available at www.neustar.biz.

With its just announced Salesforce Communities module, which allows companies to create social communities with business data and processes embedded at the core, Salesforce.com sees an end to the era of legacy portal software.

Using the new services, enterprises will be able to create communities for any customer experience, from mobile banking apps to video games to cars. The U.S. Food and Drug Administration, General Electric, Pernod Ricard and the World Economic Forum are among the early adopters of the new technology.

"Today marks the end of the legacy portal software era," said Alex Dayon, president of applications and platform at Salesforce.com. "The next generation of enterprise apps are social with business data embedded at the core and accessible from any device. With Salesforce Communities, customer companies can connect with customers, partners and employees in entirely new ways and from anywhere."

Connecting in New Ways

With the popularity of crowd sourcing in social communities such as Yelp, the level of engagement on social networks like Facebook, and the increase in mobile and other connected devices, a new generation of customers and partners have new expectations for how they want to engage with a company, Salesforce said.

But until now, companies have not had access to that kind of collaborative, engaging experience in their business. Businesses have had to choose between legacy portals, which are strictly transactional, and social point solutions that are conversational, but disconnected from the business. Salesforce Communities aims to bridge the gap.

Powered by Salesforce Chatter, the Communities module aims to put social and mobile at the core of every community. Communities is built on the Salesforce.com platform, which makes it extensible and able to embed into any customer experience.

"Over time, communities will evolve with processes associated to the community becoming embedded in core business workflow processes," said Vanessa Thompson, research manager of enterprise collaboration and social solutions at IDC. "Salesforce Communities is able to build on the strong base of Sales Cloud, Service Cloud and Marketing Cloud to extend specific workflow and enable an ongoing conversation with customers, partners and suppliers."

A Competitive Market

Salesforce said companies that use Communities can increase sales efficiency among partners and distributors, deliver better customer service, bring brands and agencies together around in-the-moment ad campaigns, and create a community for any need that arises.

We asked Brad Shimmin, a principal analyst at Current Analysis, for his feedback on Communities. He told us traditional portal vendors in the B2C space have been slow to adopt modern collaborative concepts, including those inherent in consumer social networking sites.

"For Salesforce to focus more squarely on B2C communities using the technology from Chatter gives them a good disruptive entrance into a mature and stable market," Shimmin said. "It's going to take Salesforce some time to come up to speed. Even some of the non-traditional B2C collaborative vendors like Jive Software have made an investment in social analytics that are internal and external facing.

"Salesforce is going to have to compete against the old guard as well as the young guns. The ability to apply business intelligence to real-time vast amounts of data that's gathered from these consumer engagement solutions, whoever can capitalize on that the best is going to win."

Salesforce Communities is scheduled to be generally available by the summer. Pricing for Salesforce Communities will start at $500 per month.

Tell Us What You Think
Comment:

Name:



 CRM Systems
1. Salesforce To Dominate S.F. Skyline
2. Salesforce Gets Industry Specific
3. Gartner: IT Spending Rising this Year
4. Watson Boosts Customer Engagement
5. Data Center Plug-In Monitors Security




 Most Popular Articles
1. BlackBerry Drops T-Mobile After Nasty Spat
2. Cisco, IBM Launch Internet of Things Consortium
3. Salesforce CRM Gets Industry Specific for Internet of Customers
4. IBM Applies Big Data Analytics To Fight Against Fraud
5. Intel Bets on Cloudera for Big Data Analytics


Have an informed opinion on this story?
Send a Letter to the Editor.
We want to know what you think.
Send us your Feedback.

 Related Topics  Latest News & Special Reports

  Heartbleed Exploit Could Cost Millions
  Poll: A Mix of Feelings on Future Tech
  Google, Rockstar Suit Stays in Calif.
  Michaels: Nearly 3M Cards Breached
  'Like' Cheerios, Give Up Right To Sue

 Technology Marketplace

Business Intelligence
Get real-time, cloud-based information services with Neustar.
 
Cloud Computing
BMC's I.T. solutions unleash the power of your business
Next Generation Data Center Is Here! Vblock™ Systems from VCE
 
Contact Centers
HP delivers the future of the contact center with HP Qfiniti 10.
 
Data Storage
Next Generation Data Center Is Here! Vblock™ Systems from VCE
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Enterprise Hardware
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Enterprise I.T.
BMC's I.T. solutions unleash the power of your business
 
Hardware
Protect your network with APC Smart-UPS battery backup
 
Network Security
Protect your network with APC Smart-UPS battery backup
 

Network Security Spotlight
Heartbleed Could Cost Millions, Could Have Been Prevented
Early estimates of Heartbleed’s cost to enterprises are running in the millions. The reason: revoking all the SSL certificates the bug exposed will come at a very hefty price. Some say it all could have been avoided.
 
Michaels Says Nearly 3M Credit, Debit Cards Breached
Arts and crafts retail giant Michaels Stores has confirmed that a data breach at its POS terminals from May 2013 to Jan. 2014 may have exposed nearly 3 million customer credit and debit cards.
 
Google's Street View Software Unravels CAPTCHAs
The latest software Google uses for its Street View cars to read street numbers in images for Google Maps works so well that it also solves CAPTCHAs, those puzzles designed to defeat bots.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
The innovative headpiece may find its niche in markets where hands-free access to data can be a big advantage. Glass experiments for doctors are already under way, with some promising results.
 

Mobile Technology Spotlight
Review: Siri-Like Cortana Fills Windows Phone Gap
With the new Cortana virtual assistant, Windows catches up with Apple's iOS and Google's Android in a major way, taking some of the best parts of Apple's and Google's virtual assistants, with new tools too.
 
With Galaxy S5, Samsung Proves Less Can Be More
Samsung has produced the most formidable rival yet to the iPhone 5s: the Galaxy S5. The device is the fifth edition of the company's successful line of Galaxy S smartphones, and shows less can be more.
 
Facebook Rolls Out Potentially Intrusive Location-Sharing
Looking for friends? Facebook users in the U.S. will soon be able to see which of their friends are nearby, using a smartphone's GPS. Could be a cool feature in some cases, or way too much information.
 

Navigation
CIO Today
Home/Top News | Enterprise Software | Enterprise Hardware | Big Data | Network Security | Cloud Computing | CRM Systems
Data Storage | Operating Systems | Communications | CIO Issues | Mobile Tech | Chips & Processors | World Wide Web
Business Briefing | After Hours | Press Releases
Also visit these Enterprise Technology Sites
Top Tech News | CIO Today | Mobile Tech Today | Data Storage Today

Services:
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About CIO Today Network | How To Contact Us | Article Reprints | Services for PR Pros (In partnership with NewsFactor) | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 CIO Today. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.