CIO Today

CIO Today Network Sites:   Top Tech News  |   CIO Today   |   Mobile Tech Today   |   Data Storage Today
Daily Briefing for Technology's Top Decision-Makers
Vblock™ Systems:
Advanced converged infrastructure
increases productivity & lowers costs.

www.vce.com
Thursday, April 24th 
24/7/365 Network Uptime!
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Trending Topics:   Security Heartbleed Big Data Cloud Computing Windows XP Data Centers OS X Mavericks
Home
Enterprise Software
Enterprise Hardware
Big Data
Network Security
Cloud Computing
CRM Systems
Data Storage
Operating Systems
Communications
CIO Issues
Mobile Tech
Chips & Processors
World Wide Web
Business Briefing
After Hours
Press Releases
 
Free Newsletters
Top CIO News
 
Mobile Tech Today
 

After Hours

Pew Research Details Who's Using Which Social Networks

Pew Research Details Who
February 21, 2013 9:47AM

Bookmark and Share
Pew Research Center reports on who's using social media most and which social networks are most popular. Facebook still ranks as number one, followed by an interesting three-way tie for second place. Not surprisingly, the younger the age group, the higher the participation in social media, including 83 percent in the 18 to 29-year-old demographic.

Your Next Generation Data Center Is Here! Vblock™ Systems: the world's most advanced converged infrastructure are built on the Cisco Unified Computing System with Intel® Xeon® processors. Vblock™ Systems deliver extraordinary time to market, ROI and TCO, and flexibility to meet your continually changing demands with 5X faster deployment, 96% less downtime, and 1/2 the cost. Click here to learn more.

Who are the biggest social media users, and, after top social site Facebook, what are the most popular networks? A new study from Pew Research Center looks at those questions.

"The Demographics of Social Media Users -- 2012" study found that the most frequent social media users are women aged 18 to 29. A whopping 67 percent of all Internet users employ Facebook, and Twitter is especially appealing to adults in the 18 to 29-year-old category.

Pinterest is used most by women, adults under 50, whites and those with some college education. Tumblr appeals most to adults in that prime 18 to 29 demo, as does Instagram. Tumblr also fares well with African-Americans, Latinos, women and urban residents.

Three-Way Tie

One of the key findings of the study is a fairly close three-way tie for second most popular social network. The king, of course, is Facebook, with two-thirds (67 percent) of all online adults using that service.

But second place is a different matter. Sixteen percent use Twitter, a rate which has doubled since November of 2010, and 15 percent are on Pinterest. Photo-sharing network Instagram comes close, with thirteen percent of respondents in this particular study saying they use it.

Women are about five times more likely than men to be on Pinterest, representing the largest gender gap revealed by the report. Thirteen percent of Net surfers share pictures on Instagram, which, with the margin of error, is essentially tied with Twitter and Pinterest. By contrast, the micro-blogging site Tumblr is used by only 6 percent of those online.

This is the first time that Pew Research has compared participation in the social networks by ethnic groups. Hispanics are the biggest users of social networks, with 72 percent of that group represented. Non-Hispanic African-Americans are second at 68 percent, while non-Hispanic whites are 65 percent.

Same by Education Level

Not surprisingly, the younger the age group, the higher the participation in social media. Eighty-three percent of 18 to 29-year-olds socialize, which drops by about twenty points for each major age group, until it hits 32 percent for those 65 and older.

Percentage-wise, more African-Americans and Latinos use Twitter and Instagram than do other ethnic groups. White women under 50 are Pinterest's biggest fans. Pew said it did not indicate percentages of Asian Americans because there were not enough respondents from that demographic to be statistically reliable.

Participation on social networks are about equal for all levels of education. It's also roughly equal for all income levels, except that about six percent more of those earning under $30,000/year use social media than the 65 percent of other income groups who socialize online. (continued...)

1  |  2  |  Next Page >

 

Tell Us What You Think
Comment:

Name:

Shattered:

Posted: 2013-02-20 @ 2:49pm PT
The reason why whites use social media less than blacks or hispanics is because they are very busy working and attending college. Also, they don't have a street gang to promote.

jdinsandiego:

Posted: 2013-02-19 @ 8:25pm PT
I'm already SICK of being referred to as a Non-hispanic White and the term is still pretty new. I'm white, period. I don't want to be defined as a non-hispanic any more than I want to be called non-black or non-jewish or non-asian or non-alien or non-undocumented or non-female or non-felon.



 After Hours
1. Samsung Gear Fit Geared for Exercise
2. Google Sharpens Contact Lens Vision
3. Aereo CEO Speaks Out on Future
4. Project Ara Phone Version Ahead
5. Beware: Facebook Shares Your Locale




 Most Popular Articles
1. BlackBerry Drops T-Mobile After Nasty Spat
2. Cisco, IBM Launch Internet of Things Consortium
3. Salesforce CRM Gets Industry Specific for Internet of Customers
4. Intel Bets on Cloudera for Big Data Analytics
5. SAP HANA Data Warehouse App Gets Faster Analytics

Have an informed opinion on this story?
Send a Letter to the Editor.
We want to know what you think.
Send us your Feedback.

 Related Topics  Latest News & Special Reports

  Fund Seeks To Head Off Heartbleeds
  Salesforce Developing App SOS Button
  Google Maps, Now with Time Travel
  Lessons from Verizon's Threat Report
  NYPD Twitter Campaign Backfires

 Technology Marketplace
Business Intelligence
Get real-time, cloud-based information services with Neustar.
 
Cloud Computing
Next Generation Data Center Is Here! Vblock™ Systems from VCE
 
Contact Centers
HP delivers the future of the contact center with HP Qfiniti 10.
 
Data Storage
Next Generation Data Center Is Here! Vblock™ Systems from VCE
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Enterprise Hardware
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Hardware
Protect your network with APC Smart-UPS battery backup
 
Network Security
Protect your network with APC Smart-UPS battery backup
 

Network Security Spotlight
Tech Giants Fund Initiative To Prevent Future Heartbleeds
Can more funding prevent Heartbleed vulnerabilities in future open-source software? A new Core Infrastructure Initiative at the Linux Foundation is attempting to find out.
 
What Verizon's Data Breach Report Can Teach Enterprises
It’s probably not a jaw-dropper, but cyberespionage is officially on the rise. And the use of stolen or misused credentials is still the leading way the bad guys gain access to corporate information.
 
Top Cyberthreats Exposed by Verizon Report
Beyond Heartbleed, there are cyberthreats vying to take down enterprise networks, corrupt smartphones, and wreak havoc on businesses. Verizon is exposing these threats in a new report.
 
Navigation
CIO Today
Home/Top News | Enterprise Software | Enterprise Hardware | Big Data | Network Security | Cloud Computing | CRM Systems
Data Storage | Operating Systems | Communications | CIO Issues | Mobile Tech | Chips & Processors | World Wide Web
Business Briefing | After Hours | Press Releases
Also visit these Enterprise Technology Sites
Top Tech News | CIO Today | Mobile Tech Today | Data Storage Today

Services:
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About CIO Today Network | How To Contact Us | Article Reprints | Services for PR Pros (In partnership with NewsFactor) | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 CIO Today. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.