CIO Today

CIO Today Network Sites:   Top Tech News  |   CIO Today   |   Mobile Tech Today   |   Data Storage Today
Daily Briefing for Technology's Top Decision-Makers
Eliminate costly downtime!
Find out how with Free White Paper
& enter to win a Samsung Galaxy Note

www.apc.com
Wednesday, April 23rd 
24/7/365 Network Uptime!
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Trending Topics:   Security Heartbleed Big Data Cloud Computing Windows XP Data Centers OS X Mavericks
Home
Enterprise Software
Enterprise Hardware
Big Data
Network Security
Cloud Computing
CRM Systems
Data Storage
Operating Systems
Communications
CIO Issues
Mobile Tech
Chips & Processors
World Wide Web
Business Briefing
After Hours
Press Releases
 
Free Newsletters
Top CIO News
 
Mobile Tech Today
 

Enterprise Software

Microsoft Dynamics CRM Gets Game with Spark Add-On

Microsoft Dynamics CRM Gets Game with Spark Add-On
September 26, 2012 1:46PM

Bookmark and Share
With Cole's Spark add-on for Microsoft Dynamics CRM 2011, badges are rewarded for meeting certain goals, such as closing a given number of sales opportunities, obtaining a certain number of leads, or successfully resolving a customer issue. Employers set the types of rewards that can be obtained by earning badges in Cole's Spark.

Neustar, Inc. (NYSE: NSR) is a trusted, neutral provider of real-time information and analysis to the Internet, telecommunications, information services, financial services, retail, media and advertising sectors. Neustar applies its advanced, secure technologies in location, identification, and evaluation to help its customers promote and protect their businesses. More information is available at www.neustar.biz.

Now that social networking has thoroughly inhabited customer relationship management systems, a related innovation is beginning to take hold -- gamification. This month, Microsoft Partner Cole Systems became the latest to join that bandwagon, with the launch of an employee incentive add-on to Microsoft Dynamics CRM 2011.

Called Spark, the add-on offers a new way to distribute internal rewards among employees by allowing users to earn badges, acquire points, and receive their rewards on the basis of what they've earned. Cole is a New York City-based business consulting and technology solutions firm, specializing in the implementation and enhancement of Microsoft Dynamics.

'A No Brainer'

CEO Dave Weiner said in a statement that "the gamification of CRM seemed like a no brainer." Since CRM tracks the results of employees in sales, marketing and customer service, he said, linking those results to rewards "was an obvious combination."

With Spark, badges are rewarded for meeting certain goals, such as closing a given number of sales opportunities, obtaining a certain number of leads, or successfully resolving a customer issue. Employers set the types of rewards that can be obtained by earning badges. Badges are worth points, which can used to get gift certificates.

Badges help users to track their own progress, as well as provide competitive motivation by allowing employees to compare themselves to others. Cole said it can configure Spark to offer an incentive program that is specific to a company's needs or goals, or is aligned to existing incentive programs.

Cole's senior CRM consultant, Jen Mroczek, told news media that employees enjoy Spark "because it's fun and exciting to earn badges and watch points rack-up." This provides an incentive, Mroczek said, not only because of the rewards but because "their hard work will be on display for all to see."

Coles' gamification addition to Dynamics CRM is only the latest in a growing trend of game-like reinforcements for CRM and other software. In May, for instance, open source CRM Zurmo announced that the Beta release of its CRM application would be its first to include gamification components.

'A Major Failure'

Zurmo co-founder Ray Stoeckicht said in a statement at the time of the announcement that "the lack of intrinsic motivation to use CRM systems is a major failure in our industry."

Game-like elements added to Zurmo included points awarded to CRM users for every action performed, badges obtained for accomplishing specific milestones such as winning more sales opportunities or for login frequency, and point-based levels. There can also be Challenges to users from managers that focus on the accomplishment of specific tasks, with bonus points or higher levels awarded for success. (continued...)

1  |  2  |  Next Page >

 

Tell Us What You Think
Comment:

Name:



 Enterprise Software
1. Hortonworks, Concurrent To Partner
2. Microsoft, BMC Targeting VMware
3. APX Labs Aims To Put Glass in Business
4. Android Gets Chrome Remote Desktop
5. NSC Backs Disclosing Vulnerabilities




 Most Popular Articles
1. BlackBerry Drops T-Mobile After Nasty Spat
2. Cisco, IBM Launch Internet of Things Consortium
3. Salesforce CRM Gets Industry Specific for Internet of Customers
4. Intel Bets on Cloudera for Big Data Analytics
5. SAP HANA Data Warehouse App Gets Faster Analytics

Have an informed opinion on this story?
Send a Letter to the Editor.
We want to know what you think.
Send us your Feedback.

 Related Topics  Latest News & Special Reports

  Google Maps, Now with Time Travel
  Lessons from Verizon's Threat Report
  NYPD Twitter Campaign Backfires
  Net Gets Faster, But Easier to Attack
  OnePlus One Boasts Android Weapon

 Technology Marketplace
Business Intelligence
Get real-time, cloud-based information services with Neustar.
 
Cloud Computing
Next Generation Data Center Is Here! Vblock™ Systems from VCE
 
Contact Centers
HP delivers the future of the contact center with HP Qfiniti 10.
 
Data Storage
Next Generation Data Center Is Here! Vblock™ Systems from VCE
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Enterprise Hardware
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Hardware
Protect your network with APC Smart-UPS battery backup
 
Network Security
Protect your network with APC Smart-UPS battery backup
 

Network Security Spotlight
What Verizon's Data Breach Report Can Teach Enterprises
It’s probably not a jaw-dropper, but cyberespionage is officially on the rise. And the use of stolen or misused credentials is still the leading way the bad guys gain access to corporate information.
 
Top Cyberthreats Exposed by Verizon Report
Beyond Heartbleed, there are cyberthreats vying to take down enterprise networks, corrupt smartphones, and wreak havoc on businesses. Verizon is exposing these threats in a new report.
 
Where Do Web Sites Stand, Post-Heartbleed?
A security firm says the vast majority of Web sites have patched themselves to protect against the Heartbleed bug, but now there are questions raised on the reliability of open-source programs.
 
Navigation
CIO Today
Home/Top News | Enterprise Software | Enterprise Hardware | Big Data | Network Security | Cloud Computing | CRM Systems
Data Storage | Operating Systems | Communications | CIO Issues | Mobile Tech | Chips & Processors | World Wide Web
Business Briefing | After Hours | Press Releases
Also visit these Enterprise Technology Sites
Top Tech News | CIO Today | Mobile Tech Today | Data Storage Today

Services:
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About CIO Today Network | How To Contact Us | Article Reprints | Services for PR Pros (In partnership with NewsFactor) | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 CIO Today. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.