CIO Today

CIO Today Network Sites:   Top Tech News  |   CIO Today   |   Mobile Tech Today   |   Data Storage Today
Daily Briefing for Technology's Top Decision-Makers
Eliminate costly downtime!
Find out how with Free White Paper
& enter to win a Samsung Galaxy Note

www.apc.com
Wednesday, April 23rd 
The future of tape is here.
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Trending Topics:   Security Heartbleed Big Data Cloud Computing Windows XP Data Centers OS X Mavericks
Home
Enterprise Software
Enterprise Hardware
Big Data
Network Security
Cloud Computing
CRM Systems
Data Storage
Operating Systems
Communications
CIO Issues
Mobile Tech
Chips & Processors
World Wide Web
Business Briefing
After Hours
Press Releases
 
Free Newsletters
Top CIO News
 
Mobile Tech Today
 

Enterprise Software

IBM Rolls Out Cloud-Based Solutions for Entire C-Suite

IBM Rolls Out Cloud-Based Solutions for Entire C-Suite
June 21, 2013 11:03AM

Bookmark and Share
There's something for everyone in the C-suite in IBM's new cloud-based analytics and automation solutions: chief marketing officers, chief procurement officers, chief supply chain officers, general counsel and other legal professionals, CFOs, chief human resource officers, CIOs and social media gurus.

Your Next Generation Data Center Is Here! Vblock™ Systems: the world's most advanced converged infrastructure are built on the Cisco Unified Computing System with Intel® Xeon® processors. Vblock™ Systems deliver extraordinary time to market, ROI and TCO, and flexibility to meet your continually changing demands with 5X faster deployment, 96% less downtime, and 1/2 the cost. Click here to learn more.

IBM unveiled a slew of new cloud solutions aimed at the C-suite. Big Blue is moving to help execs drive accelerated innovation around customer experience to meet their business objectives in line with their company's IT strategy.

Cloud computing is rapidly rising as essential to C-suite executives. While technology decisions have been made historically by CIOs and IT department heads, the C-suite is adopting cloud computing because execs see its ability to transform their front office processes -- marketing, procurement, supplier management, human resources and legal. In fact, IBM notes, industry analysts estimate that by 2017, CMOs will spend more on IT than CIOs.

"The cloud opportunity is helping C-suite leaders reshape customer experience," said Paul Papas, global leader for Smarter Commerce at IBM Global Business Services. "As part of IBM's digital front-office strategy, we see these 100 cloud applications as a way for business leaders to improve customer experience, reach new customers, generate new revenue streams and become more competitive in their industry."

Something for Everyone

With the new cloud suites, IBM said chief marketing officers can analyze, understand, and engage customers in highly relevant, interactive dialogs across digital, social and traditional marketing channels with digital analytics and marketing automation capabilities from offerings such as IBM Marketing Center.

Meanwhile, sales and e-commerce leaders can drive omni-channel B2C sales linking mobile, social, Web, and on-site locations. For example, B2B sales executives and departments use IBM's sales cloud to manage quotes, negotiate contracts, and strengthen sales performance analytics. Customer care and support executives are promised the ability to develop unique service and retention techniques with faster, personalized customer conversations afforded by IBM Watson Engagement Advisor.

The list goes on and on. There's something for chief procurement officers, chief supply chain officers, general counsel and other legal professionals, CFOs, chief human resource officers, CIOs and social media gurus.

A Unique View

IBM Social Media Analytics promise marketers deeper insights to understand consumer sentiments in social media such as Facebook, Twitter, blogs and forums, and then to refine products, service levels, and targeted offers accordingly. The idea is to give companies a view of consumer perception that is uniquely their own, not industrywide or owned by a third-party.

For example, Social Media Analytics can help a retail merchandising manager gain a deeper understanding of how a new dress is being perceived by consumers. Social Media Analytics work to identify, capture and report on millions of pieces of social data to provide instant feedback on that particular item. IBM said managers can now use this feedback by analyzing keywords associated with the dress to better understand buying trends -- if the red print dress is being described by some as too bold, brands can now make recommendations to the designer to adjust to customer preferences.

"Business leaders are measured on results," said Craig Hayman, general manager at IBM Industry Solutions. "Tapping into the cloud for quick access to innovative solutions makes running a department much easier and allows busy executives more time to focus on serving their customers and driving results."

Tell Us What You Think
Comment:

Name:

Reachli.com:

Posted: 2013-06-22 @ 11:43am PT
IBM is always just a tad late into the game - it's been done many times already, http://www.reachli.com allows you to post onto all social channels at once.

Chris Rodinis:

Posted: 2013-06-21 @ 5:12pm PT
Here is an IBM server: http://www.youtube.com/watch?v=nWR7D39omoQ



 Enterprise Software
1. Hortonworks, Concurrent To Partner
2. Microsoft, BMC Targeting VMware
3. APX Labs Aims To Put Glass in Business
4. Android Gets Chrome Remote Desktop
5. NSC Backs Disclosing Vulnerabilities




 Most Popular Articles
1. BlackBerry Drops T-Mobile After Nasty Spat
2. Cisco, IBM Launch Internet of Things Consortium
3. Salesforce CRM Gets Industry Specific for Internet of Customers
4. Intel Bets on Cloudera for Big Data Analytics
5. SAP HANA Data Warehouse App Gets Faster Analytics

Have an informed opinion on this story?
Send a Letter to the Editor.
We want to know what you think.
Send us your Feedback.

 Related Topics  Latest News & Special Reports

  Officials Reveal Microsoft Data Center
  Samsung Gear Fit Geared for Exercise
  Google Sharpens Contact Lens Vision
  Hortonworks, Concurrent To Partner
  Microsoft, BMC Targeting VMware

 Technology Marketplace
Business Intelligence
Get real-time, cloud-based information services with Neustar.
 
Cloud Computing
Next Generation Data Center Is Here! Vblock™ Systems from VCE
 
Contact Centers
HP delivers the future of the contact center with HP Qfiniti 10.
 
Data Storage
Next Generation Data Center Is Here! Vblock™ Systems from VCE
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Enterprise Hardware
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Hardware
Protect your network with APC Smart-UPS battery backup
 
Network Security
Protect your network with APC Smart-UPS battery backup
 

Network Security Spotlight
Top Cyberthreats Exposed by Verizon Report
Beyond Heartbleed, there are cyberthreats vying to take down enterprise networks, corrupt smartphones, and wreak havoc on businesses. Verizon is exposing these threats in a new report.
 
Where Do Web Sites Stand, Post-Heartbleed?
A security firm says the vast majority of Web sites have patched themselves to protect against the Heartbleed bug, but now there are questions raised on the reliability of open-source programs.
 
White House Updating Online Privacy Policy
A new Obama administration privacy policy explains how the government will gather the user data of online visitors to WhiteHouse.gov, mobile apps and social media sites, saying much is in the public domain.
 
Navigation
CIO Today
Home/Top News | Enterprise Software | Enterprise Hardware | Big Data | Network Security | Cloud Computing | CRM Systems
Data Storage | Operating Systems | Communications | CIO Issues | Mobile Tech | Chips & Processors | World Wide Web
Business Briefing | After Hours | Press Releases
Also visit these Enterprise Technology Sites
Top Tech News | CIO Today | Mobile Tech Today | Data Storage Today

Services:
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About CIO Today Network | How To Contact Us | Article Reprints | Services for PR Pros (In partnership with NewsFactor) | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 CIO Today. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.