CIO Today

CIO Today Network Sites:   Top Tech News  |   CIO Today   |   Mobile Tech Today   |   Data Storage Today
Daily Briefing for Technology's Top Decision-Makers
Neustar, Inc.
Protect your website & network
using real-time information & analysis

www.neustar.biz
Wednesday, April 23rd 
24/7/365 Network Uptime!
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Trending Topics:   Security Heartbleed Big Data Cloud Computing Windows XP Data Centers OS X Mavericks
Home
Enterprise Software
Enterprise Hardware
Big Data
Network Security
Cloud Computing
CRM Systems
Data Storage
Operating Systems
Communications
CIO Issues
Mobile Tech
Chips & Processors
World Wide Web
Business Briefing
After Hours
Press Releases
 
Free Newsletters
Top CIO News
 
Mobile Tech Today
 

Big Data

Gnip Makes Mining Social Media's Big Data Easier

Gnip Makes Mining Social Media
February 7, 2014 12:59PM

Bookmark and Share
If a customer wakes up on Monday and needs to start tracking an event that happened over the weekend, Gnip's Search API for Twitter makes it easy for us to help our customers do that. And our new customers see immediate time to value by having up to a month's worth of data about their brands available to them right when they start, said a Gnip customer.

BMC is redefining the relationship between I.T. and business. Now I.T. can provide easy access to business services, support and applications -- anywhere, anytime, and from any device. Meaning a more efficient business and an even more innovative I.T. Learn more here.

Social media API aggregation company Gnip is taking social data to new heights and deeper depths. The firm sits in a market space with the likes of Topsy, which Apple acquired for $200 million, and Deep Mind Technologies, which Google grabbed for $400 million. But Gnip claims to be the world’s largest.

The company certainly has its social media data bases covered. Gnip serves a range of industries, from social media monitoring and business intelligence to finance and government.

What’s more, Gnip's customers deliver social media analytics to over 90 percent of the Fortune 500 -- and the company serves more than 100 billion real-time social data activities each month, providing access to data from dozens of sources including Twitter, Tumblr, Instagram, bitly, Reddit, WordPress, Disqus and more.

"Successful real-time marketing relies on a fast, accurate view of the complete picture," says Peter Heffring, CEO of Expion, a Gnip customer. "We're already using Gnip's Search API to create a faster and more complete product experience for our real-time marketing customers."

A Twist on Tapping Twitter

Gnip is growing fast. The company in September introduced a Search API for Twitter that claimed to make it easier and and more affordable for software companies to build access to recent Twitter data into their products. At the time, it was the first Twitter search product created with the enterprise software company in mind and certainly improved the service that social analytics providers can offer their customers.

"Until today, a user experience built on the indexed firehose of Tweets was only available to a select few companies who could afford to build and maintain such a costly product," said Chris Moody, CEO of Gnip. "Gnip is making this available to any product or software company to incorporate into their solution, driving the creation of a whole range of new products."

According to Gnip, real-time access to Twitter data is great for tracking predictable topics, but it's often the unexpected things happening on Twitter that are the most interesting. By providing instant and complete access to Twitter data, Gnip is helping real-time marketers to react quickly to events on the microblogging service, CRM providers to better serve their customers, and business intelligence companies to create new products for brands and agencies.

Running the Social Spectrum

"If a customer wakes up on Monday and needs to start tracking an event that happened over the weekend, Gnip's Search API for Twitter makes it easy for us to help our customers report on that," said Damon Cortesi, founder and CTO of Simply Measured, a Gnip customer. "What's more is that our new customers see immediate time to value by having up to a month's worth of data about their brand available to them the moment they start."

Meanwhile, Gnip's Enterprise Data Collector is designed to make it easy for companies to receive data from public APIs with standard format normalization making it easier to digest. Enterprise Data Collector also unwinds URLs and provides data deduplication.

“Our customers care about conversations happening across the entire spectrum of social sources,” said Chris Moody, President and COO of Gnip. “Each source provides unique insights that can be used for addressing unique business opportunities. We're adding public social data from sources such as Instagram and bitly to help satisfy their insatiable appetite for more data.”

Tell Us What You Think
Comment:

Name:

sofenza:

Posted: 2014-04-06 @ 3:21pm PT
"If a client awakens on Thursday and needs to begin monitoring a meeting that occurred over the end of the week, Gnip's Look for API for Tweets creates it simple for us to help our clients review on that," said Damon Cortesi, creator and CTO of Basically Calculated, a Gnip client. "What's more is that our new clients see immediate time to value by having up to a month's value of information about their product available to them when they begin."

Isla Edouard:

Posted: 2014-03-07 @ 1:12am PT
Meanwhile, Gnip's Business Information Enthusiast is designed to allow companies to get data from public APIs with standard structure normalization making it simpler to process. Business Information Enthusiast also unwinds URLs and provides data deduplication.



 Big Data
1. Hortonworks, Concurrent To Partner
2. Mobile Ad Platform From Facebook?
3. Facebook Rolls Out Friend Tracker
4. Mark Hurd's 5 Keys to Market Success
5. Data Compilers Peg Consumers




 Most Popular Articles
1. BlackBerry Drops T-Mobile After Nasty Spat
2. Cisco, IBM Launch Internet of Things Consortium
3. Salesforce CRM Gets Industry Specific for Internet of Customers
4. Intel Bets on Cloudera for Big Data Analytics
5. SAP HANA Data Warehouse App Gets Faster Analytics

Have an informed opinion on this story?
Send a Letter to the Editor.
We want to know what you think.
Send us your Feedback.

 Related Topics  Latest News & Special Reports

  Google Maps, Now with Time Travel
  Lessons from Verizon's Threat Report
  NYPD Twitter Campaign Backfires
  Net Gets Faster, But Easier to Attack
  OnePlus One Boasts Android Weapon

 Technology Marketplace
Business Intelligence
Get real-time, cloud-based information services with Neustar.
 
Cloud Computing
Next Generation Data Center Is Here! Vblock™ Systems from VCE
 
Contact Centers
HP delivers the future of the contact center with HP Qfiniti 10.
 
Data Storage
Next Generation Data Center Is Here! Vblock™ Systems from VCE
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Enterprise Hardware
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Hardware
Protect your network with APC Smart-UPS battery backup
 
Network Security
Protect your network with APC Smart-UPS battery backup
 

Network Security Spotlight
What Verizon's Data Breach Report Can Teach Enterprises
It’s probably not a jaw-dropper, but cyberespionage is officially on the rise. And the use of stolen or misused credentials is still the leading way the bad guys gain access to corporate information.
 
Top Cyberthreats Exposed by Verizon Report
Beyond Heartbleed, there are cyberthreats vying to take down enterprise networks, corrupt smartphones, and wreak havoc on businesses. Verizon is exposing these threats in a new report.
 
Where Do Web Sites Stand, Post-Heartbleed?
A security firm says the vast majority of Web sites have patched themselves to protect against the Heartbleed bug, but now there are questions raised on the reliability of open-source programs.
 
Navigation
CIO Today
Home/Top News | Enterprise Software | Enterprise Hardware | Big Data | Network Security | Cloud Computing | CRM Systems
Data Storage | Operating Systems | Communications | CIO Issues | Mobile Tech | Chips & Processors | World Wide Web
Business Briefing | After Hours | Press Releases
Also visit these Enterprise Technology Sites
Top Tech News | CIO Today | Mobile Tech Today | Data Storage Today

Services:
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About CIO Today Network | How To Contact Us | Article Reprints | Services for PR Pros (In partnership with NewsFactor) | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 CIO Today. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.