CIO Today

CIO Today Network Sites:   Top Tech News  |   CIO Today   |   Mobile Tech Today   |   Data Storage Today
Daily Briefing for Technology's Top Decision-Makers
Wednesday, April 23rd 
The future of tape is here.
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Trending Topics:   Security Heartbleed Big Data Cloud Computing Windows XP Data Centers OS X Mavericks
Home
Enterprise Software
Enterprise Hardware
Big Data
Network Security
Cloud Computing
CRM Systems
Data Storage
Operating Systems
Communications
CIO Issues
Mobile Tech
Chips & Processors
World Wide Web
Business Briefing
After Hours
Press Releases
 
Free Newsletters
Top CIO News
 
Mobile Tech Today
 

After Hours

Facebook Unveils 'Graph Search' To Snoop Your Friends

Facebook Unveils
January 15, 2013 4:03PM

Bookmark and Share
Early on, Facebook encouraged users to list their favorite shows, movies, bands and other data as part of their profile, but those prompts are not part of the more condensed timeline profile. Graph Search now invites Facebook users to share more of their preferences and tastes.

Neustar, Inc. (NYSE: NSR) is a trusted, neutral provider of real-time information and analysis to the Internet, telecommunications, information services, financial services, retail, media and advertising sectors. Neustar applies its advanced, secure technologies in location, identification, and evaluation to help its customers promote and protect their businesses. More information is available at www.neustar.biz.

Facebook users who like to rely on their friends' recommendations will soon find it easier to peruse the movies they've seen, vacations they've taken and restaurants they frequent with a new search tool. Graph Search will allow a quick scan of photos, statuses, check-ins or likes to put such data at the user's fingertips.

It's a way for Facebook to invest all the data it collects from its 1 billion user accounts in an effort to generate additional data in the form of the user inquiries. That information makes it easier to target the user with specialized ads. The information can also be sold to other advertising agencies.

Search Your Own Stuff, Too

Users can also travel down a virtual Memory Lane by searching their own history of photos, updates and likes (ideal for deleting references to past jobs or relationships). If you like old photos, you can limit the search to pictures before a desired year.

Like any other Facebook feature, it has the intended potential to have users spending more time on the site.

All users won't have access to Graph Search yet, but they can sign up to be put on a waiting list to try out the Beta version. It won't be available to mobile users yet, and it will only work in English. A limited preview and related videos featuring CEO and founder Mark Zuckerberg and others is available on Facebook's own Facebook page.

Facebook already has a search window that allows users to search within the social network for friends as well as conduct a wider search of the web if there are no results on Facebook. Graph Search will eventually replace that search window at the top of the page. But outside search will still be enabled, with an assist from Microsoft's Bing.

Unlike Google or Bing, Graph Search is geared toward "social questions that you wouldn't typically think to ask another search engine," said Keith Peiris, a Facebook product manager, in a video promoting Graphic Search.

"There's a lot to be said for taste, like what movie should I go and see, what bands might I like, based on the friends that I have."

Phoney Rumor

Early on, Facebook encouraged users to list their favorite shows, movies, bands and other data as part of their profile, but those prompts are not part of the more condensed timeline profile. Graphic Search now invites users to share more of their preferences and tastes.

Susan Etlinger, an industry analyst at the Altimeter Group, said Facebook's launch of Graph Search was consistent with its history.

"They have always put products out carefully in beta to see how the market and users react," Etlinger said. "Sometimes they tweak it and change it and sometimes they kill it or wrap it into other things."

The announcement made on Tuesday morning at Facebook's Menlo Park, Calif., headquarters was expected to be something bigger, perhaps the long-awaited launch of a smartphone made and sold by Facebook. The excitement caused a short-term spike in the company's share price, surging past $31 for the first time since its IPO last year. But at the close the stock was at $30.10, down 2.74 percent.

Tell Us What You Think
Comment:

Name:

John:

Posted: 2013-01-22 @ 6:11am PT
lol Jack and Jill down there

Jack:

Posted: 2013-01-18 @ 9:00pm PT
I agree with Jill... TOTAL invasion of privacy. Of course, if you post something on facebook or like something, fine, you assume people will see it. But to have to worry that everything you ever said or ever did is now searchable in tremendous graphic detail... UGH! I think I'm done!!

Jill:

Posted: 2013-01-16 @ 9:24am PT
Facebook has a big problem - they need to make money. The only way they can make money is by really annoying their users with a non-stop barrage of ads and a total invasion of privacy. This might work in the short-term -- but long-term, they are doomed.



 After Hours
1. Samsung Gear Fit Geared for Exercise
2. Google Sharpens Contact Lens Vision
3. Aereo CEO Speaks Out on Future
4. Project Ara Phone Version Ahead
5. Beware: Facebook Shares Your Locale




 Most Popular Articles
1. BlackBerry Drops T-Mobile After Nasty Spat
2. Cisco, IBM Launch Internet of Things Consortium
3. Salesforce CRM Gets Industry Specific for Internet of Customers
4. Intel Bets on Cloudera for Big Data Analytics
5. SAP HANA Data Warehouse App Gets Faster Analytics


Have an informed opinion on this story?
Send a Letter to the Editor.
We want to know what you think.
Send us your Feedback.

 Related Topics  Latest News & Special Reports

  Officials Reveal Microsoft Data Center
  Samsung Gear Fit Geared for Exercise
  Google Sharpens Contact Lens Vision
  Hortonworks, Concurrent To Partner
  Microsoft, BMC Targeting VMware

 Technology Marketplace
Business Intelligence
Get real-time, cloud-based information services with Neustar.
 
Cloud Computing
Next Generation Data Center Is Here! Vblock™ Systems from VCE
 
Contact Centers
HP delivers the future of the contact center with HP Qfiniti 10.
 
Data Storage
Next Generation Data Center Is Here! Vblock™ Systems from VCE
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Enterprise Hardware
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Hardware
Protect your network with APC Smart-UPS battery backup
 
Network Security
Protect your network with APC Smart-UPS battery backup
 

Network Security Spotlight
Top Cyberthreats Exposed by Verizon Report
Beyond Heartbleed, there are cyberthreats vying to take down enterprise networks, corrupt smartphones, and wreak havoc on businesses. Verizon is exposing these threats in a new report.
 
Where Do Web Sites Stand, Post-Heartbleed?
A security firm says the vast majority of Web sites have patched themselves to protect against the Heartbleed bug, but now there are questions raised on the reliability of open-source programs.
 
White House Updating Online Privacy Policy
A new Obama administration privacy policy explains how the government will gather the user data of online visitors to WhiteHouse.gov, mobile apps and social media sites, saying much is in the public domain.
 
Navigation
CIO Today
Home/Top News | Enterprise Software | Enterprise Hardware | Big Data | Network Security | Cloud Computing | CRM Systems
Data Storage | Operating Systems | Communications | CIO Issues | Mobile Tech | Chips & Processors | World Wide Web
Business Briefing | After Hours | Press Releases
Also visit these Enterprise Technology Sites
Top Tech News | CIO Today | Mobile Tech Today | Data Storage Today

Services:
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About CIO Today Network | How To Contact Us | Article Reprints | Services for PR Pros (In partnership with NewsFactor) | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 CIO Today. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.