CIO Today

CIO Today Network Sites:   Top Tech News  |   CIO Today   |   Mobile Tech Today   |   Data Storage Today
Daily Briefing for Technology's Top Decision-Makers
Barium Ferrite (BaFe):
Higher Capacity, Superior
Performance, Longer Archival Life

www.thefutureoftape.com
Thursday, April 17th 
Real-time info services with Neustar
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Trending Topics:   Security Heartbleed Big Data Cloud Computing Windows XP Data Centers OS X Mavericks
Home
Enterprise Software
Enterprise Hardware
Big Data
Network Security
Cloud Computing
CRM Systems
Data Storage
Operating Systems
Communications
CIO Issues
Mobile Tech
Chips & Processors
World Wide Web
Business Briefing
After Hours
Press Releases
 
Free Newsletters
Top CIO News
 
Mobile Tech Today
 

Mobile Industry News

HTC Eyes Customer Experience and Mobile World Congress

HTC Eyes Customer Experience and Mobile World Congress
February 18, 2014 1:45PM

Bookmark and Share
Although certain smartphones like its flagship HTC One are popular, HTC has a small market share when compared with companies like Samsung and Apple. HTC recently made it clear that in 2014 and 2015 it will begin to shift its focus back to cheaper devices, but the HTC Advantage customer service program will also be used to enhance its image.

Barium Ferrite Is The Future Of Tape: Barium Ferrite (BaFe) offers greater capacity, superior performance, and longer archival life compared to legacy metal particle (MP) tape. Click here to learn more.

With the Mobile World Congress just around the corner, running February 24-27 in Barcelona, many smartphone manufacturers are beginning to provide details regarding new devices and services that will be shown off in full at the annual event. Hundreds of telecom-related companies will be at MWC this year but speculation has been building particularly in relation to HTC Corp.

The Taiwan-based smartphone manufacturer on Tuesday announced its new "HTC Advantage" program, which will provide certain guarantees to its customers, including free replacement of a screen broken within six months of purchase, and Android updates for two years. HTC, which has been struggling financially in recent months, hopes that the HTC Advantage program will improve the customer experience and provide new leverage in the fiercely competitive smartphone market.

Targeting Customer Satisfaction

Although some of its products like the flagship HTC One smartphone are popular, HTC only has a small share of the overall smartphone market, especially when compared with Samsung and Apple. HTC recently made it clear that in 2014 and 2015, it will begin to shift its focus back to less expensive devices. At the same time though, the Advantage program will be used to enhance the company's image with existing and potential customers.

Ed Kuhner, HTC's new vice president of customer experience, said the new Advantage program is about providing the things that any premium smartphone company should be offering.

"Keeping customers happy is something we believe a premium product maker should do," Kuhner said in a statement. "So we commit to continually listening to our customers and developing new, innovative solutions based on customer feedback and addressing their pain points over time -- that's the HTC Advantage."

Other executives at HTC Americas, including President Jason Mackenzie, echoed the points made by Kuhner. Mackenzie said that "carrying that commitment beyond the handset purchase" is something that is necessary if a company wants to ensure that customers remain happy with their purchases.

Kuhner, who has been with HTC since 2006, became VP of customer experience last November, reflecting the company's intent to become more customer-centric. In his new role, Kuhner, explains, he is "responsible for the customer ownership journey from the day that a consumer purchases an HTC product through the day they upgrade to their next HTC product." He points to the HTC Advantage program as key for the company "delivering the best possible customer experience along the way."

Coming Efforts

Most mainstream smartphone companies other than Apple will be exhibiting at Mobile World Congress, which means many interesting announcements could be coming next week. It is still unclear as to whether HTC will use the annual conference to show off any of its devices.

One of the few things that we do know about HTC's plans for MWC 2014 is that it will not be bringing the M8 (HTC One 2) along to the show. Instead, the company's new flagship device is expected to be launched at an event on March 25. Just like when HTC announced the One, the M8 will be unveiled at simultaneous events in London and New York.

When the HTC One was launched in 2013, it was well received and became one of HTC's most popular devices. While the HTC One did not have its first appearance at MWC that year, it still won the show's "Best Mobile Device" award. It will not be able to win any MWC awards this year, but according to HTC, the new flagship will be even better than its predecessor, and consumers will be able to find that out for themselves next month.

Tell Us What You Think
Comment:

Name:

Ratnes:

Posted: 2014-02-21 @ 5:03am PT
HTC needs to improve their customer service. Warranty should include screen and currently it's not covered which is very frustrating eventhough they claim it's gorilla glass.



 Mobile Industry News
1. Malware Targets Facebook Users
2. Intel Reports Lower 1Q Net Income
3. Samsung Tech Experts Talk Patents
4. Zebra Buys Motorola Enterprise Biz
5. Google's Modular Phone Set for January




 Most Popular Articles
1. BlackBerry Drops T-Mobile After Nasty Spat
2. Will Satya Nadella Launch an Office for iPad?
3. Google Unveils Android Wear for Smart Watches
4. Cisco, IBM Launch Internet of Things Consortium
5. Salesforce CRM Gets Industry Specific for Internet of Customers

Have an informed opinion on this story?
Send a Letter to the Editor.
We want to know what you think.
Send us your Feedback.

 Related Topics  Latest News & Special Reports

  Google Street View Unravels CAPTCHAs
  Yahoo COO Gets $58M Parting Gift
  Teen Arrested for Heartbleed Hack
  Android Gets Chrome Remote Desktop
  Malware Targets Facebook Users

 Technology Marketplace

Business Intelligence
Get real-time, cloud-based information services with Neustar.
 
Cloud Computing
BMC's I.T. solutions unleash the power of your business
Next Generation Data Center Is Here! Vblock™ Systems from VCE
 
Contact Centers
HP delivers the future of the contact center with HP Qfiniti 10.
 
Data Storage
Next Generation Data Center Is Here! Vblock™ Systems from VCE
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Enterprise Hardware
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Enterprise I.T.
BMC's I.T. solutions unleash the power of your business
 
Hardware
Protect your network with APC Smart-UPS battery backup
 
Network Security
Protect your network with APC Smart-UPS battery backup
 

Network Security Spotlight
Google's Street View Software Unravels CAPTCHAs
The latest software Google uses for its Street View cars to read street numbers in images for Google Maps works so well that it also solves CAPTCHAs, those puzzles designed to defeat bots.
 
Canadian Teen Arrested for Heartbleed Hack
One week after the OpenSSL Heartbleed vulnerability was unveiled, Canadian authorities have made the first arrest -- a London, Ontario teenager -- connected to exploiting the security hole.
 
IBM Offers Security, Disaster Recovery as SoftLayer Service
New disaster recovery and security services for SoftLayer clients are being added by IBM. Big Blue said the new capabilities will speed cloud adoption by alleviating concern over business continuity.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
Google Glass may find its first markets in verticals in which hands-free access to data is a boon. Medicine is among the most prominent of those, as seen in a number of Glass experiments under way.
 

Mobile Technology Spotlight
Google Releases Chrome Remote Desktop App for Android
You're out on a sales call, and use your Android mobile device to grab a file you have back at the office on your desktop. That's a bit easier now with Google's Chrome Remote Desktop app for Android.
 
Amazon 3D Smartphone Pics Leaked
E-commerce giant Amazon is reportedly set to launch a smartphone after years of development. Photos of the phone, which may feature a unique 3D interface, were leaked by tech pub BGR.
 
Zebra Tech Buys Motorola Enterprise for $3.45B
Weeks after Lenovo bought Motorola Mobility’s assets from Google for $2.91 billion, Zebra Technologies is throwing down $3.45 billion for Motorola’s Enterprise business in an all-cash deal.
 

Navigation
CIO Today
Home/Top News | Enterprise Software | Enterprise Hardware | Big Data | Network Security | Cloud Computing | CRM Systems
Data Storage | Operating Systems | Communications | CIO Issues | Mobile Tech | Chips & Processors | World Wide Web
Business Briefing | After Hours | Press Releases
Also visit these Enterprise Technology Sites
Top Tech News | CIO Today | Mobile Tech Today | Data Storage Today

Services:
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About CIO Today Network | How To Contact Us | Article Reprints | Services for PR Pros (In partnership with NewsFactor) | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 CIO Today. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.