Business Intelligence

Gnip Makes Mining Social Media's Big Data Easier

Gnip Makes Mining Social Media
February 7, 2014 12:59PM

Bookmark and Share
If a customer wakes up on Monday and needs to start tracking an event that happened over the weekend, Gnip's Search API for Twitter makes it easy for us to help our customers do that. And our new customers see immediate time to value by having up to a month's worth of data about their brands available to them right when they start, said a Gnip customer.

Neustar, Inc. (NYSE: NSR) is a trusted, neutral provider of real-time information and analysis to the Internet, telecommunications, information services, financial services, retail, media and advertising sectors. Neustar applies its advanced, secure technologies in location, identification, and evaluation to help its customers promote and protect their businesses. More information is available at www.neustar.biz.

Social media API aggregation company Gnip is taking social data to new heights and deeper depths. The firm sits in a market space with the likes of Topsy, which Apple acquired for $200 million, and Deep Mind Technologies, which Google grabbed for $400 million. But Gnip claims to be the world’s largest.

The company certainly has its social media data bases covered. Gnip serves a range of industries, from social media monitoring and business intelligence to finance and government.

What’s more, Gnip's customers deliver social media analytics to over 90 percent of the Fortune 500 -- and the company serves more than 100 billion real-time social data activities each month, providing access to data from dozens of sources including Twitter, Tumblr, Instagram, bitly, Reddit, WordPress, Disqus and more.

"Successful real-time marketing relies on a fast, accurate view of the complete picture," says Peter Heffring, CEO of Expion, a Gnip customer. "We're already using Gnip's Search API to create a faster and more complete product experience for our real-time marketing customers."

A Twist on Tapping Twitter

Gnip is growing fast. The company in September introduced a Search API for Twitter that claimed to make it easier and and more affordable for software companies to build access to recent Twitter data into their products. At the time, it was the first Twitter search product created with the enterprise software company in mind and certainly improved the service that social analytics providers can offer their customers.

"Until today, a user experience built on the indexed firehose of Tweets was only available to a select few companies who could afford to build and maintain such a costly product," said Chris Moody, CEO of Gnip. "Gnip is making this available to any product or software company to incorporate into their solution, driving the creation of a whole range of new products."

According to Gnip, real-time access to Twitter data is great for tracking predictable topics, but it's often the unexpected things happening on Twitter that are the most interesting. By providing instant and complete access to Twitter data, Gnip is helping real-time marketers to react quickly to events on the microblogging service, CRM providers to better serve their customers, and business intelligence companies to create new products for brands and agencies.

Running the Social Spectrum

"If a customer wakes up on Monday and needs to start tracking an event that happened over the weekend, Gnip's Search API for Twitter makes it easy for us to help our customers report on that," said Damon Cortesi, founder and CTO of Simply Measured, a Gnip customer. "What's more is that our new customers see immediate time to value by having up to a month's worth of data about their brand available to them the moment they start."

Meanwhile, Gnip's Enterprise Data Collector is designed to make it easy for companies to receive data from public APIs with standard format normalization making it easier to digest. Enterprise Data Collector also unwinds URLs and provides data deduplication.

“Our customers care about conversations happening across the entire spectrum of social sources,” said Chris Moody, President and COO of Gnip. “Each source provides unique insights that can be used for addressing unique business opportunities. We're adding public social data from sources such as Instagram and bitly to help satisfy their insatiable appetite for more data.”

Tell Us What You Think
Comment:

Name:

sofenza:

Posted: 2014-04-06 @ 3:21pm PT
"If a client awakens on Thursday and needs to begin monitoring a meeting that occurred over the end of the week, Gnip's Look for API for Tweets creates it simple for us to help our clients review on that," said Damon Cortesi, creator and CTO of Basically Calculated, a Gnip client. "What's more is that our new clients see immediate time to value by having up to a month's value of information about their product available to them when they begin."

Isla Edouard:

Posted: 2014-03-07 @ 1:12am PT
Meanwhile, Gnip's Business Information Enthusiast is designed to allow companies to get data from public APIs with standard structure normalization making it simpler to process. Business Information Enthusiast also unwinds URLs and provides data deduplication.



 Business Intelligence
1. Esri, SAP Team on Data Mapping
2. Chief Customer Officers Boost Profits
3. IBM Launches Big Data Cloud Service
4. Aerohive Helps Engage Retail Buyers
5. Azure Machine Learning Looks Forward




 Most Popular Articles
1. Experts Say Four Threats Put Internet Freedom at Risk
2. Review: Warming Up to Tablets with Keyboard Covers
3. Gartner Rates Security Solutions in Annual Magic Quadrant Report
4. Android SMS Worm Lets Bad Actors Cash In
5. Aerohive Helps Retailers Engage In-Store Customers

Have an informed opinion on this story?
Send a Letter to the Editor.
We want to know what you think.
Send us your Feedback.

 Related Topics  Latest News & Special Reports

  Lenovo Still in Small Windows Tablets
  How Chrome Eats Your Battery Life
  Cisco Woos More Devs with DevNet
  Investor Wants EMC To Spin Off VMware
  Schools Buy Million Chromebooks in Q2

 Technology Marketplace
Big Data
Unlock your enterprise data's potential. Learn how in the research report.
Are you getting everything you can out of your business data?
 
Business Intelligence
Get real-time, cloud-based information services with Neustar.
 
CIO Issues
Secure and retain skilled technology professionals. Learn how.
 
Cloud Computing
Are you getting everything you can out of your business data?
 
Data Storage
Unlock your enterprise data's potential. Learn how in the research report.
 
Enterprise Hardware
Protect your network with APC Smart-UPS battery backup
Cisco UCS Invicta Series flash memory systems
 
Enterprise I.T.
Register for an upcoming ISACA® certification exam today
Secure and retain skilled technology professionals. Learn how.
 
Enterprise Software
Unlock your enterprise data's potential. Learn how in the research report.
 
Hardware
Protect your network with APC Smart-UPS battery backup
Ferocious productivity. A fearless team of pros. Find Out More
Cisco UCS Invicta Series flash memory systems
 
Network Security
Protect your network with APC Smart-UPS battery backup
 
Small Business
Ferocious productivity. A fearless team of pros. Find Out More