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Computing

HP Pushing Windows 7 PCs 'Back by Popular Demand'

HP Pushing Windows 7 PCs
January 21, 2014 11:49AM

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The promotion by HP to offer discounted PCs running Microsoft's Windows 7 OS could backfire as it increases the tension between HP and Microsoft -- and that tension is already pronounced. But with PC sales declining and a large market that isn’t keen on Windows 8, HP is willing to take the risk its plan to offer PCs with Windows 7 brings with it.

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Hewlett-Packard managed to generate press this week with news of an operating system throwback it hopes will spur otherwise lackluster PC sales. In an online promotion, the tech giant is offering discounts on consumer PC models that come with Windows 7 installed, as opposed to the current version of the Windows operating system, which is 8.1. But some industry watchers wonder how it will impact an already strained HP-Microsoft relationship.

Just to be clear, HP does still sell Windows 8.1 PCs, but is apparently hoping to increase overall PC sales by actively promoting a Windows 7 option.

Windows 7 PCs are “Back by popular demand,” says the marketing line on the front page of HP.com. The company is offering $150 off PCs that shun Windows 8 for the more popular Windows 7 operating system.

Five discounted models are available -- three desktops and two notebooks. The HP Pavilion 500-205t desktop is selling for $479.99; the Pavilion 15t-n200 notebook runs $599.99; the Envy 700-215xt desktop goes for $699.99; the Envy 15t-j100 sells for $779.99; and the Envy Phoenix 810;135qe runs $999.99.

Testing the Waters?

So, what’s HP up to? Just selling PCs, it seems, and trying to increase sales.

The company has posted declines in PC shipments for seven quarters in a row. By bringing back custom Windows 7 PCs and notebooks, HP is running a publicity stunt that could turn heads by leveraging the more popular version of Microsoft's flagship software.

Microsoft still supports Windows 7 and there’s no indication that it’s nearing the end its lifecycle, unlike Windows XP. HP may be testing the waters for the thousands of diehards who cringe at the thought of upgrading to Windows 8.1 when Microsoft stops supporting XP this April.

We caught up with Rob Enderle, principal analyst at The Enderle Group, to get his take on the promotion. He told us many people don’t like change -- and that holds true with operating systems. The problem, he said, is that Microsoft has moved on and it is the operating system owner.

Promotion Could Backfire

With this promotion, he explained, customers are buying a current generation machine with an operating system that’s two years out of date. The fact is, before to long, users will need to upgrade.

“What you are betting is the path from Windows 7 to Windows 9 [when 9 comes out] is going to be clean. Given how many people are on Windows 7, that’s probably not a bad gamble,” Enderle said. “For those consumers who really don’t like Windows 8 and are willing to gamble that the jump to Windows 9 will be better -- and that’s not a bad bet -- these machines [from HP with Windows 7] provide a very differentiated opportunity.” (continued...)

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Tell Us What You Think
Comment:

Name:

Chris:

Posted: 2014-04-11 @ 2:40am PT
Downgraded my hp envy to windows 7. Was so close to returning it as windows 8 is a absolute joke. Happily running off windows 7 now.

fixMSFT:

Posted: 2014-02-02 @ 7:31pm PT
It will take long time for people to get used to Metro UI/UX... It needs to be more like a start menu replacement..........

LWms:

Posted: 2014-01-22 @ 11:05am PT
Welcome news. Go back to 7 or jump to 9. 8 is user unfriendly, not intuitive in the least and a big boondoggle. Axe it fast before you chase me and other users to Macs.



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