CIO Today

CIO Today Network Sites:   Top Tech News  |   CIO Today   |   Mobile Tech Today   |   Data Storage Today
Daily Briefing for Technology's Top Decision-Makers
Welcome to the new I.T.
One that streamlines service delivery
Learn how with new I.T. from BMC

Discover it here: www.bmc.com
Wednesday, April 23rd 
Real-time info services with Neustar
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Trending Topics:   Security Heartbleed Big Data Cloud Computing Windows XP Data Centers OS X Mavericks
Home
Enterprise Software
Enterprise Hardware
Big Data
Network Security
Cloud Computing
CRM Systems
Data Storage
Operating Systems
Communications
CIO Issues
Mobile Tech
Chips & Processors
World Wide Web
Business Briefing
After Hours
Press Releases
 
Free Newsletters
Top CIO News
 
Mobile Tech Today
 

Mobile Apps

New CEO Plans To Return BlackBerry to Its Roots

New CEO Plans To Return BlackBerry to Its Roots
January 8, 2014 11:40AM

Bookmark and Share
John Chen, BlackBerry's newest CEO, said he planned for BlackBerry to show a profit by fiscal 2016. Over the next 18 months, he told reporters at CES in Las Vegas, his company "will only focus on enterprise," including more of an emphasis on its mobile device management software, Big Data and device-to-device communications.

BMC is redefining the relationship between I.T. and business. Now I.T. can provide easy access to business services, support and applications -- anywhere, anytime, and from any device. Meaning a more efficient business and an even more innovative I.T. Learn more here.

What directions will BlackBerry, under new leadership, now take? This week, CEO John Chen made comments at the Consumer Electronics Show in Las Vegas that clearly point the company toward a re-emphasis on its characteristic physical keyboard, a refocus on its base in the enterprise market, and a continuing emphasis on the security of its products.

On Monday, Chen spoke to Bloomberg Television at CES about his fondness for physical keyboards. He added that his company will "predominantly" feature physical rather than touchscreen keyboards, a turnaround from the touchscreen BlackBerry 10 models the company released in the last year.

The emphasis on physical keyboards ties in with BlackBerry's focusing once again on the enterprise market, which has shown a fondness for physical keys because of the speed with which messages can be typed. As an indication of its reclaiming its reputation in real keyboards, BlackBerry has filed suit against the maker of a snap-on keyboard for the iPhone, called the Typo Keyboard, which the Canadian phone maker claimed is derived from its products.

Two Smartphones

The new CEO also said that his company will launch two new smartphones this year, one a touchscreen model manufactured by China's Foxconn that will be priced under $200, and the other a high-end model with a physical QWERTY keyboard.

Additionally, Chen commented on the five-year commitment his company recently made with Foxconn to design and make some of its phones. He told Bloomberg that Foxconn "can be a really great partner," because it removed the risk of excess inventory and because Foxconn has an "ability to penetrate various different markets," such as developing or emerging markets.

In a separate discussion Tuesday with a group of reporters at CES, Chen said he planned for BlackBerry to show a profit by fiscal 2016. Over the next 18 months, he told the reporters, his company "will only focus on enterprise," including more of an emphasis on its mobile device management software, Big Data and device-to-device communications.

'DNA Is in the Enterprise'

But, at the same time, Chen also said BlackBerry was not abandoning the consumer market, as represented by the continued development and promotion of the popular BlackBerry Messenger Service (BBM). Although BBM is consumer-focused, the company has also been pitching BBM to businesses as a more secure communications tool than other such products.

As part of a new effort to reinforce its overall image as a vendor who is conscious of security issues relating to its business and governmental customers, Chen confirmed that BlackBerry would be opening a Security Innovation Center in Washington, D.C., for demonstrations and "dialog" between public and private sectors.

Ramon Llamas, an analyst with industry research firm IDC, told us that BlackBerry's "DNA is in the enterprise," so this re-emphasis is a return to its roots. He also noted that, "if you lined up all the smartphone keyboards, BlackBerry's physical keyboard stands out," and added that hard keys "are still in demand."

The company is simply giving "people what they want," he said.

Tell Us What You Think
Comment:

Name:



 Mobile Apps
1. Uber Meets Local Lookalikes in Asia
2. Beware: Facebook Shares Your Locale
3. Android Gets Chrome Remote Desktop
4. Twitter Acquires Data Analyzer Gnip
5. Google Expands Virus Scans to All Apps




 Most Popular Articles
1. BlackBerry Drops T-Mobile After Nasty Spat
2. Cisco, IBM Launch Internet of Things Consortium
3. Salesforce CRM Gets Industry Specific for Internet of Customers
4. Intel Bets on Cloudera for Big Data Analytics
5. SAP HANA Data Warehouse App Gets Faster Analytics

Have an informed opinion on this story?
Send a Letter to the Editor.
We want to know what you think.
Send us your Feedback.

 Related Topics  Latest News & Special Reports

  Hortonworks, Concurrent To Partner
  Microsoft, BMC Targeting VMware
  AT&T in $500M Net Video Partnership
  Verizon Report Exposes Cyberthreats
  Samsung: $2.2B Too Much for Apple

 Technology Marketplace
Business Intelligence
Get real-time, cloud-based information services with Neustar.
 
Cloud Computing
Next Generation Data Center Is Here! Vblock™ Systems from VCE
 
Contact Centers
HP delivers the future of the contact center with HP Qfiniti 10.
 
Data Storage
Next Generation Data Center Is Here! Vblock™ Systems from VCE
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Enterprise Hardware
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Hardware
Protect your network with APC Smart-UPS battery backup
 
Network Security
Protect your network with APC Smart-UPS battery backup
 

Network Security Spotlight
Verizon Data Breach Report Exposes Top Threats
Beyond Heartbleed, there are cyberthreats vying to take down enterprise networks, corrupt smartphones, and wreak havoc on businesses. Verizon is exposing these threats in a new report.
 
Where Do Web Sites Stand, Post-Heartbleed?
A security firm says the vast majority of Web sites have patched themselves to protect against the Heartbleed bug, but now there are questions raised on the reliability of open-source programs.
 
White House Updating Online Privacy Policy
A new Obama administration privacy policy explains how the government will gather the user data of online visitors to WhiteHouse.gov, mobile apps and social media sites, saying much is in the public domain.
 
Navigation
CIO Today
Home/Top News | Enterprise Software | Enterprise Hardware | Big Data | Network Security | Cloud Computing | CRM Systems
Data Storage | Operating Systems | Communications | CIO Issues | Mobile Tech | Chips & Processors | World Wide Web
Business Briefing | After Hours | Press Releases
Also visit these Enterprise Technology Sites
Top Tech News | CIO Today | Mobile Tech Today | Data Storage Today

Services:
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About CIO Today Network | How To Contact Us | Article Reprints | Services for PR Pros (In partnership with NewsFactor) | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 CIO Today. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.