CIO Today

CIO Today Network Sites:   Top Tech News  |   CIO Today   |   Mobile Tech Today   |   Data Storage Today
Daily Briefing for Technology's Top Decision-Makers
Vblock™ Systems:
Advanced converged infrastructure
increases productivity & lowers costs.

www.vce.com
Wednesday, April 23rd 
24/7/365 Network Uptime!
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Trending Topics:   Security Heartbleed Big Data Cloud Computing Windows XP Data Centers OS X Mavericks
Home
Enterprise Software
Enterprise Hardware
Big Data
Network Security
Cloud Computing
CRM Systems
Data Storage
Operating Systems
Communications
CIO Issues
Mobile Tech
Chips & Processors
World Wide Web
Business Briefing
After Hours
Press Releases
 
Free Newsletters
Top CIO News
 
Mobile Tech Today
 

Apple/Mac

Report: Apple Buys Mapping Firm, Notes App

Report: Apple Buys Mapping Firm, Notes App
December 24, 2013 9:59AM

Bookmark and Share
With the acquisition of BroadMap, Apple continues to plug holes and improve or extend its mapping capabilities. Apple will probably make more mapping-related buys in the future. Apple's acquisition of note-taking app, Catch, is somewhat more curious, but maybe it will use the tech to improve Its own existing Notes app, said analyst Greg Sterling.

Neustar, Inc. (NYSE: NSR) is a trusted, neutral provider of real-time information and analysis to the Internet, telecommunications, information services, financial services, retail, media and advertising sectors. Neustar applies its advanced, secure technologies in location, identification, and evaluation to help its customers promote and protect their businesses. More information is available at www.neustar.biz.

Apple has reportedly bought yet another mapping company, and an Evernote competitor to boot. News outlets are reporting that the iPhone maker has grabbed BroadMap and Catch.

BroadMap provides government, non-profit and commercial business partners with custom-fit geographic information system (GIS) solutions. By matching the demand for GIS solutions with an agile business model, BroadMap has seen healthy growth in its space. The firm promises to provide solutions to even the toughest GIS and location challenges.

Formerly known as Snaptic, Catch.com has been popular with Android-powered smartphones and tablets, seeing millions of downloads. Catch.com produces Catch Notes, AK Notepad and Compass. The mobile apps also run on iOS and the Web.

Apple's Mapping Plans

Apple continues grabbing mapping companies as it struggles to get Apple Maps on par with Google Maps in the wake of an embarrassing debut and plenty of consumer backlash.

In July, the iPhone maker acquired Locationary for an undisclosed amount as part of the fix. Over the last few years, Apple has acquired several companies to beef up its maps software, including Poly9, C3 Technologies and Placebase but so far mapping parity with Google has eluded the tech giant.

For an analysis of the latest Apple acquisition, we turned to Greg Sterling, principal analyst at Sterling Market Intelligence. He told us one acquisition seems like a natural progression of its work on Apple Maps while the other is more of an outlier.

“With BroadMap Apple continues to plug holes and improve or extend its mapping capabilities. I'm sure there will still be more mapping-related acquisitions to come,” he told us.

“Catch is somewhat more curious unless Apple is simply using the technology and employees to improve Its own existing Notes app or create a new more expansive list-making tool, integrated with the OS. There are some other things that Apple might be able to do with Catch around location and social data, which are intriguing to contemplate as well,” Sterling added.

Apple’s Mapping Missteps

When Apple bought Placebase in 2009, rumors started percolating that the company would replace Google Maps on the iPhone. But when Apple Maps debuted as part of iOS 6 about three years later, it fell into the product launch disaster category. In fact, it was so embarrassing for the company that it led to an executive shakeup.

The Wall Street Journal reported drama around Scott Forstall, the former iOS chief, in Oct. 2013. The Journal said Apple CEO Tim Cook wanted Forstall to sign an official apology letter to customers for the poor navigation and quality of Apple Maps and he refused.

"The buggy and poor-performing Maps app, which displaced Google Maps as part of the iOS 6 launch, has been a black eye for Apple," Mark Moskowitz, an analyst at JPMorgan Chase & Co., wrote in a research report. Forstall left Apple in the Oct. 2012 shakeup. It was Cook who worked to clean up the mess.

"We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better," Cook wrote in his apology letter to consumers last year. Only time will tell if the Locationary acquisition will help Apple solve its mapping problems.

Tell Us What You Think
Comment:

Name:



 Apple/Mac
1. Samsung: $2.2B Too Much for Apple
2. Google, Rockstar Suit Stays in Calif.
3. Samsung Tech Experts Talk Patents
4. Phones Annoy Patent Trial Judge
5. Apple vs. Samsung: Latest News




 Most Popular Articles
1. BlackBerry Drops T-Mobile After Nasty Spat
2. Cisco, IBM Launch Internet of Things Consortium
3. Salesforce CRM Gets Industry Specific for Internet of Customers
4. Intel Bets on Cloudera for Big Data Analytics
5. SAP HANA Data Warehouse App Gets Faster Analytics


Have an informed opinion on this story?
Send a Letter to the Editor.
We want to know what you think.
Send us your Feedback.

 Related Topics  Latest News & Special Reports

  Google Maps, Now with Time Travel
  Lessons from Verizon's Threat Report
  NYPD Twitter Campaign Backfires
  Net Gets Faster, But Easier to Attack
  OnePlus One Boasts Android Weapon

 Technology Marketplace
Business Intelligence
Get real-time, cloud-based information services with Neustar.
 
Cloud Computing
Next Generation Data Center Is Here! Vblock™ Systems from VCE
 
Contact Centers
HP delivers the future of the contact center with HP Qfiniti 10.
 
Data Storage
Next Generation Data Center Is Here! Vblock™ Systems from VCE
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Enterprise Hardware
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Hardware
Protect your network with APC Smart-UPS battery backup
 
Network Security
Protect your network with APC Smart-UPS battery backup
 

Network Security Spotlight
What Verizon's Data Breach Report Can Teach Enterprises
It’s probably not a jaw-dropper, but cyberespionage is officially on the rise. And the use of stolen or misused credentials is still the leading way the bad guys gain access to corporate information.
 
Top Cyberthreats Exposed by Verizon Report
Beyond Heartbleed, there are cyberthreats vying to take down enterprise networks, corrupt smartphones, and wreak havoc on businesses. Verizon is exposing these threats in a new report.
 
Where Do Web Sites Stand, Post-Heartbleed?
A security firm says the vast majority of Web sites have patched themselves to protect against the Heartbleed bug, but now there are questions raised on the reliability of open-source programs.
 
Navigation
CIO Today
Home/Top News | Enterprise Software | Enterprise Hardware | Big Data | Network Security | Cloud Computing | CRM Systems
Data Storage | Operating Systems | Communications | CIO Issues | Mobile Tech | Chips & Processors | World Wide Web
Business Briefing | After Hours | Press Releases
Also visit these Enterprise Technology Sites
Top Tech News | CIO Today | Mobile Tech Today | Data Storage Today

Services:
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About CIO Today Network | How To Contact Us | Article Reprints | Services for PR Pros (In partnership with NewsFactor) | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 CIO Today. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.