CIO Today

CIO Today Network Sites:   Top Tech News  |   CIO Today   |   Mobile Tech Today   |   Data Storage Today
Daily Briefing for Technology's Top Decision-Makers
APC Free White Paper
Optimize your network investment &
Enter to win a Samsung Galaxy Note

www.apc.com
Saturday, April 19th 
24/7/365 Network Uptime!
Trending Topics:   Security Heartbleed Big Data Cloud Computing Windows XP Data Centers OS X Mavericks
Home
Enterprise Software
Enterprise Hardware
Big Data
Network Security
Cloud Computing
CRM Systems
Data Storage
Operating Systems
Communications
CIO Issues
Mobile Tech
Chips & Processors
World Wide Web
Business Briefing
After Hours
Press Releases
 
Free Newsletters
Top CIO News
 
Mobile Tech Today
 

Laptops & Tablets

Microsoft Promotes Windows Tablets with $99 Dell Venue

Microsoft Promotes Windows Tablets with $99 Dell Venue
December 7, 2013 12:18PM

Bookmark and Share
IDC is predicting that Microsoft-based tablets will increase to more than 10 percent of the tablet market by 2017, and that Android tablets will drop two percentage points from their 60.8 percent current market share. The question is whether such tactics as $99 promotions of the Dell Venue tablet can help the company get its market share higher than 10 percent?

Barium Ferrite Is The Future Of Tape: Barium Ferrite (BaFe) offers greater capacity, superior performance, and longer archival life compared to legacy metal particle (MP) tape. Click here to learn more.

Can Microsoft boost the sale of Windows tablets with a $99 price sale? The company is trying to find out.

On Monday, the Windows 8.1 Dell Venue 8 Pro tablet will go on sale for $99 -- a one-day sale price, only one per customer for the first 20 buyers at Microsoft's brick-and-mortar stores in the U.S. This is a $200 discount from the regular price for the 8-inch tablet, and is the first of the company's 12 days of deals promotion that features a sale of a Microsoft-related product every day.

After the first 20 buyers, the tablet's price is $199, still $100 less than regular, and continues at that sticker until there are no more units at that outlet. Microsoft has said that some stores may have under a dozen units in stock.

First 100

Online, the first 100 sales of the tablet will be priced at $99, which then becomes $199 as long as supplies last. Once the inventory is restocked, the price reverts to its regular $299. Pricing does not include taxes or shipping, and, in Canada, the sale is only available at retail stores.

While the numbers of tablets sold at these prices will obviously not move Microsoft's market share, it is attracting attention at a time when the category dominance by Apple's iPad has begun to decline and other brands are moving up. According to stats released by industry research firm IDC on Tuesday, Apple's share of the tablet market is 35 percent in 2013, down from 45 percent last year and heading for another five point drop by 2017.

IDC is predicting that Microsoft-based tablets will increase to more than 10 percent by 2017, and that Android tablets will drop two percentage points from their 60.8 percent current market share. Microsoft's Surface tablets have moved from under 1 percent last year to 3.4 percent in 2013. Retail research firm InfoScout reports that the Microsoft Surface 32 GB tablet, at $199, was the top item sold on Black Friday.

The question is whether such tactics as sale promotions can help the company get its market share higher than 10 percent in three years?

Three Versions

Jitesh Ubrani, research analyst for IDC's Worldwide Tablet Tracker, said in a statement that, although we're already halfway through the holiday quarter, and although "there have been some relatively high-profile launches from the likes of Dell, HP, and Lenovo, we've yet to see the widespread availability of these devices, making it difficult for Windows to gain share during this crucial period."

Additionally, Microsoft continues to receive criticism for selling three different versions of Windows for tablets -- version 8 and version 8.1 for Intel x86 processors, plus RT for ARM-based tablets.

Meanwhile, it is not uncommon to find Android tablets for under $100. On Black Friday, for instance, Walmart sold the HP 7-inch Mesquite tablet for $89, and now that retailer is selling the same Android 4.1 tablet with Intel Atom processor for $99, $30 below the list price.

Tablets with less than stellar specs, or by lesser known brands, can commonly be found for under $100, such an RCA 7-inch tablet or the Nextbook 7-inch, both sold by Walmart for $69.

Tell Us What You Think
Comment:

Name:

MarvJ55:

Posted: 2013-12-29 @ 6:12pm PT
I also tried on-line and it was a disaster. This should have been offer at staples and other stores also. Staples told me if I had the ad from the internet they would price match on that day. I took the ad the next and they would not honor it. I hope microsoft would do this better next time

Jennifer:

Posted: 2013-12-09 @ 12:04pm PT
I got one
Somerset Collection Troy, Michigan
Also now have the deals for the rest of the 12 days

Marketing Dept:

Posted: 2013-12-09 @ 10:22am PT
Amazing. Where is the outrage and panty twisting when Apple does the exact same thing during an iPhone launch?

Darnell:

Posted: 2013-12-09 @ 8:35am PT
@Seymour, @ RonC: I think it's simply a matter of too much demand for an obviously popular offer. Hopefully they'll get it together and extend the offer.

Seymour.:

Posted: 2013-12-09 @ 7:22am PT
Their on-line store page did not have any visible links or references to order this special offer. The page continued to time out and crash after a refresh. When I engaged support via chat, they apologized and said the offer sold out within 5 minutes. Typical MS garbage.

RonC:

Posted: 2013-12-09 @ 7:18am PT
A tech company that can't even get Tech right. Tried visiting the Microsoft store early in the day on Monday - but there was no link to place the item in the shopping cart. Came back a couple of hours later and attempted a Chat session but gave up after waiting for nearly 30 minutes for a response. Now the website will not even respond... Why would anybody want to buy a tablet from an outfit that can't even make their own website work?

Ron:

Posted: 2013-12-08 @ 5:14pm PT
What type of peripherals can be attached to the tablet? Printers?

Robert W.:

Posted: 2013-12-08 @ 1:18pm PT
This is a marketing joke. With only 20 available and no reasonable other access by the "public' Microsoft can expect their usual backlash. This is a dumb move.

AP:

Posted: 2013-12-08 @ 7:04am PT
Only 20 per store plus no store in my area. So simple Microsoft has pissed me off I will never buy one period.



 Laptops & Tablets
1. Review: Windows Embraces the Past
2. Vaio Fit Battery Danger Forces Recall
3. Sony Digital Paper Cuts Paper Waste
4. Microsoft Finally Offers Office for iPad
5. Review: Samsung Note Pro Tablet




 Most Popular Articles
1. BlackBerry Drops T-Mobile After Nasty Spat
2. Cisco, IBM Launch Internet of Things Consortium
3. Salesforce CRM Gets Industry Specific for Internet of Customers
4. IBM Applies Big Data Analytics To Fight Against Fraud
5. Intel Bets on Cloudera for Big Data Analytics

Have an informed opinion on this story?
Send a Letter to the Editor.
We want to know what you think.
Send us your Feedback.

 Related Topics  Latest News & Special Reports

  Poll: A Mix of Feelings on Future Tech
  Google, Rockstar Suit Stays in Calif.
  Michaels: Nearly 3M Cards Breached
  'Like' Cheerios, Give Up Right To Sue
  Heartbleed Could Cost Millions

 Technology Marketplace

Business Intelligence
Get real-time, cloud-based information services with Neustar.
 
Cloud Computing
BMC's I.T. solutions unleash the power of your business
Next Generation Data Center Is Here! Vblock™ Systems from VCE
 
Contact Centers
HP delivers the future of the contact center with HP Qfiniti 10.
 
Data Storage
Next Generation Data Center Is Here! Vblock™ Systems from VCE
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Enterprise Hardware
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Enterprise I.T.
BMC's I.T. solutions unleash the power of your business
 
Hardware
Protect your network with APC Smart-UPS battery backup
 
Network Security
Protect your network with APC Smart-UPS battery backup
 

Network Security Spotlight
Michaels Says Nearly 3M Credit, Debit Cards Breached
Arts and crafts retail giant Michaels Stores has confirmed that a data breach at its POS terminals from May 2013 to Jan. 2014 may have exposed nearly 3 million customer credit and debit cards.
 
Heartbleed Could Cost Millions, Could Have Been Prevented
Early estimates of Heartbleed’s cost to enterprises are running in the millions. The reason: revoking all the SSL certificates the bug leaked will come at a very hefty price.
 
Google's Street View Software Unravels CAPTCHAs
The latest software Google uses for its Street View cars to read street numbers in images for Google Maps works so well that it also solves CAPTCHAs, those puzzles designed to defeat bots.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
Google Glass may find its first markets in verticals in which hands-free access to data is a boon. Medicine is among the most prominent of those, as seen in a number of Glass experiments under way.
 

Mobile Technology Spotlight
Google Releases Chrome Remote Desktop App for Android
You're out on a sales call, and use your Android mobile device to grab a file you have back at the office on your desktop. That's a bit easier now with Google's Chrome Remote Desktop app for Android.
 
Amazon 3D Smartphone Pics Leaked
E-commerce giant Amazon is reportedly set to launch a smartphone after years of development. Photos of the phone, which may feature a unique 3D interface, were leaked by tech pub BGR.
 
Zebra Tech Buys Motorola Enterprise for $3.45B
Weeks after Lenovo bought Motorola Mobility’s assets from Google for $2.91 billion, Zebra Technologies is throwing down $3.45 billion for Motorola’s Enterprise business in an all-cash deal.
 

Navigation
CIO Today
Home/Top News | Enterprise Software | Enterprise Hardware | Big Data | Network Security | Cloud Computing | CRM Systems
Data Storage | Operating Systems | Communications | CIO Issues | Mobile Tech | Chips & Processors | World Wide Web
Business Briefing | After Hours | Press Releases
Also visit these Enterprise Technology Sites
Top Tech News | CIO Today | Mobile Tech Today | Data Storage Today

Services:
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About CIO Today Network | How To Contact Us | Article Reprints | Services for PR Pros (In partnership with NewsFactor) | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 CIO Today. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.