CIO Today

CIO Today Network Sites:   Top Tech News  |   CIO Today   |   Mobile Tech Today   |   Data Storage Today
Daily Briefing for Technology's Top Decision-Makers
Neustar, Inc.
Protect your website & network
using real-time information & analysis

www.neustar.biz
Saturday, April 19th 
24/7/365 Network Uptime!
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Trending Topics:   Security Heartbleed Big Data Cloud Computing Windows XP Data Centers OS X Mavericks
Home
Enterprise Software
Enterprise Hardware
Big Data
Network Security
Cloud Computing
CRM Systems
Data Storage
Operating Systems
Communications
CIO Issues
Mobile Tech
Chips & Processors
World Wide Web
Business Briefing
After Hours
Press Releases
 
Free Newsletters
Top CIO News
 
Mobile Tech Today
 

Personal Tech

YouTube Reported Launching $1.99 Subscription Channels

YouTube Reported Launching $1.99 Subscription Channels
May 6, 2013 2:24PM

Bookmark and Share
If it offers pay subscription channels, YouTube is surely looking at the success of Netflix, Hulu Plus and Amazon Prime in selling subscriptions for streaming content. And the advent of Internet set-top boxes made by Apple, Intel, Roku and others show that top companies are banking on increased interest in Web content.

Neustar, Inc. (NYSE: NSR) is a trusted, neutral provider of real-time information and analysis to the Internet, telecommunications, information services, financial services, retail, media and advertising sectors. Neustar applies its advanced, secure technologies in location, identification, and evaluation to help its customers promote and protect their businesses. More information is available at www.neustar.biz.

If you get tired of looking at cat videos, or just want to view more professionally made ones, you may soon be able to log on to some premium content on YouTube. But there will be a price tag.

The video sharing giant, which was founded by Chad Hurley, Steve Chen, and Jawed Karim in 2005 and bought by Google the following year, is about to launch a system of premium channels for which users would pay a relatively small fee of $1.99 per month for access, according to a published report.

The London-based Financial Times said the move has been in the works for months and would provide more shared revenue between Google and content creators.

'Another Vehicle'

The move was not confirmed by YouTube, but the service told the Financial Times it is "looking into creating a subscription platform that could bring even more great content to YouTube for our users to enjoy and provide our creators with another vehicle to generate revenue from their content, beyond the rental and ad-supported models we offer."

It's the latest step in revenue enhancement for the social media giants we have come to know and love and enjoy over the last decade such as Facebook, Twitter and YouTube. All three are still free to users, but since going public in February 2012, Facebook has moved beyond simple advertising to sponsored posts, recommended pages and more.

Twitter, which subsisted for years on venture capital start-up costs, began selling promoted tweets in 2011.

Just as newspapers and magazines initially gave away all their content on Web sites at the dawn of the Internet, and now seek ways to gain income through some forms of "pay walls," social media seem to be looking for bigger payoffs, too.

In the case of YouTube, Google is surely looking at the success of Netflix, Hulu Plus and Amazon Prime in selling subscriptions for streaming content. And the advent of Internet set-top boxes made by Apple, Intel, Roku and others show that top companies are banking on increased interest in Web content, while Netflix and Amazon are now developing original shows.

The Evolution Is Here

"I don't see this as social media maturation so much as an evolution in paid video content models," said Rebecca Lieb, a digital advertising and media analyst at the Altimeter Group.

"Google hasn't yet said they're doing this, but [they] are looking at models for subscriptions, which makes sense. Paid video streaming is a growing market -- Netflix, Hulu and Amazon demonstrate users are willing to pay for quality content -- as distinct from user-generated cat videos."

Lieb told us that as more people "cut the cord" from cable or broadcast TV, "many are turning to digital channels for programming, and proposed cost models for online programming are much lower than monthly cable or satellite fees."

Tell Us What You Think
Comment:

Name:



 Personal Tech
1. Zynga Launches Mobile FarmVille
2. Amazon 3D Smartphone Pics Leaked
3. Why Netflix Got So Blazingly Fast
4. Study: Samsung Phone vs. iPhone
5. Criterion Extends Hulu Streaming Deal




 Most Popular Articles
1. BlackBerry Drops T-Mobile After Nasty Spat
2. Cisco, IBM Launch Internet of Things Consortium
3. Salesforce CRM Gets Industry Specific for Internet of Customers
4. IBM Applies Big Data Analytics To Fight Against Fraud
5. Intel Bets on Cloudera for Big Data Analytics

Have an informed opinion on this story?
Send a Letter to the Editor.
We want to know what you think.
Send us your Feedback.

 Related Topics  Latest News & Special Reports

  Poll: A Mix of Feelings on Future Tech
  Google, Rockstar Suit Stays in Calif.
  Michaels: Nearly 3M Cards Breached
  'Like' Cheerios, Give Up Right To Sue
  Heartbleed Could Cost Millions

 Technology Marketplace

Business Intelligence
Get real-time, cloud-based information services with Neustar.
 
Cloud Computing
BMC's I.T. solutions unleash the power of your business
Next Generation Data Center Is Here! Vblock™ Systems from VCE
 
Contact Centers
HP delivers the future of the contact center with HP Qfiniti 10.
 
Data Storage
Next Generation Data Center Is Here! Vblock™ Systems from VCE
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Enterprise Hardware
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Enterprise I.T.
BMC's I.T. solutions unleash the power of your business
 
Hardware
Protect your network with APC Smart-UPS battery backup
 
Network Security
Protect your network with APC Smart-UPS battery backup
 

Network Security Spotlight
Michaels Says Nearly 3M Credit, Debit Cards Breached
Arts and crafts retail giant Michaels Stores has confirmed that a data breach at its POS terminals from May 2013 to Jan. 2014 may have exposed nearly 3 million customer credit and debit cards.
 
Heartbleed Could Cost Millions, Could Have Been Prevented
Early estimates of Heartbleed’s cost to enterprises are running in the millions. The reason: revoking all the SSL certificates the bug leaked will come at a very hefty price.
 
Google's Street View Software Unravels CAPTCHAs
The latest software Google uses for its Street View cars to read street numbers in images for Google Maps works so well that it also solves CAPTCHAs, those puzzles designed to defeat bots.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
Google Glass may find its first markets in verticals in which hands-free access to data is a boon. Medicine is among the most prominent of those, as seen in a number of Glass experiments under way.
 

Mobile Technology Spotlight
Google Releases Chrome Remote Desktop App for Android
You're out on a sales call, and use your Android mobile device to grab a file you have back at the office on your desktop. That's a bit easier now with Google's Chrome Remote Desktop app for Android.
 
Amazon 3D Smartphone Pics Leaked
E-commerce giant Amazon is reportedly set to launch a smartphone after years of development. Photos of the phone, which may feature a unique 3D interface, were leaked by tech pub BGR.
 
Zebra Tech Buys Motorola Enterprise for $3.45B
Weeks after Lenovo bought Motorola Mobility’s assets from Google for $2.91 billion, Zebra Technologies is throwing down $3.45 billion for Motorola’s Enterprise business in an all-cash deal.
 

Navigation
CIO Today
Home/Top News | Enterprise Software | Enterprise Hardware | Big Data | Network Security | Cloud Computing | CRM Systems
Data Storage | Operating Systems | Communications | CIO Issues | Mobile Tech | Chips & Processors | World Wide Web
Business Briefing | After Hours | Press Releases
Also visit these Enterprise Technology Sites
Top Tech News | CIO Today | Mobile Tech Today | Data Storage Today

Services:
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About CIO Today Network | How To Contact Us | Article Reprints | Services for PR Pros (In partnership with NewsFactor) | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 CIO Today. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.