CIO Today

CIO Today Network Sites:   Top Tech News  |   CIO Today   |   Mobile Tech Today   |   Data Storage Today
Daily Briefing for Technology's Top Decision-Makers
APC Free White Paper
Optimize your network investment &
Enter to win a Samsung Galaxy Note

www.apc.com
Wednesday, April 23rd 
Real-time info services with Neustar
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Trending Topics:   Security Heartbleed Big Data Cloud Computing Windows XP Data Centers OS X Mavericks
Home
Enterprise Software
Enterprise Hardware
Big Data
Network Security
Cloud Computing
CRM Systems
Data Storage
Operating Systems
Communications
CIO Issues
Mobile Tech
Chips & Processors
World Wide Web
Business Briefing
After Hours
Press Releases
 
Free Newsletters
Top CIO News
 
Mobile Tech Today
 

Computing

Data Privacy Day Seeks To Raise Awareness

Data Privacy Day Seeks To Raise Awareness
January 28, 2009 1:46PM

Bookmark and Share
On Data Privacy Day, the results of a Harris Interactive survey sponsored by Microsoft showed nearly one in five persons has been a victim of an Internet scam, and more than half said they had no knowledge of online threats. Microsoft's Peter Cullen said more consumer education is needed. Meantime, cybercrime continues to escalate.

Neustar, Inc. (NYSE: NSR) is a trusted, neutral provider of real-time information and analysis to the Internet, telecommunications, information services, financial services, retail, media and advertising sectors. Neustar applies its advanced, secure technologies in location, identification, and evaluation to help its customers promote and protect their businesses. More information is available at www.neustar.biz.

It's the second annual Data Privacy Day. The United States, Canada and 27 European countries worked Wednesday to drive awareness and generate discussion about data-privacy practices and rights.

In conjunction with the event, Microsoft commissioned focus-group research to determine which privacy issues are most important to consumers. The Harris Interactive survey highlights the most common forms of online fraud attacks and consumers' awareness of how to avoid them.

Nearly one out of five persons surveyed has been a victim of at least one Internet scam. Of those people, 81 percent admitted they did something that led to the crime, such as opening an e-mail that appeared to be from a legitimate person or company. More than half of the respondents (58 percent) admitted they had little to no knowledge of current online threats and scams.

Consumers Don't Understand Threats

While many consumers are very concerned about protecting online privacy, they typically have only a surface understanding of the threats they face, according to Microsoft Chief Privacy Strategist Peter Cullen. People take basic steps such as using spam filters, deleting cookies, and installing antivirus software, he said, but they're not necessarily aware of what these technologies do.

"People also have a perception that once their information is online, there isn't much they can do to protect it," Cullen said. "Many people aren't aware of the controls they have, such as the ability to opt out of behaviorally targeted advertising or new tools in Internet browsers."

What's more, specific concerns and risks change depending on how people use the Internet. Cullen offered an example: Threats to privacy from social-networking sites are a large concern for young people and, increasingly, middle-aged professionals. Online finance issues, on the other hand, may affect older people more.

"What these findings tell us is that we must do more to educate consumers. People are making privacy decisions all the time and may not even know it. They must have the right resources from industry, government and nongovernmental organizations so they can better educate themselves about privacy, threats to personal information, and ways to safely navigate online," Cullen said. "Much like a medical condition, consumers need to understand how the illness occurs, instead of just what medicine to take."

Sophisticated Threats

Where do companies and consumers stand in the fight against cybercriminals? Progress has been made, but trends suggest that criminals will continue to build malware to steal personal information through social-engineering schemes and software vulnerabilities. The total amount of malware and potentially unwanted software removed from computers worldwide increased more than 43 percent during the first half of 2008.

"The threats continue to be sophisticated and continue to escalate at a rate that is much greater than even the security industry is able to respond to; at this point even doing normal Web browsing can lead to compromise," said Ken Dunham, director of global response for iSight Partners.

"Without a doubt there is some value in user-awareness training and for consumers to have awareness of different threats, but the reality is they are never going to be able to keep up with the pace of cybercrime online," he said.

Tell Us What You Think
Comment:

Name:



 Computing
1. Hortonworks, Concurrent To Partner
2. Microsoft, BMC Targeting VMware
3. APX Labs Aims To Put Glass in Business
4. AT&T Expanding Its Gigabit Broadband
5. How Are Web Sites Post-Heartbleed?




 Most Popular Articles
1. BlackBerry Drops T-Mobile After Nasty Spat
2. Cisco, IBM Launch Internet of Things Consortium
3. Salesforce CRM Gets Industry Specific for Internet of Customers
4. Intel Bets on Cloudera for Big Data Analytics
5. SAP HANA Data Warehouse App Gets Faster Analytics

Have an informed opinion on this story?
Send a Letter to the Editor.
We want to know what you think.
Send us your Feedback.

 Related Topics  Latest News & Special Reports

  Hortonworks, Concurrent To Partner
  Microsoft, BMC Targeting VMware
  AT&T in $500M Net Video Partnership
  Verizon Report Exposes Cyberthreats
  Samsung: $2.2B Too Much for Apple

 Technology Marketplace
Business Intelligence
Get real-time, cloud-based information services with Neustar.
 
Cloud Computing
Next Generation Data Center Is Here! Vblock™ Systems from VCE
 
Contact Centers
HP delivers the future of the contact center with HP Qfiniti 10.
 
Data Storage
Next Generation Data Center Is Here! Vblock™ Systems from VCE
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Enterprise Hardware
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Hardware
Protect your network with APC Smart-UPS battery backup
 
Network Security
Protect your network with APC Smart-UPS battery backup
 

Network Security Spotlight
Verizon Data Breach Report Exposes Top Threats
Beyond Heartbleed, there are cyberthreats vying to take down enterprise networks, corrupt smartphones, and wreak havoc on businesses. Verizon is exposing these threats in a new report.
 
Where Do Web Sites Stand, Post-Heartbleed?
A security firm says the vast majority of Web sites have patched themselves to protect against the Heartbleed bug, but now there are questions raised on the reliability of open-source programs.
 
White House Updating Online Privacy Policy
A new Obama administration privacy policy explains how the government will gather the user data of online visitors to WhiteHouse.gov, mobile apps and social media sites, saying much is in the public domain.
 
Navigation
CIO Today
Home/Top News | Enterprise Software | Enterprise Hardware | Big Data | Network Security | Cloud Computing | CRM Systems
Data Storage | Operating Systems | Communications | CIO Issues | Mobile Tech | Chips & Processors | World Wide Web
Business Briefing | After Hours | Press Releases
Also visit these Enterprise Technology Sites
Top Tech News | CIO Today | Mobile Tech Today | Data Storage Today

Services:
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About CIO Today Network | How To Contact Us | Article Reprints | Services for PR Pros (In partnership with NewsFactor) | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 CIO Today. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.