CIO Today

CIO Today Network Sites:   Top Tech News  |   CIO Today   |   Mobile Tech Today   |   Data Storage Today
Daily Briefing for Technology's Top Decision-Makers
Barium Ferrite (BaFe):
Higher Capacity, Superior
Performance, Longer Archival Life

www.thefutureoftape.com
Wednesday, April 23rd 
The future of tape is here.
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Trending Topics:   Security Heartbleed Big Data Cloud Computing Windows XP Data Centers OS X Mavericks
Home
Enterprise Software
Enterprise Hardware
Big Data
Network Security
Cloud Computing
CRM Systems
Data Storage
Operating Systems
Communications
CIO Issues
Mobile Tech
Chips & Processors
World Wide Web
Business Briefing
After Hours
Press Releases
 
Free Newsletters
Top CIO News
 
Mobile Tech Today
 

After Hours

Smart TVs Underutilized, NPD Survey Finds

Smart TVs Underutilized, NPD Survey Finds
December 28, 2012 2:08PM

Bookmark and Share
NPD's survey of people using TVs that connect to the Internet found that less than 10 percent used them to access Twitter, Facebook, LinkedIn or other social media. Few used their devices to post photos or read e-mail. About 15 percent streamed music through services like Pandora. But most, just under 60 percent, accessed streaming video content.

APC has an established a reputation for solid products that virtually pay for themselves upon installation. Who has time to spend worrying about system downtime? APC makes it easy for you to focus on business growth instead of business downtime with reliable data center systems and IT solutions. Learn more here.

High-tech TVs these days are pretty smart. The people using them? Maybe not so much. A new survey by research group NPD suggests that a majority of people who own televisions that connect to the Internet aren't using them to the fullest extent, and many of the available applications go unused. In fact, despite the extra cost, many viewers may be using the gadgets the same as they would an ordinary TV.

Some Internet content is proving popular, but it is over-the-top video content -- available independent of the Internet provider -- such as Netflix, Hulu or streaming music. Port Washington, N.Y.-based NPD's Connected Intelligence Application and Convergence report found that nearly six out of 10 consumers who own a connected HDTV are accessing those through the device. But users don't seem to be in much of a rush to access their e-mail or update their Facebook status via smart TVs.

They'd Rather Use Phones

"The decision is not for want of application choice, but rather seems to be focused on how consumers are used to interacting with their TV," said John Buffone, director of device research at NPD Connected Intelligence, writing on the company's blog. "HDTVs, gaming consoles, Blu-ray Disc players, and other connected devices offer an array of applications, ranging from Twitter and Facebook to Web browsing. But, in general, these have failed to resonate with the audience, not least because there are better platforms, such as the PC, tablet, or smartphone, for such services."

NPD's survey of people using TVs that connect directly to the Internet, or through set-top devices such as Apple or Roku found that less than 10 percent of users accessed Twitter, Facebook, LinkedIn or any of the major social media.

Few used their devices to post photos or read e-mail but about 10 percent used the smart TV's Web browser. About 15 percent streamed music through services like Pandora. But most, just under 60 percent, accessed over-the-top video content.

Avi Greengart, an analyst with Current Analysis, is not surprised.

"Most Web content is short-form, it can be hard to find, and while it can be highly social, it is poorly advertised. These factors make it ideal snacking material on a PC -- someone posts a clip to a social media service and you watch it -- but ill-suited for televisions, even smart ones," Greengart told us.

"The living-room TV is used for viewing communal long-form content. Streaming video fits that paradigm pretty well."

Too Many Choices?

The news is a mixed bag for TV makers, who are adding functionality that has yet to fully catch on, but good news for tablet and PC makers because, at least for now, they are still the dominant portals to the Internet, though the soaring smartphone market will likely give them a run for their money.

Add connected gaming platforms to the mix, NPD notes, as well as Blu-ray disc players, and that creates something of a confusing consumer experience. Buffone notes that, "While 15 percent of HDTV displays are connected directly to the Internet, that number increases to 29 percent of HDTVs screens due to these other devices."

This explains why the growing ability of devices to transfer content to each other seamlessly may gain popularity. Microsoft's Xbox, for instance, now has a Smartglass application that allows content from the platform to be switched or added to a smartphone or tablet or computer, either adding a second or third screen to the experience, or allowing you to take content with you when you leave the house and switch it back when you get home.

Tell Us What You Think
Comment:

Name:

JL:

Posted: 2012-12-28 @ 4:32pm PT
Tvs used for watching tv shocker.



 After Hours
1. Aereo CEO Speaks Out on Future
2. Project Ara Phone Version Ahead
3. Beware: Facebook Shares Your Locale
4. Easter Egg! Microsoft's Clippy Is Back
5. Zynga Launches Mobile FarmVille




 Most Popular Articles
1. BlackBerry Drops T-Mobile After Nasty Spat
2. Cisco, IBM Launch Internet of Things Consortium
3. Salesforce CRM Gets Industry Specific for Internet of Customers
4. Intel Bets on Cloudera for Big Data Analytics
5. SAP HANA Data Warehouse App Gets Faster Analytics

Have an informed opinion on this story?
Send a Letter to the Editor.
We want to know what you think.
Send us your Feedback.

 Related Topics  Latest News & Special Reports

  Hortonworks, Concurrent To Partner
  Microsoft, BMC Targeting VMware
  AT&T in $500M Net Video Partnership
  Verizon Report Exposes Cyberthreats
  Samsung: $2.2B Too Much for Apple

 Technology Marketplace
Business Intelligence
Get real-time, cloud-based information services with Neustar.
 
Cloud Computing
Next Generation Data Center Is Here! Vblock™ Systems from VCE
 
Contact Centers
HP delivers the future of the contact center with HP Qfiniti 10.
 
Data Storage
Next Generation Data Center Is Here! Vblock™ Systems from VCE
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Enterprise Hardware
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Hardware
Protect your network with APC Smart-UPS battery backup
 
Network Security
Protect your network with APC Smart-UPS battery backup
 

Network Security Spotlight
Verizon Data Breach Report Exposes Top Threats
Beyond Heartbleed, there are cyberthreats vying to take down enterprise networks, corrupt smartphones, and wreak havoc on businesses. Verizon is exposing these threats in a new report.
 
Where Do Web Sites Stand, Post-Heartbleed?
A security firm says the vast majority of Web sites have patched themselves to protect against the Heartbleed bug, but now there are questions raised on the reliability of open-source programs.
 
White House Updating Online Privacy Policy
A new Obama administration privacy policy explains how the government will gather the user data of online visitors to WhiteHouse.gov, mobile apps and social media sites, saying much is in the public domain.
 
Navigation
CIO Today
Home/Top News | Enterprise Software | Enterprise Hardware | Big Data | Network Security | Cloud Computing | CRM Systems
Data Storage | Operating Systems | Communications | CIO Issues | Mobile Tech | Chips & Processors | World Wide Web
Business Briefing | After Hours | Press Releases
Also visit these Enterprise Technology Sites
Top Tech News | CIO Today | Mobile Tech Today | Data Storage Today

Services:
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About CIO Today Network | How To Contact Us | Article Reprints | Services for PR Pros (In partnership with NewsFactor) | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 CIO Today. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.