CIO Today

CIO Today Network Sites:   Top Tech News  |   CIO Today   |   Mobile Tech Today   |   Data Storage Today
Daily Briefing for Technology's Top Decision-Makers
Welcome to the new I.T.
One that streamlines service delivery
Learn how with new I.T. from BMC

Discover it here: www.bmc.com
Saturday, April 19th 
24/7/365 Network Uptime!
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Trending Topics:   Security Heartbleed Big Data Cloud Computing Windows XP Data Centers OS X Mavericks
Home
Enterprise Software
Enterprise Hardware
Big Data
Network Security
Cloud Computing
CRM Systems
Data Storage
Operating Systems
Communications
CIO Issues
Mobile Tech
Chips & Processors
World Wide Web
Business Briefing
After Hours
Press Releases
 
Free Newsletters
Top CIO News
 
Mobile Tech Today
 

Mobile Industry News

Dell Halts U.S. Smartphone Business

Dell Halts U.S. Smartphone Business
March 29, 2012 12:18PM

Bookmark and Share
As analyst Avi Greengart sees it, Dell's U.S. distribution strategy was wrong -- badly wrong. Dell attempted to sell directly to consumers without carrier relationships. What's more, he said, Dell had one unique product, the Venue, on an operating system that consumers weren't all that excited about.

Your Next Generation Data Center Is Here! Vblock™ Systems: the world's most advanced converged infrastructure are built on the Cisco Unified Computing System with Intel® Xeon® processors. Vblock™ Systems deliver extraordinary time to market, ROI and TCO, and flexibility to meet your continually changing demands with 5X faster deployment, 96% less downtime, and 1/2 the cost. Click here to learn more.

Dell has put the kibosh on its smartphone sales stateside. The PC maker will instead focus on selling mobile devices in emerging markets, at least for now.

Specifically, Dell is ending sales of the Venue and Venue Pro smartphones in the U.S. According to AllThingsD, Dell is planning to introduce other mobile devices in the U.S. and other markets in near-term but the company is not offering definite plans.

We asked industry analyst Avi Greengart of Current Analysis for his take on the decision. "I think Dell sees barriers to entry lower in other nations, so they can compete based upon price rather than on access to carriers," he said. "But China is a challenging market as well, so they certainly have their work cut out for them there, too."

Dell's Dismal Failures

Dell has not done well in the mobile market. Dell killed its Dell Streak tablet, which came in 5-inch and 7-inch models, last year. The Dell Streak joined HP's TouchPad as two of the tablet failures in 2011 while Apple continued to dominate the scene with its category-defining iPad.

At January's Consumer Electronics Show, Dell told Reuters it plans to re-enter the tablet market later this year. Dell's chief commercial officer, Steve Felice, told Reuters in an interview that the company better understands how consumers value the ecosystem as much as the tablet hardware. And Dell will push stronger into the consumer arena with its next effort.

Most analysts agree that success depends largely on the operating system and the apps. Dell didn't perform too well using the Android operating system. There has been some speculation that Dell will roll out Windows Phone devices. But the application ecosystem is yet lacking for Microsoft products, despite a $24 million investment Redmond and Nokia are making into an app development program in Finland, announced this week.

Dell's Missing Link

Beyond operating systems and apps, though, Dell needs to do something more to find success in the smartphone and tablet market -- something it has yet to do well: develop relationships with the wireless carriers and get shelf space in stores.

As Greengart sees it, Dell's U.S. distribution strategy was wrong -- badly wrong. Dell attempted to sell directly to consumers without carrier relationships. What's more, he said, Dell had one unique product on an operating system that consumers weren't all that excited about.

"The most shocking thing about this decision is that if you ask the man on the street, they wouldn't know Dell sold smartphones," Greengart said. "Those of us who have been following the industry for a while heard Dell make this decision a year ago. Everyone else is going to be like, 'Wow, I didn't know Dell even made cell phones,' which shows the wisdom of the decision not to do it anymore."

Tell Us What You Think
Comment:

Name:



 Mobile Industry News
1. Google, Rockstar Suit Stays in Calif.
2. Google Earnings, Sales Disappoint
3. Profit and Revenue Slip for IBM
4. Malware Targets Facebook Users
5. Intel Reports Lower 1Q Net Income




 Most Popular Articles
1. BlackBerry Drops T-Mobile After Nasty Spat
2. Cisco, IBM Launch Internet of Things Consortium
3. Salesforce CRM Gets Industry Specific for Internet of Customers
4. IBM Applies Big Data Analytics To Fight Against Fraud
5. Intel Bets on Cloudera for Big Data Analytics

Have an informed opinion on this story?
Send a Letter to the Editor.
We want to know what you think.
Send us your Feedback.

 Related Topics  Latest News & Special Reports

  Poll: A Mix of Feelings on Future Tech
  Google, Rockstar Suit Stays in Calif.
  Michaels: Nearly 3M Cards Breached
  'Like' Cheerios, Give Up Right To Sue
  Heartbleed Could Cost Millions

 Technology Marketplace

Business Intelligence
Get real-time, cloud-based information services with Neustar.
 
Cloud Computing
BMC's I.T. solutions unleash the power of your business
Next Generation Data Center Is Here! Vblock™ Systems from VCE
 
Contact Centers
HP delivers the future of the contact center with HP Qfiniti 10.
 
Data Storage
Next Generation Data Center Is Here! Vblock™ Systems from VCE
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Enterprise Hardware
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Enterprise I.T.
BMC's I.T. solutions unleash the power of your business
 
Hardware
Protect your network with APC Smart-UPS battery backup
 
Network Security
Protect your network with APC Smart-UPS battery backup
 

Network Security Spotlight
Michaels Says Nearly 3M Credit, Debit Cards Breached
Arts and crafts retail giant Michaels Stores has confirmed that a data breach at its POS terminals from May 2013 to Jan. 2014 may have exposed nearly 3 million customer credit and debit cards.
 
Heartbleed Could Cost Millions, Could Have Been Prevented
Early estimates of Heartbleed’s cost to enterprises are running in the millions. The reason: revoking all the SSL certificates the bug leaked will come at a very hefty price.
 
Google's Street View Software Unravels CAPTCHAs
The latest software Google uses for its Street View cars to read street numbers in images for Google Maps works so well that it also solves CAPTCHAs, those puzzles designed to defeat bots.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
Google Glass may find its first markets in verticals in which hands-free access to data is a boon. Medicine is among the most prominent of those, as seen in a number of Glass experiments under way.
 

Mobile Technology Spotlight
Google Releases Chrome Remote Desktop App for Android
You're out on a sales call, and use your Android mobile device to grab a file you have back at the office on your desktop. That's a bit easier now with Google's Chrome Remote Desktop app for Android.
 
Amazon 3D Smartphone Pics Leaked
E-commerce giant Amazon is reportedly set to launch a smartphone after years of development. Photos of the phone, which may feature a unique 3D interface, were leaked by tech pub BGR.
 
Zebra Tech Buys Motorola Enterprise for $3.45B
Weeks after Lenovo bought Motorola Mobility’s assets from Google for $2.91 billion, Zebra Technologies is throwing down $3.45 billion for Motorola’s Enterprise business in an all-cash deal.
 

Navigation
CIO Today
Home/Top News | Enterprise Software | Enterprise Hardware | Big Data | Network Security | Cloud Computing | CRM Systems
Data Storage | Operating Systems | Communications | CIO Issues | Mobile Tech | Chips & Processors | World Wide Web
Business Briefing | After Hours | Press Releases
Also visit these Enterprise Technology Sites
Top Tech News | CIO Today | Mobile Tech Today | Data Storage Today

Services:
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About CIO Today Network | How To Contact Us | Article Reprints | Services for PR Pros (In partnership with NewsFactor) | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 CIO Today. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.