CIO Today

CIO Today Network Sites:   Top Tech News  |   CIO Today   |   Mobile Tech Today   |   Data Storage Today
Daily Briefing for Technology's Top Decision-Makers
Vblock™ Systems:
Advanced converged infrastructure
increases productivity & lowers costs.

www.vce.com
Wednesday, April 16th 
24/7/365 Network Uptime!
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Trending Topics:   Security Heartbleed Big Data Cloud Computing Windows XP Data Centers OS X Mavericks
Home
Enterprise Software
Enterprise Hardware
Big Data
Network Security
Cloud Computing
CRM Systems
Data Storage
Operating Systems
Communications
CIO Issues
Mobile Tech
Chips & Processors
World Wide Web
Business Briefing
After Hours
Press Releases
 
Free Newsletters
Top CIO News
 
Mobile Tech Today
 

Press Releases

Simply Measured Debuts Google Analytics Reporting

Simply Measured Debuts Google Analytics Reporting
January 22, 2013 10:36AM


Simply Measured Debuts Google Analytics Reporting, Expands Deeper into the Enterprise with Marketing Analytics for Business Users -- Company Closes $8M in Series B Funding from Bessemer Venture Partners to Pursue New Business Opportunities

Neustar, Inc. (NYSE: NSR) is a trusted, neutral provider of real-time information and analysis to the Internet, telecommunications, information services, financial services, retail, media and advertising sectors. Neustar applies its advanced, secure technologies in location, identification, and evaluation to help its customers promote and protect their businesses. More information is available at www.neustar.biz.

SEATTLE -- Simply Measured today introduced new reporting capabilities for Google Analytics that help marketers address the growing disconnect between social media and web analytics, and reduce the proliferation of data silos across the enterprise.

Simply Measured's new Google Analytics reports add to the company's rich portfolio of analytics for Twitter, Facebook, YouTube, Instagram, Google+, Klout and Bit.ly, trusted by more than 50,000 users including American Express, AOL, Billboard, Edelman, Microsoft, Samsung and UFC.

Simply Measured also announced $8M in Series B funding led by Bessemer Venture Partners (BVP), with participation from MHS Capital and existing angel investors. BVP is known for investing early in cloud-based enterprise solutions like Twilio, Box, Eloqua and Cornerstone OnDemand, as well as social media innovators LinkedIn, Yelp and Pinterest. Ethan Kurzweil, a partner in Bessemer's Menlo Park, CA office, will join Simply Measured's board of directors, bringing his experience in cloud computing, developer platforms and social media technologies.

"Big data has arrived; businesses now have unprecedented access to the transactions and interactions of their customers. However, without easy access and a useable interface, that data is not actionable," said Kurzweil. "In Simply Measured, BVP recognized an elegant solution powered by superior technology. Companies no longer need to hire data scientists to turn information into insights, meaning that business intelligence is more accessible to a broader range of organizations. Simply Measured's innovative technology, in combination with a strong team and incredible market momentum, will enable more companies to act smarter-transforming business as we know it. Simply Measured is a business poised for growth, and BVP is happy to support Adam and his team."

Simply Measured's reporting-as-a-service provides a range of web analytics-driven insights, from tactical to strategic, all of which can be easily downloaded to Excel or exported to PowerPoint, including:

--Social Media Traffic Report Connect owned and earned social media engagement to website traffic, engagement and conversion.
--Twitter Traffic Analysis Track the impact of Twitter activity through the entire marketing funnel with detailed analytics down to the individual Tweet and user.
--Blog Performance Report Optimize corporate blogs and the intersection between blogging and other social media campaigns.
--Traffic Sources Analysis Attribute and compare traffic sources, including organic, paid, direct, referral and social traffic to develop goals and determine focal points.
--Landing Page Comparison Compare website content by referring traffic category, entrance segments, bounce rates, keyword analysis and engagement.
--Website Influencers Report Identify influencers who drive social engagement for your brand, as well as website traffic and conversion. Correlate Klout scores, Twitter reach and demographics with each individual's downstream impact on your website.

"It's a well-documented trend that marketers are becoming increasingly inundated with data," said Adam Schoenfeld, CEO of Simply Measured. "Our goal is to translate data into deliverables that bring analytics to life, making business intelligence more accessible and consumable for users across departments. We're thrilled to join the Bessemer Venture Partners portfolio and look forward to building on our success in the market."

To learn more about Simply Measured's Google Analytics reporting, visit http://simplymeasured.com/google-analytics.

To analyze any Google Analytics profile for free, visit: http://simplymeasured.com/free-social-media-tools. (continued...)

1  |  2  |  Next Page >

 

Tell Us What You Think
Comment:

Name:

Have an informed opinion on this story?
Send a Letter to the Editor.
We want to know what you think.
Send us your Feedback.

 Related Topics  Latest News & Special Reports

  Twitter Acquires Data Analyzer Gnip
  Google Proudly Scans Your Gmail
  VMware Rolls Out DR-as-a-Service
  Google Grabs Droid-Maker
  Red Hat Unveils OpenShift Marketplace

 Technology Marketplace

Business Intelligence
Get real-time, cloud-based information services with Neustar.
 
Cloud Computing
BMC's I.T. solutions unleash the power of your business
Next Generation Data Center Is Here! Vblock™ Systems from VCE
 
Contact Centers
HP delivers the future of the contact center with HP Qfiniti 10.
 
Data Storage
Next Generation Data Center Is Here! Vblock™ Systems from VCE
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
Barium Ferrite (BaFe) is the future of tape.
 
Enterprise Hardware
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
Barium Ferrite (BaFe) is the future of tape.
 
Enterprise I.T.
BMC's I.T. solutions unleash the power of your business
 
Hardware
Protect your network with APC Smart-UPS battery backup
 
Network Security
Protect your network with APC Smart-UPS battery backup
 

Network Security Spotlight
Tips To Defeat the Heartbleed Bug
Heartbleed headlines continue as IT admins scramble for answers no one has. Early reports of stolen personal data, including 900 social insurance numbers in Canada, are starting to trickle in.
 
NSC Backs Disclosing Software Vulnerabilities
Disclosing vulnerabilities in commercial and open source software is in the national interest and shouldn't be withheld unless there is a clear need, says the National Security Council.
 
Heartbleed Flaw Affects Hardware, Too
It appears the Heartbleed security bug affects not just Web sites, but also the networking equipment that connects businesses and homes to the Net, including Cisco and Juniper's equipment.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
Google Glass may find its first markets in verticals in which hands-free access to data is a boon. Medicine is among the most prominent of those, as seen in a number of Glass experiments under way.
 

Mobile Technology Spotlight
Is Amazon Launching a 3D Smartphone?
Once known for selling books on an e-commerce platform, Amazon is now a bona fide hardware maker -- and it's reportedly rolling out an innovative smartphone with a 3D screen.
 
Review: S5 Features Useful, Less About Gimmicks
There's a lot to like about Samsung's new Galaxy S5 smartphone -- among them, its relative lack of features. Samsung chose to focus on features people might actually want, not gimmicks.
 
Analyst: Samsung Galaxy S5 Won't Sway iPhone Lovers
The Samsung Galaxy S5 hits store shelves on Friday and the reviews are starting to pour in. The question is: Can the latest in the Galaxy line grab more market share from Apple’s iPhone?
 

Navigation
CIO Today
Home/Top News | Enterprise Software | Enterprise Hardware | Big Data | Network Security | Cloud Computing | CRM Systems
Data Storage | Operating Systems | Communications | CIO Issues | Mobile Tech | Chips & Processors | World Wide Web
Business Briefing | After Hours | Press Releases
Also visit these Enterprise Technology Sites
Top Tech News | CIO Today | Mobile Tech Today | Data Storage Today

Services:
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About CIO Today Network | How To Contact Us | Article Reprints | Services for PR Pros (In partnership with NewsFactor) | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 CIO Today. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.