CIO Today

CIO Today Network Sites:   Top Tech News  |   CIO Today   |   Mobile Tech Today   |   Data Storage Today
Daily Briefing for Technology's Top Decision-Makers
Vblock™ Systems:
Advanced converged infrastructure
increases productivity & lowers costs.

www.vce.com
Tuesday, April 15th 
The future of tape is here.
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Trending Topics:   Security Heartbleed Big Data Cloud Computing Windows XP Data Centers OS X Mavericks
Home
Enterprise Software
Enterprise Hardware
Big Data
Network Security
Cloud Computing
CRM Systems
Data Storage
Operating Systems
Communications
CIO Issues
Mobile Tech
Chips & Processors
World Wide Web
Business Briefing
After Hours
Press Releases
 
Free Newsletters
Top CIO News
 
Mobile Tech Today
 

Big Data

Foursquare Releases a Business App

Foursquare Releases a Business App
January 29, 2013 1:44PM

Bookmark and Share
Foursquare's pitch for its new Foursquare for Business app is that active small-business managers do not have time to keep returning to their keyboards from the store floor in order to perform such functions as adding specials. The Foursquare app allows them to control specials from wherever they may be -- such as out getting lunch.

BMC is redefining the relationship between I.T. and business. Now I.T. can provide easy access to business services, support and applications -- anywhere, anytime, and from any device. Meaning a more efficient business and an even more innovative I.T. Learn more here.

Customers and brick-and-mortar businesses have been using Foursquare to connect to each other. On Tuesday, the company released a Foursquare for Business app so that, in addition to managing that relationship from their computers, business managers can now do so from their smartphones.

The companion app allows managers to create an update, cross-post it to Facebook and Twitter, see recent check-ins, check for regular customers, enable specials, share photos of the establishment and check out data. The free app is available for iPhone and for Android devices. The company has an estimated 1 million businesses using Foursquare, and more than 30 million consumers.

The company's pitch for the new app is that highly active business owners do not have time to keep returning to their keyboards from the store floor, in order to perform such functions as adding specials. Whether or not that is the case for most small-business owners, the app does allow them to control specials from wherever they may be -- such as out getting lunch.

Focus on Business

The app extends increased options that Foursquare has been rolling out to merchants. In July of last year, for instance, Foursquare revamped Dashboard tools for small business owners to include "local updates" so that businesses could contact customers directly.

These updates allowed stores or restaurants to offer special deals to their regulars, the first time that Foursquare-enabled businesses could directly interact with steady customers. The updates included algorithms to determine and categorize the best customers, using such factors as check-in frequency, current location, and how recently the last check-in occurred.

Those new options were part of the company's general shift toward serving as a means of discovery for users, with a focus on businesses, instead of the games-and-badges orientation for check-ins that it used originally to build its user base.

Privacy Policy

About a month ago, Foursquare revised its privacy policy so that businesses could get more information about visitors who check in to their stores or restaurants. For instance, the previous policy allowed businesses to see information about visitors within the previous three hours.

Now, that window for visitor information has been increased in favor of businesses, although Foursquare has not revealed specifics. The new rules also specify that the full name associated with an account will be displayed, instead of occasionally showing only a first name and last initial. Foursquare has advised that users who are uncomfortable with this new policy can change the name on their account.

As it attempts to monetize its platform, Foursquare is also undertaking partnerships, such as with American Express. These steps are being taken to solidify its business as competition for location-based discovery and loyalty programs sprout from Google, Yelp and various start-ups.

A U.K.-based start-up named Spraffl, for instance, is attempting to jump-start an anonymous version of Foursquare, where users post comments without identifiers to others who are physically nearby. That vision of location-based interaction, Spraffl said, means that there are "no people to follow, no check-ins required, no badges, no points, no history."

Tell Us What You Think
Comment:

Name:



 Big Data
1. Data Compilers Peg Consumers
2. Fast Seagate 6 TB Drive for Data Center
3. Teradata Intros QueryGrid Analytics
4. Police Keep Quiet About Cell Tracking
5. Hortonworks, LucidWorks Join Forces




 Most Popular Articles
1. BlackBerry Drops T-Mobile After Nasty Spat
2. Will Satya Nadella Launch an Office for iPad?
3. Google Unveils Android Wear for Smart Watches
4. Cisco, IBM Launch Internet of Things Consortium
5. IBM Applies Big Data Analytics To Fight Against Fraud

Have an informed opinion on this story?
Send a Letter to the Editor.
We want to know what you think.
Send us your Feedback.

 Related Topics  Latest News & Special Reports

  Twitter Acquires Data Analyzer Gnip
  Google Updates Gmail Terms of Service
  VMware Rolls Out DR-as-a-Service
  Google Grabs Droid-Maker
  Red Hat Unveils OpenShift Marketplace

 Technology Marketplace

Business Intelligence
Get real-time, cloud-based information services with Neustar.
 
Cloud Computing
BMC's I.T. solutions unleash the power of your business
Next Generation Data Center Is Here! Vblock™ Systems from VCE
 
Contact Centers
HP delivers the future of the contact center with HP Qfiniti 10.
 
Data Storage
Next Generation Data Center Is Here! Vblock™ Systems from VCE
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
Barium Ferrite (BaFe) is the future of tape.
 
Enterprise Hardware
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
Barium Ferrite (BaFe) is the future of tape.
 
Enterprise I.T.
BMC's I.T. solutions unleash the power of your business
 
Hardware
Protect your network with APC Smart-UPS battery backup
 
Network Security
Protect your network with APC Smart-UPS battery backup
 

Network Security Spotlight
Tips To Defeat the Heartbleed Bug
Heartbleed headlines continue as IT admins scramble for answers no one has. Early reports of stolen personal data, including 900 social insurance numbers in Canada, are starting to trickle in.
 
NSC Backs Disclosing Software Vulnerabilities
Disclosing vulnerabilities in commercial and open source software is in the national interest and shouldn't be withheld unless there is a clear need, says the National Security Council.
 
Heartbleed Flaw Affects Hardware, Too
It appears the Heartbleed security bug affects not just Web sites, but also the networking equipment that connects businesses and homes to the Net, including Cisco and Juniper's equipment.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
Google Glass may find its first markets in verticals in which hands-free access to data is a boon. Medicine is among the most prominent of those, as seen in a number of Glass experiments under way.
 

Mobile Technology Spotlight
Is Amazon Launching a 3D Smartphone?
Once known for selling books on an e-commerce platform, Amazon is now a bona fide hardware maker -- and it's reportedly rolling out an innovative smartphone with a 3D screen.
 
Review: S5 Features Useful, Less About Gimmicks
There's a lot to like about Samsung's new Galaxy S5 smartphone -- among them, its relative lack of features. Samsung chose to focus on features people might actually want, not gimmicks.
 
Analyst: Samsung Galaxy S5 Won't Sway iPhone Lovers
The Samsung Galaxy S5 hits store shelves on Friday and the reviews are starting to pour in. The question is: Can the latest in the Galaxy line grab more market share from Apple’s iPhone?
 

Navigation
CIO Today
Home/Top News | Enterprise Software | Enterprise Hardware | Big Data | Network Security | Cloud Computing | CRM Systems
Data Storage | Operating Systems | Communications | CIO Issues | Mobile Tech | Chips & Processors | World Wide Web
Business Briefing | After Hours | Press Releases
Also visit these Enterprise Technology Sites
Top Tech News | CIO Today | Mobile Tech Today | Data Storage Today

Services:
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About CIO Today Network | How To Contact Us | Article Reprints | Services for PR Pros (In partnership with NewsFactor) | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 CIO Today. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.