CIO Today

CIO Today Network Sites:   Top Tech News  |   CIO Today   |   Mobile Tech Today   |   Data Storage Today
Daily Briefing for Technology's Top Decision-Makers
Eliminate costly downtime!
Find out how with Free White Paper
& enter to win a Samsung Galaxy Note

www.apc.com
Wednesday, April 23rd 
The future of tape is here.
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Trending Topics:   Security Heartbleed Big Data Cloud Computing Windows XP Data Centers OS X Mavericks
Home
Enterprise Software
Enterprise Hardware
Big Data
Network Security
Cloud Computing
CRM Systems
Data Storage
Operating Systems
Communications
CIO Issues
Mobile Tech
Chips & Processors
World Wide Web
Business Briefing
After Hours
Press Releases
 
Free Newsletters
Top CIO News
 
Mobile Tech Today
 

Mobile Tech

RIM's Fortunes Ride on BlackBerry 10 Rollout

RIM
January 28, 2013 11:41AM

Bookmark and Share
In advance of the rollout, RIM announced a variety of music and video partners for BB10, including Walt Disney Studios, Sony Pictures, Universal Music Group and Warner Music Group. RIM said BlackBerry World would have a wide selection of music, TV shows and movies, with many movies released the same day as on DVD.

APC has an established a reputation for solid products that virtually pay for themselves upon installation. Who has time to spend worrying about system downtime? APC makes it easy for you to focus on business growth instead of business downtime with reliable data center systems and IT solutions. Learn more here.

This could be Research In Motion's make-or-break week. As the Canadian company attempts to revive its fortunes by unveiling its delayed but anticipated new BlackBerry 10 platform and the first BB10 devices on Wednesday in Manhattan, rumors are flying as a few details are emerging.

One rumor is that the touchscreen BlackBerry Z10, one of two smartphones the company is expected to show at the launch, will be available for an unsubsidized price of $755 and, when offered with a two-year contract by a carrier, will run under $200. This could make make it a bit cheaper than, say, the 16 GB iPhone 5 or the Samsung Galaxy S III.

On Monday, RIM announced a variety of music and video partners for BB10, including Walt Disney Studios, Sony Pictures, Universal Music Group and Warner Music Group. The company said that BlackBerry World would have a wide selection of music, TV shows and movies, with many movies released the same day as on DVD.

Lenovo Backing Away

Meanwhile, Lenovo is backing away from reports last week that it might be considering a RIM acquisition. Lenovo's CFO, Wong Wai Ming, had told Bloomberg News that his company was considering various acquisition possibilities, including Lenovo. The report raised the possibility that RIM could face major issues with U.S. and Canadian governmental clients, and possibly some corporate ones, because of the fact that Lenovo is a Chinese company and China has been the source of many security, freedom of expression and intellectual property concerns.

But on Monday, Lenovo issued a statement that the CFO's comments were general statements about mergers and acquisition possibilities, and that the inquiring journalist had raised the RIM possibility. In other words, there is no active movement by Lenovo to buy RIM.

To keep going what it hopes will be great buzz following Wednesday's event, RIM has scheduled a 30-second ad to be aired during the Super Bowl on Sunday. It's a considerable investment, given that 30 seconds of airtime in that big sports event goes for $3.8 million.

'Reset Consumer Expectations'

Current Analysis' Avi Greengart, who will be attending Wednesday's event, told us that RIM is "trying to reset consumer expectations for the brand" with its launch. While the company is known for its appeal among enterprises, Greengart noted that "three-quarters of its base is consumers," and, even though it has adherents in IT departments, those departments are being inundated by the "bring your own device" movement.

So, he said, RIM "has to pitch the new devices as something consumers want" in order to make it in both the consumer and business markets.

Greengart noted that RIM has announced one device at the launch will be all-touch, the other will have a physical QWERTY keyboard, and "the focus is going to be on personal productivity, for people who want to get stuff done."

But, he said, RIM's task for long-term survival is "trying to establish a third ecosystem in what is now a duopoly," with Apple's iOS and Google's Android.

"That's a tall order to fill," he said.

Tell Us What You Think
Comment:

Name:



 Mobile Tech
1. Samsung: $2.2B Too Much for Apple
2. Review: Windows Phone Advances
3. Microsoft-Nokia Deal Closes this Week
4. Samsung Data Center Catches Fire
5. Project Ara Phone Version Ahead




 Most Popular Articles
1. BlackBerry Drops T-Mobile After Nasty Spat
2. Cisco, IBM Launch Internet of Things Consortium
3. Salesforce CRM Gets Industry Specific for Internet of Customers
4. Intel Bets on Cloudera for Big Data Analytics
5. SAP HANA Data Warehouse App Gets Faster Analytics

Have an informed opinion on this story?
Send a Letter to the Editor.
We want to know what you think.
Send us your Feedback.

 Related Topics  Latest News & Special Reports

  Hortonworks, Concurrent To Partner
  Microsoft, BMC Targeting VMware
  AT&T in $500M Net Video Partnership
  Verizon Report Exposes Cyberthreats
  Samsung: $2.2B Too Much for Apple

 Technology Marketplace
Business Intelligence
Get real-time, cloud-based information services with Neustar.
 
Cloud Computing
Next Generation Data Center Is Here! Vblock™ Systems from VCE
 
Contact Centers
HP delivers the future of the contact center with HP Qfiniti 10.
 
Data Storage
Next Generation Data Center Is Here! Vblock™ Systems from VCE
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Enterprise Hardware
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Hardware
Protect your network with APC Smart-UPS battery backup
 
Network Security
Protect your network with APC Smart-UPS battery backup
 

Network Security Spotlight
Verizon Data Breach Report Exposes Top Threats
Beyond Heartbleed, there are cyberthreats vying to take down enterprise networks, corrupt smartphones, and wreak havoc on businesses. Verizon is exposing these threats in a new report.
 
Where Do Web Sites Stand, Post-Heartbleed?
A security firm says the vast majority of Web sites have patched themselves to protect against the Heartbleed bug, but now there are questions raised on the reliability of open-source programs.
 
White House Updating Online Privacy Policy
A new Obama administration privacy policy explains how the government will gather the user data of online visitors to WhiteHouse.gov, mobile apps and social media sites, saying much is in the public domain.
 
Navigation
CIO Today
Home/Top News | Enterprise Software | Enterprise Hardware | Big Data | Network Security | Cloud Computing | CRM Systems
Data Storage | Operating Systems | Communications | CIO Issues | Mobile Tech | Chips & Processors | World Wide Web
Business Briefing | After Hours | Press Releases
Also visit these Enterprise Technology Sites
Top Tech News | CIO Today | Mobile Tech Today | Data Storage Today

Services:
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About CIO Today Network | How To Contact Us | Article Reprints | Services for PR Pros (In partnership with NewsFactor) | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 CIO Today. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.