CIO Today

CIO Today Network Sites:   Top Tech News  |   CIO Today   |   Mobile Tech Today   |   Data Storage Today
Daily Briefing for Technology's Top Decision-Makers
Eliminate costly downtime!
Find out how with Free White Paper
& enter to win a Samsung Galaxy Note

www.apc.com
Wednesday, April 16th 
24/7/365 Network Uptime!
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Trending Topics:   Security Heartbleed Big Data Cloud Computing Windows XP Data Centers OS X Mavericks
Home
Enterprise Software
Enterprise Hardware
Big Data
Network Security
Cloud Computing
CRM Systems
Data Storage
Operating Systems
Communications
CIO Issues
Mobile Tech
Chips & Processors
World Wide Web
Business Briefing
After Hours
Press Releases
 
Free Newsletters
Top CIO News
 
Mobile Tech Today
 

Mobile Tech

Analyst Q&A: How Did Samsung Gain Top Mobile Market Share?

Analyst Q&A: How Did Samsung Gain Top Mobile Market Share?
April 27, 2012 1:46PM

Bookmark and Share
With winning devices such as the Galaxy Note, Google Nexus, Droid Charge and Galaxy S II, Samsung smartphone shipments rose by a whopping 253 percent to 44.5 million, while Samsung handset unit shipments totaled 93 million, a 36 percent spike for Samsung from the first quarter of last year.

Your Next Generation Data Center Is Here! Vblock™ Systems: the world's most advanced converged infrastructure are built on the Cisco Unified Computing System with Intel® Xeon® processors. Vblock™ Systems deliver extraordinary time to market, ROI and TCO, and flexibility to meet your continually changing demands with 5X faster deployment, 96% less downtime, and 1/2 the cost. Click here to learn more.

First-quarter results show that Samsung has become the king of both the smartphone and handset market globally, taking the top handset slot away from Nokia after a 14-year reign. In the smartphone market, Samsung surpassed Apple with a 31 percent market share compared with the iPhone's 24 percent market share.

Overall, the handset market grew by a modest 3 percent while the smartphone market grew by a more substantial 41 percent compared with the first quarter of 2011.

With winning devices such as the Galaxy Note, Google Nexus, Droid Charge and Galaxy S II, Samsung smartphone shipments rose by a whopping 253 percent to 44.5 million, while handset unit shipments totaled 93 million, a 36 percent spike from the first quarter of last year. Nokia's handset market share fell annually from 30.4 percent to 22.5 percent while its smartphone market share plummeted from 23.5 percent to 8.25 percent. The results leave Apple and Samsung together controlling more than half the smartphone market.

We spoke to Strategy Analytics Associate Director Alex Spektor about these findings, which are based on polls of vendors.

Q: Were you surprised by the growth of Samsung's market share?

A: Just five years ago Samsung took the No. 2 spot from Motorola, and at the time it seemed like it was impossible for anyone to overtake Nokia. But times have really changed. The smartphone market took off and Nokia was not able to react to the market quickly enough.

Q: How did this happen to Nokia?

A: The historic leaders in the smartphone market were Nokia and BlackBerry. They already had a strategy and market position and a product portfolio. When you already have something in the market you are playing defensive games as opposed to Samsung, who really went on the offensive for the past few years, which enabled them to move with the trend.

Q: How much has Samsung's embrace of the Android platform contributed to this success?

A: Android gave Samsung a quick opportunity to get as close to functionality of the iPhone as possible. The application ecosystem grew very quickly, the user interface was strong and it provided a good browsing experience and a good touch experience which really enabled Samsung to offer a strong alternative to the iPhone.

Q: Samsung also has Windows Phone devices. Has that affected their shipment volume?

A: Samsung has limited volumes from Windows and, outside of the U.S., some volume from its own platform, Bada, but it remains to be seen whether that platform makes its way to the American market. For now, Samsung is leveraging Android to the extent it can. (continued...)

1  |  2  |  Next Page >

 

Tell Us What You Think
Comment:

Name:



 Mobile Tech
1. Amazon 3D Smartphone Pics Leaked
2. Zebra Buys Motorola Enterprise Biz
3. CTIA Caves, Offers Kill Switch Plan
4. Report: Amazon Phone To Feature 3D
5. Review: Galaxy S5 Features Useful




 Most Popular Articles
1. BlackBerry Drops T-Mobile After Nasty Spat
2. Will Satya Nadella Launch an Office for iPad?
3. Google Unveils Android Wear for Smart Watches
4. Cisco, IBM Launch Internet of Things Consortium
5. IBM Applies Big Data Analytics To Fight Against Fraud

Have an informed opinion on this story?
Send a Letter to the Editor.
We want to know what you think.
Send us your Feedback.

 Related Topics  Latest News & Special Reports

  IBM Adds Disaster Recovery to SoftLayer
  Mark Hurd's 5 Keys to Market Success
  Amazon 3D Smartphone Pics Leaked
  Zebra Buys Motorola Enterprise Biz
  How To Beat the Heartbleed Bug

 Technology Marketplace

Business Intelligence
Get real-time, cloud-based information services with Neustar.
 
Cloud Computing
BMC's I.T. solutions unleash the power of your business
Next Generation Data Center Is Here! Vblock™ Systems from VCE
 
Contact Centers
HP delivers the future of the contact center with HP Qfiniti 10.
 
Data Storage
Next Generation Data Center Is Here! Vblock™ Systems from VCE
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
Barium Ferrite (BaFe) is the future of tape.
 
Enterprise Hardware
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
Barium Ferrite (BaFe) is the future of tape.
 
Enterprise I.T.
BMC's I.T. solutions unleash the power of your business
 
Hardware
Protect your network with APC Smart-UPS battery backup
 
Network Security
Protect your network with APC Smart-UPS battery backup
 

Network Security Spotlight
IBM Offers Security, Disaster Recovery as SoftLayer Service
New disaster recovery and security services for SoftLayer clients are being added by IBM. Big Blue said the new capabilities will speed cloud adoption by alleviating concern over business continuity.
 
How To Beat the Heartbleed Bug
Heartbleed headlines continue as IT admins scramble for answers no one has. Early reports of stolen personal data, including 900 social insurance numbers in Canada, are starting to trickle in.
 
After Heartbleed, OpenSSL Calls for More Support
The president of the OpenSSL Foundation says more support is needed from companies and governments that use its software so that it can better spot and fix flawed pieces of code such as Heartbleed.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
Google Glass may find its first markets in verticals in which hands-free access to data is a boon. Medicine is among the most prominent of those, as seen in a number of Glass experiments under way.
 

Mobile Technology Spotlight
Amazon 3D Smartphone Pics Leaked
E-commerce giant Amazon is reportedly set to launch a smartphone after years of development. Photos of the phone, which may feature a unique 3D interface, were leaked by tech pub BGR.
 
Zebra Tech Buys Motorola Enterprise for $3.45B
Weeks after Lenovo bought Motorola Mobility’s assets from Google for $2.91 million, Zebra Technologies is throwing down $3.45 billion for Motorola’s Enterprise business in an all-cash deal.
 
CTIA Caves, Volunteers Kill Switch Plan
After bucking against the concept of a smartphone kill switch, the CTIA just announced the “Smartphone Anti-Theft Voluntary Commitment” to thwart smartphone thefts in the U.S.
 

Navigation
CIO Today
Home/Top News | Enterprise Software | Enterprise Hardware | Big Data | Network Security | Cloud Computing | CRM Systems
Data Storage | Operating Systems | Communications | CIO Issues | Mobile Tech | Chips & Processors | World Wide Web
Business Briefing | After Hours | Press Releases
Also visit these Enterprise Technology Sites
Top Tech News | CIO Today | Mobile Tech Today | Data Storage Today

Services:
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About CIO Today Network | How To Contact Us | Article Reprints | Services for PR Pros (In partnership with NewsFactor) | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 CIO Today. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.