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Business Briefing

Warring Weather Channels Vie for Viewers

Warring Weather Channels Vie for Viewers
February 12, 2014 9:32AM

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Amid a standoff between DirecTV and The Weather Channel, DirecTV is raising a new argument for the smartphone era: Why pay high fees for weather reports when users can get all sorts of free forecasts on their mobile devices? DirecTV's arguments ring true for tech-savvy consumers, but hardcore weather junkies say better data matters.

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A sudden change in the weather means real money for Paul Falavolito. When a snowstorm rolls in, the chief of a small, non-profit ambulance service in White Oak, Pa., has to keep paramedics in ambulance bays longer. If there's a break in the weather, he can let idling crews go home rather than paying them overtime.

So Falavolito was outraged last month when he flipped on DirecTV's replacement weather service, WeatherNation TV. As a swirling snowstorm swept through the Northeast, closing schools and knocking out power, Falavolito watched meteorologist Rob Koch give a seven-day forecast for Los Angeles: Mostly sunny, with highs in the 70s and 80s.

"I was just extremely disappointed," says Falavolito, 43. "I'm reading tweets about hundreds of thousands of people on the East Coast that don't have power. WeatherNation was talking about the weather in Los Angeles. To me, it's very unacceptable."

Since Jan. 13, El Segundo, Calif.-based DirecTV has replaced The Weather Channel with WeatherNation TV in a dispute over fees. The move is angering customers -- people like Falavolito, who say WeatherNation is a poor substitute that offers rote seven-day forecasts without the in-depth analysis of people like Weather Channel star Jim Cantore.

Standoffs like the one between The Weather Channel and DirecTV are becoming commonplace as TV content producers demand higher fees from the cable and satellite companies that carry their programming. The higher fees, say pay-TV providers, result in ballooning bills for consumers. What makes the current dispute different is that DirecTV is raising a new argument for the smartphone era: Why pay high fees for weather reports when consumers can get all sorts of free forecasts on their mobile devices?

There are more than a dozen weather apps for smartphones. Apple's Siri voice assistant can even tell you if you need an umbrella. What's more, say DirecTV officials, when viewers turn on The Weather Channel, they have a 40 percent chance of catching a reality TV program.

Although DirecTV's arguments ring true for tech-savvy consumers, hardcore weather junkies say better information matters.

Take Chris Gemmell, a 67-year-old former business consultant who now runs a lavender farm in Knox, Pa., with his wife. When the forecast predicts consecutive days of summer rain, Gemmell doubles his staff to some 20 workers, who dig trenches and drain fields to prevent soon-to-be-soaked lavender roots from rotting. He prefers that the work is done before the downpour, "so you're not out there in your Wellies." (continued...)

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Tell Us What You Think
Comment:

Name:

Jason:

Posted: 2014-02-15 @ 10:17pm PT
Right, while WeathNation was giving LA weather, the Weather Channel was completely ignoring the weather with its stupid reality shows. Fail.



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