CIO Today

CIO Today Network Sites:   Top Tech News  |   CIO Today   |   Mobile Tech Today   |   Data Storage Today
Daily Briefing for Technology's Top Decision-Makers
APC Free White Paper
Optimize your network investment &
Enter to win a Samsung Galaxy Note

www.apc.com
Sunday, April 20th 
24/7/365 Network Uptime!
Trending Topics:   Security Heartbleed Big Data Cloud Computing Windows XP Data Centers OS X Mavericks
Home
Enterprise Software
Enterprise Hardware
Big Data
Network Security
Cloud Computing
CRM Systems
Data Storage
Operating Systems
Communications
CIO Issues
Mobile Tech
Chips & Processors
World Wide Web
Business Briefing
After Hours
Press Releases
 
Free Newsletters
Top CIO News
 
Mobile Tech Today
 

After Hours

Twitterverse Expands with New E-Mailing Option

Twitterverse Expands with New E-Mailing Option
November 17, 2012 8:51AM

Bookmark and Share
"My belief is they hope to expand their user base," said analyst Rebecca Lieb of Twitter's move. "By allowing sharing via e-mail, users can share the value/interest in Twitter with non-members....The more ubiquitous tweets become, the more Twitter will be viewed as a necessary information channel by users -- and potential users."

Your Next Generation Data Center Is Here! Vblock™ Systems: the world's most advanced converged infrastructure are built on the Cisco Unified Computing System with Intel® Xeon® processors. Vblock™ Systems deliver extraordinary time to market, ROI and TCO, and flexibility to meet your continually changing demands with 5X faster deployment, 96% less downtime, and 1/2 the cost. Click here to learn more.

If you want to promote your products or services, or simply share a good wisecrack, a political observation, an interesting link or awesome photo from Twitter -- reaching someone who isn't on Twitter -- you'll soon have an easy solution.

In its first big effort to expand the world of tweeting outside the Twitterverse, the "microblogging" social network giant is slowly rolling out the ability to share via e-mail.

Recruiting Free Marketers

In a Twitter blog post, Stefan Filip, an engineer on the Growth Team, notes that this is a cool way to share with people who aren't on Twitter "yet."

"You can email a Tweet to anyone, whether they use Twitter or not, right from your Twitter stream or from the details view of any Tweet," he writes. "Just click on the "More" icon next to the reply, retweet and favorite buttons in order to email a Tweet to anyone you know. You can add your own comment, and we'll send an email with your comment and the Tweet together. Just like that."

There was no information about how soon the feature would be available.

Twitter recently added sponsored tweets to generate revenue. But since its launch on July 15, 2006, it hasn't changed much from its original configuration, though applications like TweetDeck add functionality, such as the ability to add columns based on hashtags or tweet simultaneously from more than one account.

Facebook, on the other hand, seems to be in a constant state of flux, adding improved e-mail functionality, group settings, video chatting and constantly redesigning its basic format, including the controversial Timeline on user profiles.

With an estimated half-billion user accounts, about half of Facebook's total, Twitter appears to be having some growing pains, and the e-mail linkage is one way to recruit users as ambassadors.

An Aspiring 'Information Channel'

"My belief is they hope to expand their user base," said Rebecca Lieb, a digital advertising and social media expert at the Altimeter Group. "By allowing sharing via e-mail, users can share the value/interest in Twitter with non-members."

Lieb noted that Twitter already allows sharing, or "broadcasting" tweets to their Facebook accounts "and technologies such as Mass Relevance are putting tweets on TV screens and digital billboards. The more ubiquitous tweets become, the more Twitter will be viewed as a necessary information channel by users -- and potential users."

Technology consultant and commentator Jeff Kagan said Twitter was feeling the heat of competition at a time when people get bored easily.

"The Twitter of tomorrow will look nothing like the Twitter of yesterday," Kagan told us.

"All Twitter-like services must continue to innovate. They must stay relevant. The marketplace changes, so the services must change. The changes are not as important for older customers as it is for younger users. Twitter could remain as is, but if it does, it does not grow as quickly. It is at risk from newer competitors."

Tell Us What You Think
Comment:

Name:

Sim:

Posted: 2012-11-17 @ 11:25pm PT
Twitter will meet a wider audience with this email feature.

rod m:

Posted: 2012-11-17 @ 6:16pm PT
I'm sure that the twitmail will invite the recipient to join twitter and as such any email I recieve that looks like it is through twitter will be immediately deleted.

Doubtful:

Posted: 2012-11-17 @ 10:48am PT
Maybe this will help make twitter more relevant, maybe not. It's kind of a bloated app these days that just isn't what it used to be.

Ron G.:

Posted: 2012-11-17 @ 10:46am PT
I think this is a great idea. I use Twitter all the time, but so many people I know have still never tried it.



 After Hours
1. Beware: Facebook Shares Your Locale
2. Easter Egg! Microsoft's Clippy Is Back
3. Zynga Launches Mobile FarmVille
4. Study: Samsung Phone vs. iPhone
5. Criterion Extends Hulu Streaming Deal




 Most Popular Articles
1. BlackBerry Drops T-Mobile After Nasty Spat
2. Cisco, IBM Launch Internet of Things Consortium
3. Salesforce CRM Gets Industry Specific for Internet of Customers
4. Intel Bets on Cloudera for Big Data Analytics
5. SAP HANA Data Warehouse App Gets Faster Analytics


Have an informed opinion on this story?
Send a Letter to the Editor.
We want to know what you think.
Send us your Feedback.

 Related Topics  Latest News & Special Reports

  Galaxy S5 Phone: Less Can Be More
  Heartbleed Exploit Could Cost Millions
  Poll: A Mix of Feelings on Future Tech
  Google, Rockstar Suit Stays in Calif.
  Michaels: Nearly 3M Cards Breached

 Technology Marketplace

Business Intelligence
Get real-time, cloud-based information services with Neustar.
 
Cloud Computing
BMC's I.T. solutions unleash the power of your business
Next Generation Data Center Is Here! Vblock™ Systems from VCE
 
Contact Centers
HP delivers the future of the contact center with HP Qfiniti 10.
 
Data Storage
Next Generation Data Center Is Here! Vblock™ Systems from VCE
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Enterprise Hardware
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Enterprise I.T.
BMC's I.T. solutions unleash the power of your business
 
Hardware
Protect your network with APC Smart-UPS battery backup
 
Network Security
Protect your network with APC Smart-UPS battery backup
 

Network Security Spotlight
Heartbleed Could Cost Millions, Could Have Been Prevented
Early estimates of Heartbleed’s cost to enterprises are running in the millions. The reason: revoking all the SSL certificates the bug exposed will come at a very hefty price. Some say it all could have been avoided.
 
Michaels Says Nearly 3M Credit, Debit Cards Breached
Arts and crafts retail giant Michaels Stores has confirmed that a data breach at its POS terminals from May 2013 to Jan. 2014 may have exposed nearly 3 million customer credit and debit cards.
 
Google's Street View Software Unravels CAPTCHAs
The latest software Google uses for its Street View cars to read street numbers in images for Google Maps works so well that it also solves CAPTCHAs, those puzzles designed to defeat bots.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
The innovative headpiece may find its niche in markets where hands-free access to data can be a big advantage. Glass experiments for doctors are already under way, with some promising results.
 

Mobile Technology Spotlight
Review: Siri-Like Cortana Fills Windows Phone Gap
With the new Cortana virtual assistant, Windows catches up with Apple's iOS and Google's Android in a major way, taking some of the best parts of Apple's and Google's virtual assistants, with new tools too.
 
With Galaxy S5, Samsung Proves Less Can Be More
Samsung has produced the most formidable rival yet to the iPhone 5s: the Galaxy S5. The device is the fifth edition of the company's successful line of Galaxy S smartphones, and shows less can be more.
 
Facebook Rolls Out Potentially Intrusive Location-Sharing
Looking for friends? Facebook users in the U.S. will soon be able to see which of their friends are nearby, using a smartphone's GPS. Could be a cool feature in some cases, or way too much information.
 

Navigation
CIO Today
Home/Top News | Enterprise Software | Enterprise Hardware | Big Data | Network Security | Cloud Computing | CRM Systems
Data Storage | Operating Systems | Communications | CIO Issues | Mobile Tech | Chips & Processors | World Wide Web
Business Briefing | After Hours | Press Releases
Also visit these Enterprise Technology Sites
Top Tech News | CIO Today | Mobile Tech Today | Data Storage Today

Services:
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About CIO Today Network | How To Contact Us | Article Reprints | Services for PR Pros (In partnership with NewsFactor) | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 CIO Today. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.