CIO Today

CIO Today Network Sites:   Top Tech News  |   CIO Today   |   Mobile Tech Today   |   Data Storage Today
Daily Briefing for Technology's Top Decision-Makers
Vblock™ Systems:
Advanced converged infrastructure
increases productivity & lowers costs.

www.vce.com
Monday, April 21st 
24/7/365 Network Uptime!
Trending Topics:   Security Heartbleed Big Data Cloud Computing Windows XP Data Centers OS X Mavericks
Home
Enterprise Software
Enterprise Hardware
Big Data
Network Security
Cloud Computing
CRM Systems
Data Storage
Operating Systems
Communications
CIO Issues
Mobile Tech
Chips & Processors
World Wide Web
Business Briefing
After Hours
Press Releases
 
Free Newsletters
Top CIO News
 
Mobile Tech Today
 

CRM Systems

Should CRM Apps Be in the Cloud?

Should CRM Apps Be in the Cloud?
March 6, 2012 1:54PM

Bookmark and Share
"The cloud is a good place to put CRM systems because you want as many authorized people to have access to it as you possibly can," said analyst Rob Enderle. "If an executive or a salesperson is engaging with a customer they can get access to the information and key records...in real-time if you have your CRM system in the cloud."

Your Next Generation Data Center Is Here! Vblock™ Systems: the world's most advanced converged infrastructure are built on the Cisco Unified Computing System with Intel® Xeon® processors. Vblock™ Systems deliver extraordinary time to market, ROI and TCO, and flexibility to meet your continually changing demands with 5X faster deployment, 96% less downtime, and 1/2 the cost. Click here to learn more.

There is renewed talk this week about customer relationship management, or CRM, and its place in the cloud. Specifically, the chatter is about whether or not CRM apps like Microsoft Dynamics CRM (and Salesforce.com by default) should be in the cloud.

Well, the talk didn't just start this week. Dan Smith of Altico Advisors, a Microsoft CRM partner serving Massachusetts, noted that the question of putting CRM systems in the cloud is actually a frequent one. As he sees it, it's important for companies to explore CRM options to evaluate cloud solutions -- but it doesn't have to be complicated.

"The biggest difference between CRM on premises and CRM in the cloud comes down to where the server resides. On premises CRM means that the server is in your office," Smith wrote in a blog post on Microsoft's CRM Software Blog.

"And if you choose CRM in the cloud? Well, the server could be almost anywhere, and I can't tell you where 'anywhere' is because that depends on your cloud provider. But I can tell where 'anywhere' is NOT. It's NOT hanging over your head in a mass of white cotton outlined against a robin's-egg-blue sky."

Reasons for Cloud-Based CRM

Smith also pointed to an exploration of cloud-based CRM on the Web site of Reviora, a cloud provider, called "Cloud Dynamics -- Oxymoron?" as part of the discussion about whether CRM systems like Microsoft Dynamics CRM and Salesforce.com should be in the cloud.

The conclusion there is that Cloud Dynamics indeed is not an oxymoron. To the contrary, putting apps in the cloud is usually the easiest and most cost-effective way to run Microsoft Dynamics CRM, regardless of whether you own the license or not.

"Dedicated server instances can be assigned to the software, e-mail and authentication methods are already set up, preconfigured, and supported, and root access will give you or your implementation partner everything they need," Reviora concluded.

Making Sure the Cloud is Secure

Rob Enderle, principal analyst at the Enderle Group, also sees the cloud as an ideal place for CRM systems -- assuming it's a secure, private cloud. Customer information must remain secure, of course.

Security is always a focus point with CRM applications. If a CRM database is breached, the result is bad publicity and potentially lost customers.

"Having said that, the cloud is a good place to put CRM systems because you want as many authorized people to have access to it as you possibly can," Enderle said. "If an executive or a salesperson is engaging with a customer they can get access to the information and key records and get a sense of what's going on in real-time if you have your CRM system in the cloud.

"If you overly protect the information and isolate it, then you really won't get its benefit."

Tell Us What You Think
Comment:

Name:



 CRM Systems
1. Salesforce To Dominate S.F. Skyline
2. Salesforce Gets Industry Specific
3. Gartner: IT Spending Rising this Year
4. Watson Boosts Customer Engagement
5. Data Center Plug-In Monitors Security




 Most Popular Articles
1. BlackBerry Drops T-Mobile After Nasty Spat
2. Cisco, IBM Launch Internet of Things Consortium
3. Salesforce CRM Gets Industry Specific for Internet of Customers
4. Intel Bets on Cloudera for Big Data Analytics
5. SAP HANA Data Warehouse App Gets Faster Analytics

Have an informed opinion on this story?
Send a Letter to the Editor.
We want to know what you think.
Send us your Feedback.

 Related Topics  Latest News & Special Reports

  Galaxy S5 Phone: Less Can Be More
  Heartbleed Exploit Could Cost Millions
  Poll: A Mix of Feelings on Future Tech
  Google, Rockstar Suit Stays in Calif.
  Michaels: Nearly 3M Cards Breached

 Technology Marketplace
Business Intelligence
Get real-time, cloud-based information services with Neustar.
 
Cloud Computing
Next Generation Data Center Is Here! Vblock™ Systems from VCE
 
Contact Centers
HP delivers the future of the contact center with HP Qfiniti 10.
 
Data Storage
Next Generation Data Center Is Here! Vblock™ Systems from VCE
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Enterprise Hardware
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Hardware
Protect your network with APC Smart-UPS battery backup
 
Network Security
Protect your network with APC Smart-UPS battery backup
 

Network Security Spotlight
Heartbleed Could Cost Millions, Could Have Been Prevented
Early estimates of Heartbleed’s cost to enterprises are running in the millions. The reason: revoking all the SSL certificates the bug exposed will come at a very hefty price. Some say it all could have been avoided.
 
Michaels Says Nearly 3M Credit, Debit Cards Breached
Arts and crafts retail giant Michaels Stores has confirmed that a data breach at its POS terminals from May 2013 to Jan. 2014 may have exposed nearly 3 million customer credit and debit cards.
 
Google's Street View Software Unravels CAPTCHAs
The latest software Google uses for its Street View cars to read street numbers in images for Google Maps works so well that it also solves CAPTCHAs, those puzzles designed to defeat bots.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
The innovative headpiece may find its niche in markets where hands-free access to data can be a big advantage. Glass experiments for doctors are already under way, with some promising results.
 

Mobile Technology Spotlight
Review: Siri-Like Cortana Fills Windows Phone Gap
With the new Cortana virtual assistant, Windows catches up with Apple's iOS and Google's Android in a major way, taking some of the best parts of Apple's and Google's virtual assistants, with new tools too.
 
With Galaxy S5, Samsung Proves Less Can Be More
Samsung has produced the most formidable rival yet to the iPhone 5s: the Galaxy S5. The device is the fifth edition of the company's successful line of Galaxy S smartphones, and shows less can be more.
 
Facebook Rolls Out Potentially Intrusive Location-Sharing
Looking for friends? Facebook users in the U.S. will soon be able to see which of their friends are nearby, using a smartphone's GPS. Could be a cool feature in some cases, or way too much information.
 

Navigation
CIO Today
Home/Top News | Enterprise Software | Enterprise Hardware | Big Data | Network Security | Cloud Computing | CRM Systems
Data Storage | Operating Systems | Communications | CIO Issues | Mobile Tech | Chips & Processors | World Wide Web
Business Briefing | After Hours | Press Releases
Also visit these Enterprise Technology Sites
Top Tech News | CIO Today | Mobile Tech Today | Data Storage Today

Services:
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About CIO Today Network | How To Contact Us | Article Reprints | Services for PR Pros (In partnership with NewsFactor) | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 CIO Today. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.