CIO Today

CIO Today Network Sites:   Top Tech News  |   CIO Today   |   Mobile Tech Today   |   Data Storage Today
Daily Briefing for Technology's Top Decision-Makers
Wednesday, April 16th 
24/7/365 Network Uptime!
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Trending Topics:   Security Heartbleed Big Data Cloud Computing Windows XP Data Centers OS X Mavericks
Home
Enterprise Software
Enterprise Hardware
Big Data
Network Security
Cloud Computing
CRM Systems
Data Storage
Operating Systems
Communications
CIO Issues
Mobile Tech
Chips & Processors
World Wide Web
Business Briefing
After Hours
Press Releases
 
Free Newsletters
Top CIO News
 
Mobile Tech Today
 

Enterprise Hardware

Analyst: Cisco Isn't Competing with EMC on Whiptail Buy

Analyst: Cisco Isn
September 10, 2013 12:32PM

Bookmark and Share
With its acquisition of Whiptail to help simplify customers' data center environments, Cisco was very careful not to use the word "storage" because it doesn't want to alienate its partners, Network Appliance and EMC. But, the company is clearly in the storage market now, said Zeus Kerravala, principal analyst at ZK Research.

Barium Ferrite Is The Future Of Tape: Barium Ferrite (BaFe) offers greater capacity, superior performance, and longer archival life compared to legacy metal particle (MP) tape. Click here to learn more.

With the battle for solid-state memory systems heating up, Cisco is making yet another move in the arena. The company is snapping up privately-held Whiptail. Cisco is shelling out about $415 million for the high-performance, scalable solid-state memory systems company.

What makes Whiptail's tech attractive to the networking giant? Cisco's latest acquisition promises to help organizations simplify data center and virtualized environments and process more data in less time. By integrating scalable solid-state memory into the Unified Computing System's (UCS) fabric computing architecture, the company is betting Whiptail will strengthen its UCS strategy and beef up application performance.

"We are focused on providing a converged infrastructure including compute, network and high-performance solid state that will help address our customers' requirements for next-generation computing environments," said Paul Perez, vice president and general manager of Cisco's Computing Systems Product Group. "As we continue to innovate our unified platform, Whiptail will help realize our vision of scalable persistent memory, which is integrated into the server, available as a fabric resource and managed as a globally shared pool."

Betting on Converged Infrastructure

Here's the pitch: New breeds of applications such as virtual desktops and data analytics are making increased performance demands on traditional storage array systems. Bridging the gap between increased application performance demand from servers and what traditional storage systems can deliver, means that solid-state memory systems have to be brought closer to the application.

With the acquisition of Whiptail, Cisco said it is evolving the UCS architecture by integrating data acceleration capability into the compute layer. The company said integrating Whiptail's memory systems with UCS at a hardware and manageability level will simplify customers' data center environments by delivering the required performance in a fraction of the data center floor space with unified management for provisioning and administration.

Cisco also noted that UCS's architectural advantages, such as built-in automation and high-performance fabrics, complement Whiptail's high-performance data services. The company expects UCS and Whiptail, together with Cisco Nexus data center switches, will accelerate its innovation and momentum in the converged infrastructure.

Competing With Partners?

We asked Zeus Kerravala, principal analyst at ZK Research, for his take on the deal. He told us Cisco was very careful not to use the word "storage" because it doesn't want to alienate its partners, Network Appliance and EMC. But, he said, the company is clearly in the storage market now.

"Cisco hasn't thrown the gauntlet down yet but the gauntlet is in their hands. It certainly does creation friction where there wasn't any before," Kerravala said. "But when you look across the data center space today, the successful companies are going to be the ones that figure out how to best manage this new world of co-opetition, where almost any data center vendor has some form of competitive pressure with their partners."

As he sees it, Cisco isn't trying to compete directly with Network Appliance and EMC on the storage front. Rather, the company is adding storage to its UCS product to accommodate applications that require fast rewrite access for data-intensive apps like analytics and big data, and video transcoding.

Beyond the technology, Cisco is also taking in Whiptail employees. The acquisition is expected to be completed in the first quarter of fiscal year 2014.

Tell Us What You Think
Comment:

Name:



 Enterprise Hardware
1. Vaio Fit Battery Danger Forces Recall
2. Drop in Global PC Shipments Slows
3. Google Glass Finds a Home in Medicine
4. IBM Mainframes Celebrate 50 Years
5. Fast Seagate 6 TB Drive for Data Center




 Most Popular Articles
1. BlackBerry Drops T-Mobile After Nasty Spat
2. Will Satya Nadella Launch an Office for iPad?
3. Google Unveils Android Wear for Smart Watches
4. Cisco, IBM Launch Internet of Things Consortium
5. IBM Applies Big Data Analytics To Fight Against Fraud

Have an informed opinion on this story?
Send a Letter to the Editor.
We want to know what you think.
Send us your Feedback.

 Related Topics  Latest News & Special Reports

  Twitter Acquires Data Analyzer Gnip
  Google Proudly Scans Your Gmail
  VMware Rolls Out DR-as-a-Service
  Google Grabs Droid-Maker
  Red Hat Unveils OpenShift Marketplace

 Technology Marketplace

Business Intelligence
Get real-time, cloud-based information services with Neustar.
 
Cloud Computing
BMC's I.T. solutions unleash the power of your business
Next Generation Data Center Is Here! Vblock™ Systems from VCE
 
Contact Centers
HP delivers the future of the contact center with HP Qfiniti 10.
 
Data Storage
Next Generation Data Center Is Here! Vblock™ Systems from VCE
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
Barium Ferrite (BaFe) is the future of tape.
 
Enterprise Hardware
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
Barium Ferrite (BaFe) is the future of tape.
 
Enterprise I.T.
BMC's I.T. solutions unleash the power of your business
 
Hardware
Protect your network with APC Smart-UPS battery backup
 
Network Security
Protect your network with APC Smart-UPS battery backup
 

Network Security Spotlight
Tips To Defeat the Heartbleed Bug
Heartbleed headlines continue as IT admins scramble for answers no one has. Early reports of stolen personal data, including 900 social insurance numbers in Canada, are starting to trickle in.
 
NSC Backs Disclosing Software Vulnerabilities
Disclosing vulnerabilities in commercial and open source software is in the national interest and shouldn't be withheld unless there is a clear need, says the National Security Council.
 
Heartbleed Flaw Affects Hardware, Too
It appears the Heartbleed security bug affects not just Web sites, but also the networking equipment that connects businesses and homes to the Net, including Cisco and Juniper's equipment.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
Google Glass may find its first markets in verticals in which hands-free access to data is a boon. Medicine is among the most prominent of those, as seen in a number of Glass experiments under way.
 

Mobile Technology Spotlight
Is Amazon Launching a 3D Smartphone?
Once known for selling books on an e-commerce platform, Amazon is now a bona fide hardware maker -- and it's reportedly rolling out an innovative smartphone with a 3D screen.
 
Review: S5 Features Useful, Less About Gimmicks
There's a lot to like about Samsung's new Galaxy S5 smartphone -- among them, its relative lack of features. Samsung chose to focus on features people might actually want, not gimmicks.
 
Analyst: Samsung Galaxy S5 Won't Sway iPhone Lovers
The Samsung Galaxy S5 hits store shelves on Friday and the reviews are starting to pour in. The question is: Can the latest in the Galaxy line grab more market share from Apple’s iPhone?
 

Navigation
CIO Today
Home/Top News | Enterprise Software | Enterprise Hardware | Big Data | Network Security | Cloud Computing | CRM Systems
Data Storage | Operating Systems | Communications | CIO Issues | Mobile Tech | Chips & Processors | World Wide Web
Business Briefing | After Hours | Press Releases
Also visit these Enterprise Technology Sites
Top Tech News | CIO Today | Mobile Tech Today | Data Storage Today

Services:
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About CIO Today Network | How To Contact Us | Article Reprints | Services for PR Pros (In partnership with NewsFactor) | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 CIO Today. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.