CIO Today

CIO Today Network Sites:   Top Tech News  |   CIO Today   |   Mobile Tech Today   |   Data Storage Today
Daily Briefing for Technology's Top Decision-Makers
Eliminate costly downtime!
Find out how with Free White Paper
& enter to win a Samsung Galaxy Note

www.apc.com
Friday, April 25th 
24/7/365 Network Uptime!
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Trending Topics:   Security Heartbleed Big Data Cloud Computing Windows XP Data Centers OS X Mavericks
Home
Enterprise Software
Enterprise Hardware
Big Data
Network Security
Cloud Computing
CRM Systems
Data Storage
Operating Systems
Communications
CIO Issues
Mobile Tech
Chips & Processors
World Wide Web
Business Briefing
After Hours
Press Releases
 
Free Newsletters
Top CIO News
 
Mobile Tech Today
 

Enterprise Software

Microsoft Woos Retailers with End-to-End, Profit-Boosting Apps

Microsoft Woos Retailers with End-to-End, Profit-Boosting Apps
February 4, 2013 9:56AM

Bookmark and Share
The Redmond-based software giant made a big splash recently in New York at the National Retail Federation Expo, introducing Microsoft Dynamics for Retail and other Microsoft solutions for the retail industry. Used together, Microsoft says these technologies can help retailers boost efficiency and profitability from headquarters to the store floor.

Barium Ferrite Is The Future Of Tape: Barium Ferrite (BaFe) offers greater capacity, superior performance, and longer archival life compared to legacy metal particle (MP) tape. Click here to learn more.

Microsoft is working hard to meet the demands of retailers, from the largest global chains down to local retail stores and SMBs, offering a host of enterprise tools that equip businesses to implement effective customer-centric strategies. Indeed, Microsoft is promising that its enterprise solutions can help retailers increase their efficiency, empower their employees, optimize operations, and also take advantage of consumer insights.

While those are big promises, Microsoft says it has a unique perspective on retail solutions, given its own experience with various aspects of the supply chain. That perspective could pay off for retailers, and, for Microsoft's bottom line.

Tracy Issel, general manager of Microsoft's Worldwide Retail Sector, rightly points out: "With our position as a consumer goods company and a retailer, we are uniquely able to help retailers create a connected shopping experience for their customers across multiple channels and touch points, whether it's at home, in the store, or on the go."

Of course, many other technology developers could also claim similar expertise, but Microsoft remains steadfast in its position.

Optimizing Retail Operations

Simply put, Microsoft wants retailers to know that, "Microsoft gets retailers." And, Microsoft understands all too well that technology budgets are still tight. The software giant knows retailers need to keep costs down while also driving competitive differentiation up and meeting customer expectations. And, Microsoft sees it's getting tougher for retailers to attract and retain customers at a profit.

Part of Microsoft's answer to all these challenges is software that can handle Big Data. We're talking about large-scale enterprise applications that can help retailers turn metrics into meaningful insights that could drive efficiencies, boost revenue and increase customer loyalty.

In fact, Microsoft has several technology solutions, including its SQL Server, Windows Server, and Windows Azure platform. These technologies help retailers address Big Data questions by analyzing and delivering data to decision-makers so they can respond to customer demands more quickly.

Retail Customer Success

Microsoft points to Royal Caribbean International as an example of a company using its solutions in this way. Management for the international cruise line says it was was able to realize significant efficiencies with SQL Server, Windows Server and the Windows Embedded platform by optimizing and streamlining operations on its Oasis-class ships, the largest in the world.

With 2,700 staterooms, 6,400 passengers and 2,300 employees, Royal Caribbean implemented an intelligent system to streamline the flow of data across vital information and processes at every level of the ships. Crew members can now use that data to ensure food safety and quality, respond quickly to service requests, and develop personalized promotions and service offerings to cater to passengers' individual needs.

Retail Customer Success

Meanwhile, the recently introduced Microsoft Dynamics for Retail enterprise applications are helping other retailers stay connected and deliver a complete shopping experience through end-to-end, search-based e-commerce, next generation point of service, and an omnichannel engine.

Edwin Watts Golf and Lotus F1, the world renowned car maker, are two companies using the new Microsoft applications. Both companies have been looking to reduce costs and improve efficiency with an integrated Microsoft Dynamics solution. While different in many ways, both companies find they need to adapt and evolve to better serve today's customers, in a digital world that's increasingly complex and interconnected.

"At Microsoft, we are committed to providing a strong consumer experience through each and every product offering available," Issel said. "We are strong in the retail industry because our technologies serve an end-to-end purpose from the headquarters to the stock room to the store floor."

Tell Us What You Think
Comment:

Name:



 Enterprise Software
1. Fund Seeks To Head Off Heartbleeds
2. Salesforce Developing App SOS Button
3. Hortonworks, Concurrent To Partner
4. Microsoft, BMC Targeting VMware
5. APX Labs Aims To Put Glass in Business




 Most Popular Articles
1. BlackBerry Drops T-Mobile After Nasty Spat
2. Cisco, IBM Launch Internet of Things Consortium
3. Salesforce CRM Gets Industry Specific for Internet of Customers
4. Intel Bets on Cloudera for Big Data Analytics
5. Fast Seagate 6 TB Drive Offered for Enterprise Data Centers


Have an informed opinion on this story?
Send a Letter to the Editor.
We want to know what you think.
Send us your Feedback.

 Related Topics  Latest News & Special Reports

  IBM Targets Big Data with Power8 Line
  Opera Coast Offers Safari Alternative
  FCC Defends Internet Traffic Proposal
  Fund Seeks To Head Off Heartbleeds
  Salesforce Developing App SOS Button

 Technology Marketplace
Business Intelligence
Get real-time, cloud-based information services with Neustar.
 
Cloud Computing
Next Generation Data Center Is Here! Vblock™ Systems from VCE
 
Contact Centers
HP delivers the future of the contact center with HP Qfiniti 10.
 
Data Storage
Next Generation Data Center Is Here! Vblock™ Systems from VCE
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Enterprise Hardware
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Hardware
Protect your network with APC Smart-UPS battery backup
 
Network Security
Protect your network with APC Smart-UPS battery backup
 

Network Security Spotlight
Tech Giants Fund Initiative To Prevent Future Heartbleeds
Can more funding prevent Heartbleed vulnerabilities in future open-source software? A new Core Infrastructure Initiative at the Linux Foundation is attempting to find out.
 
What Verizon's Data Breach Report Can Teach Enterprises
It’s probably not a jaw-dropper, but cyberespionage is officially on the rise. And the use of stolen or misused credentials is still the leading way the bad guys gain access to corporate information.
 
Top Cyberthreats Exposed by Verizon Report
Beyond Heartbleed, there are cyberthreats vying to take down enterprise networks, corrupt smartphones, and wreak havoc on businesses. Verizon is exposing these threats in a new report.
 
Navigation
CIO Today
Home/Top News | Enterprise Software | Enterprise Hardware | Big Data | Network Security | Cloud Computing | CRM Systems
Data Storage | Operating Systems | Communications | CIO Issues | Mobile Tech | Chips & Processors | World Wide Web
Business Briefing | After Hours | Press Releases
Also visit these Enterprise Technology Sites
Top Tech News | CIO Today | Mobile Tech Today | Data Storage Today

Services:
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About CIO Today Network | How To Contact Us | Article Reprints | Services for PR Pros (In partnership with NewsFactor) | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 CIO Today. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.