CIO Today

CIO Today Network Sites:   Top Tech News  |   CIO Today   |   Mobile Tech Today   |   Data Storage Today
Daily Briefing for Technology's Top Decision-Makers
Vblock™ Systems:
Advanced converged infrastructure
increases productivity & lowers costs.

www.vce.com
Sunday, April 20th 
24/7/365 Network Uptime!
Trending Topics:   Security Heartbleed Big Data Cloud Computing Windows XP Data Centers OS X Mavericks
Home
Enterprise Software
Enterprise Hardware
Big Data
Network Security
Cloud Computing
CRM Systems
Data Storage
Operating Systems
Communications
CIO Issues
Mobile Tech
Chips & Processors
World Wide Web
Business Briefing
After Hours
Press Releases
 
Free Newsletters
Top CIO News
 
Mobile Tech Today
 

Digital Life

Pew Study: One in Five U.S. Consumers Read E-Books

Pew Study: One in Five U.S. Consumers Read E-Books
April 5, 2012 2:26PM

Bookmark and Share
"On any given day 56 percent of those who own e-book reading devices are reading a book, compared with 45 percent of the general book-reading public," Pew said. "Some 63 percent of the e-book device owners who are reading on any given day are reading a printed book, 42 percent are reading an e-book; and 4 percent...an audio book."

Neustar, Inc. (NYSE: NSR) is a trusted, neutral provider of real-time information and analysis to the Internet, telecommunications, information services, financial services, retail, media and advertising sectors. Neustar applies its advanced, secure technologies in location, identification, and evaluation to help its customers promote and protect their businesses. More information is available at www.neustar.biz.

Pew Internet reports that the percentage of American consumers reading e-books jumped four percentage points, to 21 percent -- driven by strong holiday sales of e-readers and media tablets -- in comparison with the organization's prior survey in mid-December.

According to Pew's latest surveys, 43 percent of U.S. respondents said they had read either an e-book or other digital content on an e-book reader, tablet, PC, or handset screen during the previous 12 months.

With respect to book consumption in any format, print books still dominate, but e-books now have a notable audience. Pew's new study shows that 28 percent of Americans age 18 and older own at least one specialized device for e-book reading -- either a tablet or an e-book reader.

"The number of adults reading e-books on any given day has jumped dramatically since 2010," noted Pew report authors Lee Rainie, Kathryn Zickuhr, Kristen Purcell, Mary Madden and Joanna Brenner.

The shift toward e-book reading on a typical day is being driven by those who are college educated, those living in higher-income households, and those ages 30-49.

A Matter of Timing

Still, Pew report author Rainie told us that age was not as significant a factor as one might expect at first blush when it comes to those who are buying and reading e-books vs. the respondents who are limiting their purchases to printed books.

"Age differences did show up a bit, though they weren't as dramatically stark as 'older readers like print, younger readers like e-books,' " Rainie said in an e-mail Thursday.

"Younger readers were somewhat more inclined to e-books and older readers were somewhat more inclined to printed books, but the breakdowns were not very large," Rainie said.

The most avid users of today's e-reading technologies are those who read more frequently and tend to buy rather than borrow books and other digital content. Furthermore, 88 percent of the respondents who said they read e-books during the past year also continue to read books in print form.

"As a rule, dual-platform readers preferred e-books when they wanted to get a book quickly, when they were traveling or commuting, and when they were looking for a wide selection," the Pew study's authors wrote.

"Print was strongly preferred over e-books when it came to reading to children and sharing books with others, the report's authors said.

A Content Consumption Driver

According to Pew's new study, U.S.-based digital device owners read content more often than consumers of books and other written materials available in a traditional print format.

"On any given day 56 percent of those who own e-book reading devices are reading a book, compared with 45 percent of the general book-reading public," the authors of Pew's new study reported.

"Some 63 percent of the e-book device owners who are reading on any given day are reading a printed book, 42 percent are reading an e-book; and 4 percent are listening to an audio book," the report's authors added.

What's more, 41 percent of tablet owners as well as 35 percent of e-reading device owners said the amount of content they typically read has continued to rise ever since the technology first became available to them.

"The longer people have owned an e-book reader or tablet, the more likely they are to say they are reading more," the report's authors said. "Forty-one percent of those who have owned either device for more than a year say they are reading more, versus 35 percent of those who have owned either device for less than six months."

Tell Us What You Think
Comment:

Name:



 Digital Life
1. Cortana Fills Windows Phone Gap
2. Galaxy S5 Phone: Less Can Be More
3. Beware: Facebook Shares Your Locale
4. Easter Egg! Microsoft's Clippy Is Back
5. Poll: A Mix of Feelings on Future Tech




 Most Popular Articles
1. BlackBerry Drops T-Mobile After Nasty Spat
2. Cisco, IBM Launch Internet of Things Consortium
3. Salesforce CRM Gets Industry Specific for Internet of Customers
4. Intel Bets on Cloudera for Big Data Analytics
5. SAP HANA Data Warehouse App Gets Faster Analytics




 Random Bytes
Dropbox Rolls Out Business Service Ups and Downs with Google Glass
Drop in Global PC Shipments Slows Data Compilers Peg Consumers

Have an informed opinion on this story?
Send a Letter to the Editor.
We want to know what you think.
Send us your Feedback.

 Related Topics  Latest News & Special Reports

  Galaxy S5 Phone: Less Can Be More
  Heartbleed Exploit Could Cost Millions
  Poll: A Mix of Feelings on Future Tech
  Google, Rockstar Suit Stays in Calif.
  Michaels: Nearly 3M Cards Breached

 Technology Marketplace
Business Intelligence
Get real-time, cloud-based information services with Neustar.
 
Cloud Computing
Next Generation Data Center Is Here! Vblock™ Systems from VCE
 
Contact Centers
HP delivers the future of the contact center with HP Qfiniti 10.
 
Data Storage
Next Generation Data Center Is Here! Vblock™ Systems from VCE
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Enterprise Hardware
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Hardware
Protect your network with APC Smart-UPS battery backup
 
Network Security
Protect your network with APC Smart-UPS battery backup
 

Network Security Spotlight
Heartbleed Could Cost Millions, Could Have Been Prevented
Early estimates of Heartbleed’s cost to enterprises are running in the millions. The reason: revoking all the SSL certificates the bug exposed will come at a very hefty price. Some say it all could have been avoided.
 
Michaels Says Nearly 3M Credit, Debit Cards Breached
Arts and crafts retail giant Michaels Stores has confirmed that a data breach at its POS terminals from May 2013 to Jan. 2014 may have exposed nearly 3 million customer credit and debit cards.
 
Google's Street View Software Unravels CAPTCHAs
The latest software Google uses for its Street View cars to read street numbers in images for Google Maps works so well that it also solves CAPTCHAs, those puzzles designed to defeat bots.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
The innovative headpiece may find its niche in markets where hands-free access to data can be a big advantage. Glass experiments for doctors are already under way, with some promising results.
 

Mobile Technology Spotlight
Review: Siri-Like Cortana Fills Windows Phone Gap
With the new Cortana virtual assistant, Windows catches up with Apple's iOS and Google's Android in a major way, taking some of the best parts of Apple's and Google's virtual assistants, with new tools too.
 
With Galaxy S5, Samsung Proves Less Can Be More
Samsung has produced the most formidable rival yet to the iPhone 5s: the Galaxy S5. The device is the fifth edition of the company's successful line of Galaxy S smartphones, and shows less can be more.
 
Facebook Rolls Out Potentially Intrusive Location-Sharing
Looking for friends? Facebook users in the U.S. will soon be able to see which of their friends are nearby, using a smartphone's GPS. Could be a cool feature in some cases, or way too much information.
 

Navigation
CIO Today
Home/Top News | Enterprise Software | Enterprise Hardware | Big Data | Network Security | Cloud Computing | CRM Systems
Data Storage | Operating Systems | Communications | CIO Issues | Mobile Tech | Chips & Processors | World Wide Web
Business Briefing | After Hours | Press Releases
Also visit these Enterprise Technology Sites
Top Tech News | CIO Today | Mobile Tech Today | Data Storage Today

Services:
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About CIO Today Network | How To Contact Us | Article Reprints | Services for PR Pros (In partnership with NewsFactor) | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 CIO Today. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.