"Cash is king" is an axiom business owners try to live by. But many companies struggle to maintain a healthy cash flow and create a buffer for an event like a storm that keeps customers home.
Americans stepped up their auto buying and online shopping in December, reflecting a boost in confidence after the election and a solid increase in pay. Still, there are signs of consumer caution.
As a new company that claims to be as much an automaker as a tech company, it's not just a matter of if Faraday Future can build a car, it's also a question of the company's software development ability.
In order to succeed in the unique B2B space, marketers need to go back to the drawing board; looking into the fundamental goals of content marketing: engaging, retaining and converting.
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