Although numerous tools exist to track customer behavior online, options for tracking and analyzing behavior in the "real world" at brick-and-mortar stores have been more limited. SAP is aiming to change that.
Having already brought its Sales Cloud and Service Cloud offerings to its Lightning platform, CRM giant Salesforce is now doing the same with the final piece of the puzzle: Marketing Cloud Lightning.
The latest update to SugarCRM's CRM platform adds new capabilities aimed at providing sales and marketing professionals with "more timely and relevant" information about their customers.
It can seem like customer service representatives are trained to do nothing but apologize and defuse the feelings of angry customers. But does the problem ever truly get resolved?
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