Shortly after Facebook took the wraps off its new bot-enabled Messenger platform, Salesforce announced it will be integrating its own CRM tools with Messenger to help firms better manage customer interactions.
A new customer analytics tool from Accenture, Avanade and Microsoft aims to help banks, insurance firms and other businesses in the finance sector deliver more personalized, profitable and digital services.
As the physical and digital worlds continue to converge, marketers are evolving into customer experience designers who must work across all channels and devices, a Salesforce report finds.
Optevia, a U.K. company that specializes in Microsoft Dynamics CRM services for public sector customers, is now part of IBM. Big Blue has acquired the privately owned firm for an undisclosed sum.
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