|Watson Boosts Customer Engagement
The victory of IBM's Watson supercomputer on Jeopardy! demonstrated that computers could quickly process a vast amount of natural language content. Not surprisingly, businesses are taking notice.
|Comcast Customer Service Makeover
With its $45 billion proposal to acquire Time Warner awaiting federal approval, Comcast CEO Brian Roberts vowed to bring Uber-like quality to the company's much-maligned customer service.
|High Cost of Great Customer Service
The basics of good customer service, like courtesy and attentiveness, may be free. But great service? That's expensive. Can you truly offer great service and earn a respectable profit?
|Customers Need Marketing's Attention
Is it Marketing 101 or perhaps the greatest sales advice ever? Gartner's research director Todd Berkowitz addresses the importance of not just selling to current customers, but marketing to them, as well.