|Twitter Acquires Data Analyzer Gnip
With data analytics being an intrinsic part of digital advertising, Twitter is moving to beef up its capability. The micro-blogging service has announced it agreed to buy data service Gnip.
|Silverpop: IBM Marketing Gets Personal
IBM has acquired Silverpop, a privately held company based in Atlanta which gives marketers cloud-based tools that automate personalized customer engagements in scalable environments.
|Teradata Intros QueryGrid Analytics
Data warehousing company Teradata has unveiled QueryGrid, a new solution aimed at providing self-service access to analytic results across a variety of systems from a single query.
|Tool Analyzes Tweets for Companies
Major hotel chains, credit card companies -- even the federal government -- are using a company called LinguaSys to analyze Tweets and other online content, determining if customers are happy.