Business Intelligence
Facebook Offers Cross-Device Analytics

Facebook Offers Cross-Device Analytics
New capabilities for cross-platform activity reporting on Facebook will enable marketers to better understand how online ads viewed on one device might lead to purchases made on another device.
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Splunk Cuts Prices, Vows 100% Uptime
Cloud analytics service Splunk, which provides big-data solutions for "operational intelligence," has announced a 33 percent price cut and a new 100 percent uptime guarantee.
Brain Waves: the New Focus Group?
A new study finds that listening to the average brain-wave activity of a small group of subjects produces a more accurate prediction of a large population's likely embrace of something than a focus group.
IBM Beefs Up Identity Intelligence
Big Blue is betting big on identity intelligence. IBM just acquired a private firm with security software to govern user access to apps and data across cloud and on-premise environments.
Many Sites Are Studying Consumers
Think you're in control? Think again. Facebook and OKCupid admitted they manipulated user experiences. But they're not the only ones studying unsuspecting customers. Retailers do much the same.
Chief Customer Officers' Clout Grows
Especially in the tech sector.
Watson's First Consumer-Facing Gig
Helps military adjust to civilian life.
HP Drops $50M on Hortonworks
Targeting enterprise big data needs.
Esri, SAP Team on Data Mapping
Visualization of business intelligence.
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