CIO Today

CIO Today Network Sites:   Top Tech News  |   CIO Today   |   Mobile Tech Today   |   Data Storage Today
Daily Briefing for Technology's Top Decision-Makers
Vblock™ Systems:
Advanced converged infrastructure
increases productivity & lowers costs.

www.vce.com
Wednesday, April 23rd 
The future of tape is here.
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Trending Topics:   Security Heartbleed Big Data Cloud Computing Windows XP Data Centers OS X Mavericks
Home
Enterprise Software
Enterprise Hardware
Big Data
Network Security
Cloud Computing
CRM Systems
Data Storage
Operating Systems
Communications
CIO Issues
Mobile Tech
Chips & Processors
World Wide Web
Business Briefing
After Hours
Press Releases
 
Free Newsletters
Top CIO News
 
Mobile Tech Today
 

CRM Systems

Salesforce Sees End to Legacy Portals with Its Communities

Salesforce Sees End to Legacy Portals with Its Communities
May 9, 2013 9:37AM

Bookmark and Share
Analyst Vanessa Thompson explains that the Salesforce Communities module builds on Salesforce.com's strong base of cloud services for sales, marketing and service, enabling ongoing conversations with customers and partners. Powered by Salesforce Chatter, the Communities module aims to put social and mobile at the core of every community.

Your Next Generation Data Center Is Here! Vblock™ Systems: the world's most advanced converged infrastructure are built on the Cisco Unified Computing System with Intel® Xeon® processors. Vblock™ Systems deliver extraordinary time to market, ROI and TCO, and flexibility to meet your continually changing demands with 5X faster deployment, 96% less downtime, and 1/2 the cost. Click here to learn more.

With its just announced Salesforce Communities module, which allows companies to create social communities with business data and processes embedded at the core, Salesforce.com sees an end to the era of legacy portal software.

Using the new services, enterprises will be able to create communities for any customer experience, from mobile banking apps to video games to cars. The U.S. Food and Drug Administration, General Electric, Pernod Ricard and the World Economic Forum are among the early adopters of the new technology.

"Today marks the end of the legacy portal software era," said Alex Dayon, president of applications and platform at Salesforce.com. "The next generation of enterprise apps are social with business data embedded at the core and accessible from any device. With Salesforce Communities, customer companies can connect with customers, partners and employees in entirely new ways and from anywhere."

Connecting in New Ways

With the popularity of crowd sourcing in social communities such as Yelp, the level of engagement on social networks like Facebook, and the increase in mobile and other connected devices, a new generation of customers and partners have new expectations for how they want to engage with a company, Salesforce said.

But until now, companies have not had access to that kind of collaborative, engaging experience in their business. Businesses have had to choose between legacy portals, which are strictly transactional, and social point solutions that are conversational, but disconnected from the business. Salesforce Communities aims to bridge the gap.

Powered by Salesforce Chatter, the Communities module aims to put social and mobile at the core of every community. Communities is built on the Salesforce.com platform, which makes it extensible and able to embed into any customer experience.

"Over time, communities will evolve with processes associated to the community becoming embedded in core business workflow processes," said Vanessa Thompson, research manager of enterprise collaboration and social solutions at IDC. "Salesforce Communities is able to build on the strong base of Sales Cloud, Service Cloud and Marketing Cloud to extend specific workflow and enable an ongoing conversation with customers, partners and suppliers."

A Competitive Market

Salesforce said companies that use Communities can increase sales efficiency among partners and distributors, deliver better customer service, bring brands and agencies together around in-the-moment ad campaigns, and create a community for any need that arises.

We asked Brad Shimmin, a principal analyst at Current Analysis, for his feedback on Communities. He told us traditional portal vendors in the B2C space have been slow to adopt modern collaborative concepts, including those inherent in consumer social networking sites.

"For Salesforce to focus more squarely on B2C communities using the technology from Chatter gives them a good disruptive entrance into a mature and stable market," Shimmin said. "It's going to take Salesforce some time to come up to speed. Even some of the non-traditional B2C collaborative vendors like Jive Software have made an investment in social analytics that are internal and external facing.

"Salesforce is going to have to compete against the old guard as well as the young guns. The ability to apply business intelligence to real-time vast amounts of data that's gathered from these consumer engagement solutions, whoever can capitalize on that the best is going to win."

Salesforce Communities is scheduled to be generally available by the summer. Pricing for Salesforce Communities will start at $500 per month.

Tell Us What You Think
Comment:

Name:



 CRM Systems
1. Salesforce To Dominate S.F. Skyline
2. Salesforce Gets Industry Specific
3. Gartner: IT Spending Rising this Year
4. Watson Boosts Customer Engagement
5. Data Center Plug-In Monitors Security




 Most Popular Articles
1. BlackBerry Drops T-Mobile After Nasty Spat
2. Cisco, IBM Launch Internet of Things Consortium
3. Salesforce CRM Gets Industry Specific for Internet of Customers
4. Intel Bets on Cloudera for Big Data Analytics
5. SAP HANA Data Warehouse App Gets Faster Analytics


Have an informed opinion on this story?
Send a Letter to the Editor.
We want to know what you think.
Send us your Feedback.

 Related Topics  Latest News & Special Reports

  Google Maps, Now with Time Travel
  Lessons from Verizon's Threat Report
  NYPD Twitter Campaign Backfires
  Net Gets Faster, But Easier to Attack
  OnePlus One Boasts Android Weapon

 Technology Marketplace
Business Intelligence
Get real-time, cloud-based information services with Neustar.
 
Cloud Computing
Next Generation Data Center Is Here! Vblock™ Systems from VCE
 
Contact Centers
HP delivers the future of the contact center with HP Qfiniti 10.
 
Data Storage
Next Generation Data Center Is Here! Vblock™ Systems from VCE
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Enterprise Hardware
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Hardware
Protect your network with APC Smart-UPS battery backup
 
Network Security
Protect your network with APC Smart-UPS battery backup
 

Network Security Spotlight
What Verizon's Data Breach Report Can Teach Enterprises
It’s probably not a jaw-dropper, but cyberespionage is officially on the rise. And the use of stolen or misused credentials is still the leading way the bad guys gain access to corporate information.
 
Top Cyberthreats Exposed by Verizon Report
Beyond Heartbleed, there are cyberthreats vying to take down enterprise networks, corrupt smartphones, and wreak havoc on businesses. Verizon is exposing these threats in a new report.
 
Where Do Web Sites Stand, Post-Heartbleed?
A security firm says the vast majority of Web sites have patched themselves to protect against the Heartbleed bug, but now there are questions raised on the reliability of open-source programs.
 
Navigation
CIO Today
Home/Top News | Enterprise Software | Enterprise Hardware | Big Data | Network Security | Cloud Computing | CRM Systems
Data Storage | Operating Systems | Communications | CIO Issues | Mobile Tech | Chips & Processors | World Wide Web
Business Briefing | After Hours | Press Releases
Also visit these Enterprise Technology Sites
Top Tech News | CIO Today | Mobile Tech Today | Data Storage Today

Services:
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About CIO Today Network | How To Contact Us | Article Reprints | Services for PR Pros (In partnership with NewsFactor) | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 CIO Today. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.