CIO Today

CIO Today Network Sites:   Top Tech News  |   CIO Today   |   Mobile Tech Today   |   Data Storage Today
Daily Briefing for Technology's Top Decision-Makers
APC Free White Paper
Optimize your network investment &
Enter to win a Samsung Galaxy Note

www.apc.com
Wednesday, April 23rd 
The future of tape is here.
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Trending Topics:   Security Heartbleed Big Data Cloud Computing Windows XP Data Centers OS X Mavericks
Home
Enterprise Software
Enterprise Hardware
Big Data
Network Security
Cloud Computing
CRM Systems
Data Storage
Operating Systems
Communications
CIO Issues
Mobile Tech
Chips & Processors
World Wide Web
Business Briefing
After Hours
Press Releases
 
Free Newsletters
Top CIO News
 
Mobile Tech Today
 

Mobile Tech

For Many, Smartphones Are Their BFFs, IDC Study Finds

For Many, Smartphones Are Their BFFs, IDC Study Finds
March 28, 2013 2:38PM

Bookmark and Share
For most users, the smartphone spends more time with its users than any family member or friend, according to the IDC study. Sixty-three percent of smartphone owners have their phone with them for all but one hour in the awake part of a day, while nearly 80 percent have it for all but two hours. About half of everyone in the U.S. has a smartphone.

Your Next Generation Data Center Is Here! Vblock™ Systems: the world's most advanced converged infrastructure are built on the Cisco Unified Computing System with Intel® Xeon® processors. Vblock™ Systems deliver extraordinary time to market, ROI and TCO, and flexibility to meet your continually changing demands with 5X faster deployment, 96% less downtime, and 1/2 the cost. Click here to learn more.

Is your best relationship with your smartphone? A new IDC report, sponsored by Facebook, suggests it might be.

The key finding of the study, "Always Connected -- How Smartphones and Social Keep Us Engaged," is that "mobile + social = connectedness." The sense of being always connected is the key driver, according to IDC, and it spans any divisions between demographics, brands, services or applications. And, the report points out, the key thing to remember is that, although they are called phones, these devices are actually pocketable, personal computers.

For most users, the smartphone spends more time with its users than any family member or friend. Sixty-three percent of smartphone owners have their phone with them for all but one hour in the awake part of a day, while nearly 80 percent have it for all but two hours. About half of everyone in the U.S. has a smartphone, slightly more than 180 million people this year. By 2017, that's expected to reach more than 220 million users.

'Increased Social Connectedness'

Four out of five smartphone owners tend to connect via their smartphone within 15 minutes of awakening in the morning. In fact, 62 percent reach for it as soon as they wake up, including 44 percent who use it as an alarm clock. Those numbers are even higher for 18- to 24-year-olds. "Rather than feeling overwhelmed by it," the report said, "we enjoy and value this increased social connectedness."

The smartphone is embedded in activities through the day. Nearly half of respondents use it during errands, while shopping, while making dinner or even at the gym. Social apps that have built-in calls-to-action, like posting status updates and check-ins, are driving use at social events. As with daily activities, the smartphone is heavily used for social communication, most notably for Facebook, during such social activities as going to a meeting or a class, going out to eat or for drinks, attending a live event or going to the movies.

Then There's Voice

The study, conducted over a week with more than 7,000 users aged 18 to 44, said that the most-used apps were, in order: e-mail, used by 78 percent, Web browsing (73 percent), Facebook (70 percent), maps/directions (64 percent) and games (60 percent). Others, ranging from slightly more than 50 percent to 37 percent, were sharing/posting photos, general search, local search, reading news and sports, and watching TV/video.

The key indicator in how much the phone's role has changed is that one of the least used applications is making a voice call. Only 16 percent of the time spent communicating is via voice, while 84 percent involves text messaging, e-mail or social networks.

But voice isn't completely left out in terms of helping people feel connected. Forty-nine percent of respondents feel connected when using texting or messaging, 43 percent when talking on the phone, and 40 percent when messaging on Facebook.

Tell Us What You Think
Comment:

Name:



 Mobile Tech
1. Samsung: $2.2B Too Much for Apple
2. Review: Windows Phone Advances
3. Microsoft-Nokia Deal Closes this Week
4. Samsung Data Center Catches Fire
5. Project Ara Phone Version Ahead


Have an informed opinion on this story?
Send a Letter to the Editor.
We want to know what you think.
Send us your Feedback.

 Related Topics  Latest News & Special Reports

  Hortonworks, Concurrent To Partner
  Microsoft, BMC Targeting VMware
  AT&T in $500M Net Video Partnership
  Verizon Report Exposes Cyberthreats
  Samsung: $2.2B Too Much for Apple

 Technology Marketplace
Business Intelligence
Get real-time, cloud-based information services with Neustar.
 
Cloud Computing
Next Generation Data Center Is Here! Vblock™ Systems from VCE
 
Contact Centers
HP delivers the future of the contact center with HP Qfiniti 10.
 
Data Storage
Next Generation Data Center Is Here! Vblock™ Systems from VCE
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Enterprise Hardware
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Hardware
Protect your network with APC Smart-UPS battery backup
 
Network Security
Protect your network with APC Smart-UPS battery backup
 

Network Security Spotlight
Verizon Data Breach Report Exposes Top Threats
Beyond Heartbleed, there are cyberthreats vying to take down enterprise networks, corrupt smartphones, and wreak havoc on businesses. Verizon is exposing these threats in a new report.
 
Where Do Web Sites Stand, Post-Heartbleed?
A security firm says the vast majority of Web sites have patched themselves to protect against the Heartbleed bug, but now there are questions raised on the reliability of open-source programs.
 
White House Updating Online Privacy Policy
A new Obama administration privacy policy explains how the government will gather the user data of online visitors to WhiteHouse.gov, mobile apps and social media sites, saying much is in the public domain.
 
Navigation
CIO Today
Home/Top News | Enterprise Software | Enterprise Hardware | Big Data | Network Security | Cloud Computing | CRM Systems
Data Storage | Operating Systems | Communications | CIO Issues | Mobile Tech | Chips & Processors | World Wide Web
Business Briefing | After Hours | Press Releases
Also visit these Enterprise Technology Sites
Top Tech News | CIO Today | Mobile Tech Today | Data Storage Today

Services:
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About CIO Today Network | How To Contact Us | Article Reprints | Services for PR Pros (In partnership with NewsFactor) | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 CIO Today. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.