CIO Today

CIO Today Network Sites:   Top Tech News  |   CIO Today   |   Mobile Tech Today   |   Data Storage Today
Daily Briefing for Technology's Top Decision-Makers
Vblock™ Systems:
Advanced converged infrastructure
increases productivity & lowers costs.

www.vce.com
Friday, April 18th 
24/7/365 Network Uptime!
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Trending Topics:   Security Heartbleed Big Data Cloud Computing Windows XP Data Centers OS X Mavericks
Home
Enterprise Software
Enterprise Hardware
Big Data
Network Security
Cloud Computing
CRM Systems
Data Storage
Operating Systems
Communications
CIO Issues
Mobile Tech
Chips & Processors
World Wide Web
Business Briefing
After Hours
Press Releases
 
Free Newsletters
Top CIO News
 
Mobile Tech Today
 

World Wide Web

New FTC Rules To Protect Kids a Mixed Bag for App Developers

New FTC Rules To Protect Kids a Mixed Bag for App Developers
December 20, 2012 1:52PM

Bookmark and Share
"Our research shows that more parents are concerned about how much information advertisers can learn about their children than are worried about their kids meeting strangers online," said Lee Rainey of Pew Research. "The younger the child, the more anxious parents are....It's pretty clear the FTC was responding to these heightened sensitivities."

Your Next Generation Data Center Is Here! Vblock™ Systems: the world's most advanced converged infrastructure are built on the Cisco Unified Computing System with Intel® Xeon® processors. Vblock™ Systems deliver extraordinary time to market, ROI and TCO, and flexibility to meet your continually changing demands with 5X faster deployment, 96% less downtime, and 1/2 the cost. Click here to learn more.

The Federal Trade Commission's new privacy rules for online applications, intended to make it tougher to collect information about children in order to target them with ads, are a mixed bag for app developers.

On the bright side, the government watchdog agency heeded feedback from the industry that strengthening parental consent procedures would be cumbersome while not actually preventing many minors from circumventing verification.

On the downside, from their point of view, developers must now work harder to prevent ad targeting of minors, a responsibility some say should lie with mobile ad networks that access the apps.

'Grinches'

"The new rules provide some holiday presents for online companies, but there are some grinches that could be created," said Jules Polonetsky, founder and co-director of the Future of Privacy Forum, a think tank that advocates for the interests of technology companies in public policy discussions.

"We support the commission's efforts to make sure kids aren't behaviorally advertised to, but we do think that for lots and lots of companies there are going to be additional legal fees and compliance obligations."

After a nearly two-year study and public comment period intended to beef up the Children's Online Privacy Protection Act, the FTC on Wednesday announced that it had modified what counted as "personal information" that apps could not collect without parents' permission to include geolocation information, photographs, and videos.

It also offered companies "a streamlined, voluntary and transparent approval process for new ways of getting parental consent" and closed a loophole that allowed "kid-directed apps and Web sites to permit third parties to collect personal information from children through plug-ins without parental notice and consent."

In some cases, third-party information collectors will also have to comply with COPPA

The FTC will also work to beef up data security by requiring "reasonable steps to release children's personal information only to companies that are capable of keeping it secure and confidential."

Lee Rainey, director of the Pew Research Center's Internet and American Life Project, said he expected parents to embrace these new guidelines.

Parents Are Worried

"Our research shows that more parents are concerned about how much information advertisers can learn about their children than are worried about their kids meeting strangers online," Rainey told us. "The younger the child, the more anxious parents are. And their anxieties have increased in the age of apps. It's pretty clear the FTC was responding to these heightened sensitivities, especially as they apply to new data collection channels."

Polonetsky said the FTC had previously expressed interest in increasing the ways children prove that they have their parents' consent to use an app. Many require only a second e-mail address to be included in the sign-up process. One proposal would have required a credit card number be placed on file, which would be an onerous process for developers.

"The final rule, due to an outcry from many companies, was to restore [the status quo]," he said.

Tell Us What You Think
Comment:

Name:

ahaterjk:

Posted: 2013-01-30 @ 6:08am PT
I did not see the actual rules in the article therefore this is not a very sufficient article for the quesiton I asked. It still popped up on google though. For a different type of question this would be good though.



 World Wide Web
1. Google Street View Unravels CAPTCHAs
2. Yahoo COO Gets $58M Parting Gift
3. Teen Arrested for Heartbleed Hack
4. Malware Targets Facebook Users
5. Mt. Gox Is Headed for Liquidation




 Most Popular Articles
1. BlackBerry Drops T-Mobile After Nasty Spat
2. Cisco, IBM Launch Internet of Things Consortium
3. Salesforce CRM Gets Industry Specific for Internet of Customers
4. IBM Applies Big Data Analytics To Fight Against Fraud
5. Intel Bets on Cloudera for Big Data Analytics


Have an informed opinion on this story?
Send a Letter to the Editor.
We want to know what you think.
Send us your Feedback.

 Related Topics  Latest News & Special Reports

  Google Street View Unravels CAPTCHAs
  Yahoo COO Gets $58M Parting Gift
  Teen Arrested for Heartbleed Hack
  Android Gets Chrome Remote Desktop
  Malware Targets Facebook Users

 Technology Marketplace

Business Intelligence
Get real-time, cloud-based information services with Neustar.
 
Cloud Computing
BMC's I.T. solutions unleash the power of your business
Next Generation Data Center Is Here! Vblock™ Systems from VCE
 
Contact Centers
HP delivers the future of the contact center with HP Qfiniti 10.
 
Data Storage
Next Generation Data Center Is Here! Vblock™ Systems from VCE
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Enterprise Hardware
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Enterprise I.T.
BMC's I.T. solutions unleash the power of your business
 
Hardware
Protect your network with APC Smart-UPS battery backup
 
Network Security
Protect your network with APC Smart-UPS battery backup
 

Network Security Spotlight
Google's Street View Software Unravels CAPTCHAs
The latest software Google uses for its Street View cars to read street numbers in images for Google Maps works so well that it also solves CAPTCHAs, those puzzles designed to defeat bots.
 
Canadian Teen Arrested for Heartbleed Hack
One week after the OpenSSL Heartbleed vulnerability was unveiled, Canadian authorities have made the first arrest -- a London, Ontario teenager -- connected to exploiting the security hole.
 
IBM Offers Security, Disaster Recovery as SoftLayer Service
New disaster recovery and security services for SoftLayer clients are being added by IBM. Big Blue said the new capabilities will speed cloud adoption by alleviating concern over business continuity.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
Google Glass may find its first markets in verticals in which hands-free access to data is a boon. Medicine is among the most prominent of those, as seen in a number of Glass experiments under way.
 

Mobile Technology Spotlight
Google Releases Chrome Remote Desktop App for Android
You're out on a sales call, and use your Android mobile device to grab a file you have back at the office on your desktop. That's a bit easier now with Google's Chrome Remote Desktop app for Android.
 
Amazon 3D Smartphone Pics Leaked
E-commerce giant Amazon is reportedly set to launch a smartphone after years of development. Photos of the phone, which may feature a unique 3D interface, were leaked by tech pub BGR.
 
Zebra Tech Buys Motorola Enterprise for $3.45B
Weeks after Lenovo bought Motorola Mobility’s assets from Google for $2.91 billion, Zebra Technologies is throwing down $3.45 billion for Motorola’s Enterprise business in an all-cash deal.
 

Navigation
CIO Today
Home/Top News | Enterprise Software | Enterprise Hardware | Big Data | Network Security | Cloud Computing | CRM Systems
Data Storage | Operating Systems | Communications | CIO Issues | Mobile Tech | Chips & Processors | World Wide Web
Business Briefing | After Hours | Press Releases
Also visit these Enterprise Technology Sites
Top Tech News | CIO Today | Mobile Tech Today | Data Storage Today

Services:
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About CIO Today Network | How To Contact Us | Article Reprints | Services for PR Pros (In partnership with NewsFactor) | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 CIO Today. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.