CIO Today

CIO Today Network Sites:   Top Tech News  |   CIO Today   |   Mobile Tech Today   |   Data Storage Today
Daily Briefing for Technology's Top Decision-Makers
Vblock™ Systems:
Advanced converged infrastructure
increases productivity & lowers costs.

www.vce.com
Wednesday, April 23rd 
24/7/365 Network Uptime!
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Trending Topics:   Security Heartbleed Big Data Cloud Computing Windows XP Data Centers OS X Mavericks
Home
Enterprise Software
Enterprise Hardware
Big Data
Network Security
Cloud Computing
CRM Systems
Data Storage
Operating Systems
Communications
CIO Issues
Mobile Tech
Chips & Processors
World Wide Web
Business Briefing
After Hours
Press Releases
 
Free Newsletters
Top CIO News
 
Mobile Tech Today
 

Mobile Tech

After iPhone 5 Launch, It's All About the Apps

After iPhone 5 Launch, It
September 11, 2012 2:44PM

Bookmark and Share
"Increasingly it's being less about the hardware and more about what you can do with it, and that's apps. So that's probably one of Apple's strongest advantages going into this next cycle," said analyst Rob Enderle of Apple's iPhone 5. "Not only do they have a strong set of apps, the App Store is the best curated and it's the most profitable."

BMC is redefining the relationship between I.T. and business. Now I.T. can provide easy access to business services, support and applications -- anywhere, anytime, and from any device. Meaning a more efficient business and an even more innovative I.T. Learn more here.

Once again, the whole mobile technology world is seemingly speculating about Apple. From supposedly leaked Apple Mini photos to what we can expect from the iPhone 5 to Apple Radio and beyond, the speculation soon will be over. Apple is holding its big event Wednesday.

Beyond the hardware, though, there's plenty of focus on apps. Indeed, mobile-app marketing firm Fiksu said the iPhone 5 launch marks the beginning of a valuable opportunity for mobile app brands as millions of new device owners will start downloading.

"As we saw during last October's iPhone 4S introduction, the launch of a major device causes app downloads to peak and the costs to acquire loyal, repeat users to drop," said Micah Adler, CEO of Fiksu. "Brands can expect this marketing opportunity to start with tomorrow's launch event, pick up steam as the iPhone 5 hits the shelves mid-month, and extend throughout the rest of September and well into the fall. In fact, we're calling this 'Christmas in September' for mobile marketers."

Apps by the Numbers

Free apps will account for 89 percent of total downloads in 2012, according to Gartner. Worldwide mobile app store downloads will surpass 45.6 billion in 2012, with free downloads accounting for 40.1 billion, and paid-for downloads totaling 5 billion.

"In terms of the apps that consumers are buying, 90 percent of the paid-for downloads cost less than $3 each," said Sandy Shen, research director at Gartner. "Similar to free apps, lower-priced apps will drive the majority of downloads. Apps between 99 cents and $2.99 will account for 87.5 percent of paid-for downloads in 2012, and 96 percent by 2016."

Gartner expects Apple's iTunes App Store to have more than 21 billion downloads in 2012, which is an increase of 74 percent over 2011 and indicates continued strong demand for mobile-app content.

"Apple's market share is the largest, considering its App Store accounts for 25 percent of available apps in all stores," said Brian Blau, research director at Gartner. "The number of apps available is driven by an increasing number of stores in the market today that include platform owners, device vendors, communication service providers and others who want to offer core mobile-app services.

"These stores will see their combined share of total downloads increase, but demand for apps overall will still be dominated by Apple, Google and Microsoft."

Apple's Advantage

As the world waits for the big Apple news, Google isn't wasting any time touting a new YouTube app. Apple isn't supporting a native YouTube app on the next iPhone, so YouTube has worked up its own app for the iPhone and iPod touch.

Rob Enderle, principle analyst at the Enderle Group, told us for smartphones in Apple's class, it's all about the apps. And right now Apple has the best catalog of apps, which will help the brand as it continues to battle for market share.

"Increasingly it's being less about the hardware and more about what you can do with it, and that's apps. So that's probably one of Apple's strongest advantages going into this next cycle," Enderle said. "Not only do they have a strong set of apps, the App Store is the best curated and it's the most profitable. Those are three advantages that are going to be hard for anybody to beat."

Tell Us What You Think
Comment:

Name:



 Mobile Tech
1. Samsung: $2.2B Too Much for Apple
2. Review: Windows Phone Advances
3. Microsoft-Nokia Deal Closes this Week
4. Samsung Data Center Catches Fire
5. Project Ara Phone Version Ahead




 Most Popular Articles
1. BlackBerry Drops T-Mobile After Nasty Spat
2. Cisco, IBM Launch Internet of Things Consortium
3. Salesforce CRM Gets Industry Specific for Internet of Customers
4. Intel Bets on Cloudera for Big Data Analytics
5. SAP HANA Data Warehouse App Gets Faster Analytics

Have an informed opinion on this story?
Send a Letter to the Editor.
We want to know what you think.
Send us your Feedback.

 Related Topics  Latest News & Special Reports

  Hortonworks, Concurrent To Partner
  Microsoft, BMC Targeting VMware
  AT&T in $500M Net Video Partnership
  Verizon Report Exposes Cyberthreats
  Samsung: $2.2B Too Much for Apple

 Technology Marketplace
Business Intelligence
Get real-time, cloud-based information services with Neustar.
 
Cloud Computing
Next Generation Data Center Is Here! Vblock™ Systems from VCE
 
Contact Centers
HP delivers the future of the contact center with HP Qfiniti 10.
 
Data Storage
Next Generation Data Center Is Here! Vblock™ Systems from VCE
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Enterprise Hardware
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Hardware
Protect your network with APC Smart-UPS battery backup
 
Network Security
Protect your network with APC Smart-UPS battery backup
 

Network Security Spotlight
Verizon Data Breach Report Exposes Top Threats
Beyond Heartbleed, there are cyberthreats vying to take down enterprise networks, corrupt smartphones, and wreak havoc on businesses. Verizon is exposing these threats in a new report.
 
Where Do Web Sites Stand, Post-Heartbleed?
A security firm says the vast majority of Web sites have patched themselves to protect against the Heartbleed bug, but now there are questions raised on the reliability of open-source programs.
 
White House Updating Online Privacy Policy
A new Obama administration privacy policy explains how the government will gather the user data of online visitors to WhiteHouse.gov, mobile apps and social media sites, saying much is in the public domain.
 
Navigation
CIO Today
Home/Top News | Enterprise Software | Enterprise Hardware | Big Data | Network Security | Cloud Computing | CRM Systems
Data Storage | Operating Systems | Communications | CIO Issues | Mobile Tech | Chips & Processors | World Wide Web
Business Briefing | After Hours | Press Releases
Also visit these Enterprise Technology Sites
Top Tech News | CIO Today | Mobile Tech Today | Data Storage Today

Services:
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About CIO Today Network | How To Contact Us | Article Reprints | Services for PR Pros (In partnership with NewsFactor) | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 CIO Today. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.