Information-Technology-as-a-Service provider EMC Relevant Products/Services announced several moves Tuesday aimed at establishing its presence in the Hybrid Cloud space, including the acquisition of cloud Relevant Products/Services-storage firm TwinStrata. The Hopkinton, Mass-based company described the acquisition as part of its new VMAX3 enterprise Relevant Products/Services storage service.

EMC explained that the new VMAX3 Family replaces its existing VMAX enterprise storage solution with a cloud-based service platform. The new service is intended to decrease total cost of ownership for storage by up to 50%, while increasing performance speeds up to three times.

Buying Access to the Cloud

For those unfamiliar with the term, "hybrid Relevant Products/Services cloud" refers to a cloud computing environment where some computing resources remain in-house, while other computing resources are provided externally, through cloud computing services.

The addition of TwinStrata will enable EMC to provide new embedded cloud access capabilities, the company said in its press release. More specifically, TwinStrata’s advanced cloud tiering technology will give EMC clients the ability to offload infrequently accessed data Relevant Products/Services to reside on public cloud storage systems, rather than on local servers.

The VMAX3 platform will be built using the HYPERMAX OS, a converged storage “hypervisor” and operating system that embeds storage infrastructure Relevant Products/Services services, such as cloud access, data mobility, and data protection Relevant Products/Services, directly on the array. The new VMAX generation will also make use of the Dynamic Virtual Machine architecture, which will enable customers to dynamically allocate processing power for improved performance.

The TwinStrata acquisition isn’t EMC’s first foray into hybrid cloud storage. In 2012, it announced the acquisition of XtremIO, a storage provider headquartered in Israel, with technology based entirely on flash memory. Alongside today’s acquisition announcement, EMC said it would also be making several upgrades to the XtremIO product line as well, with an update called XtremIO 3.0.

Improvements to the latest generation include an expanded product line, software code upgrade to existing arrays, increased inline data compression, and additional configuration options. According to the company, EMC has already surpassed more than $100 million in revenue from the XtremIO all-flash data array product line.

Big Splash in the Data Lake

EMC also announced several updates to its Isilon OneFS platforms. Isilon represents EMC’s effort to provide a “Data Lake” service to customers. Data lakes are designed to be highly scalable Relevant Products/Services data repositories capable of accepting data from a variety of sources. EMC promotes Isilon as the industry’s first enterprise-grade, scalable Data Lake.

The improvements to the Isilon platform include support for the Hadoop Distributed File System (HDFS), Hadoop analytics Relevant Products/Services, and capabilities to handle cloud as well as mobile Relevant Products/Services workloads. In addition, EMC said it will be launching a new Data Lake Hadoop Bundle, which will natively integrate HDFS.

VCE, the Virtual Computing Environment Company formed in 2011 by EMC, Cisco Relevant Products/Services and VMware Relevant Products/Services, also announced that it will also be offering its VBlock Systems with Isilon data lake services.

EMC claims Isilon can handle petabytes of Big Data, making it well-suited for industries and enterprises that process large amounts of data. The new upgrades will enhance scale per cluster, performance, agility and cost-effectiveness, EMC said.

VMAX3 is expected to be deployed in the third quarter of 2014, with additional capabilities rolling out in the fourth quarter. The XtremIO 3.0 line is expected to ship in the third quarter.