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Nimble Offers Social Relationship Manager for Teams
Posted June 24, 2011
Nimble Offers Social Relationship Manager for Teams
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By Jennifer LeClaire. Updated June 24, 2011 11:05AM

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Nimble, a company that leverages traditional CRM Relevant Products/Services and social media with its web-based social CRM platform, is trying to live up to its name with its latest CRM software launch. Nimble just rolled out the team version of its Social Relationship Manager.

As its name suggests, the software offers new functions focused on teams, including team collaboration and sales and marketing. New features aim to allow entire groups, departments and companies to listen and engage, collaborate, work more effectively, and grow the company. Those are big promises from a small software company, but Nimble's chief is confident that the old way of doing business is broken.

"Companies today cannot succeed if they behave like a castle, blocking out their customers and erecting walls between employees. The new business model is about customer-driven relationships, and small-business owners know this," said Jon Ferrara, CEO of Nimble. "The collaborative functionality provides small businesses with the tools to participate in transparent, customer-centric dialogs that channel social conversations into the company, allowing all employees to engage in relationships that lead to business growth."

Many Networks, One View

Practically speaking, Nimble links contacts, calendars and communication to social listening and engagement. More specifically, Nimble unifies Facebook, Twitter, LinkedIn, Gmail, Outlook contacts, calendars and social conversations into a single web application. The idea is to eliminate the need for employees to manage relationships in six different browser tabs and three desktop apps.

These capabilities have been available for individuals in a company, but the team version of Social Relationship Manager takes the capabilities companywide. Nimble hopes to empower groups, departments and even entire companies to practice what it calls "social business."

In the social-business paradigm, as Nimble sees it, every team member can build and nurture trusting relationships, see what is pending, who is doing it, what has been done, who has done it, and all the conversations that occurred around it. Team members can also schedule, delegate and comment on activities.

"We are creating a social-business platform for our community to live in, build upon, and grow their business. We want to be the WordPress of social business by delivering the key needs of our core users without the associated costs and complexities of legacy CRM systems," Ferrara said. With the new iteration, users can extend Nimble via an API and share and sell extensions in an application marketplace.

More Nimble News

Nimble also announced plans in the coming weeks to roll out sales, marketing and customer-service capabilities to complete its social-business offering. New features include the ability to automatically capture leads off a web site into Nimble, put those leads on drip-marketing tracks, and track top prospects with the opportunity manager. A single-user version from Nimble is free and available now, and the software is getting some positive reactions in the marketplace.

"Nimble is absolutely revolutionary! Nimble is what I've dreamed of for a long time but never thought possible," said David Meerman Scott, marketing strategist and best-selling author of Real-Time Marketing & PR. "With Nimble, I can combine my Twitter followers, Facebook friends, and customer database with my calendar and to-do list into one complete Social Relationship Manager to run my business."

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