Hewlett-Packard is hoping its latest all-in-one PC innovations will make its competitors envious. The new HP Envy Rove20 is the company's first mobile Relevant Products/Services all-in-one PC, complete with a built in battery and touch technology.

HP also announced new consumer notebooks, all-in-one PCs and printers that promise consumers more flexibility in how they access and share information. In two words, it's all about mobility and flexibility in a modern world of work.

"Customers are looking for mobility and flexibility in their computing devices to give families new ways to bring generations together," said Ron Coughlin, senior vice president and general manager of Consumer PCs and Consumer Solutions at HP. Coughlin went on to say that HP is evolving to meet customers' needs with its latest offerings.

Inspiring a New Market

The HP Envy Rove20 transforms from an upright to a horizontal machine that works for tabletop entertainment. Multi-touch technology allows multiple users to interact with games, including Electronic Arts' Monopoly, Fingertapps JigsWar Puzzle and Fingertapps Musical Instruments, at the same time.

Users can also view multimedia content on the 20-inch, 1,600x900 IPS LED panel. That translates to wide viewing angles. The device also boasts built-in Beats Audio and a fourth-generation Intel Relevant Products/Services Core processor Relevant Products/Services, Intel HD graphics and 10-point touch. The HP Envy Rove20 will be available in July, with pricing not yet announced.

"HP is going after or trying to inspire a new market for large, touch-enabled systems," Charles King, principal analyst at Pund-IT, told us. "The target markets include family gaming and entertainment, and other group experiences such as business Relevant Products/Services presentations that would profit from a bigger format. HP isn't the first vendor to try this -- Dell launched its XPS18 early this year."

Catering to Mobile Consumers

To that end, HP also announced the Pavilion 20 TouchSmart All-in-One PC and the HP Pavilion 23 TouchSmart All-in-One PC aimed at the value-conscious consumer. The Pavilion 23 TouchSmart features a 23-inch diagonal full HD display with wide viewing angles. Pavilion 20 TouchSmart rolls out in June for $619.99. The Pavilion 23 is $749.99.

Meanwhile, the HP Pavilion 11 TouchSmart Notebook -- the most affordable in the new line at $399 -- offers an 11.6-inch, 10-point capacitive touchscreen. Finally, HP is positioning the Pavilion 14 TouchSmart Sleekbook is the best-value touch-optimized HP Sleekbook at $499. It's powered by AMD A-series processors.

HP also is introducing two new compact printers, the HP Envy 4500 and 5530 e-All-in-Ones with mobility in mind. And through its collaboration with Box, HP will serve up free cloud Relevant Products/Services-based collaboration solution for storing, managing and accessing content.