SYNETY Announces GoldMine CRM Integration for CloudCall Click -- Users of leading CRM solution can now benefit from integrated cloud telephony and call recording functions, to support more efficient customer interaction
SYNETY, the cloud telephony software specialist, has announced the integration of its CloudCall on-demand business telephony application with GoldMine CRM, one of the world's most widely used customer relationship management solutions for small businesses.

GoldMine will offer CloudCall to its users as part of its regular software upgrade programme, making integration easy and completely seamless for organisations.

This integration provides GoldMine users with enhanced employee productivity and efficiencies with on-demand telephony services accessible directly from within GoldMine. These telephony functions include desktop click-to-dial, full integration of detailed call histories, and the ability to embed complete recordings of calls directly into contact records for easy replaying and management.

CloudCall's features can be delivered in addition to GoldMine users' existing telephony arrangements on a per-user, per-month basis with no upfront costs. Companies using CloudCall integrated with their CRM software also benefit from ultra-low costs for outbound calls, which enables significant savings.

"GoldMine helps businesses to enhance their performance through better management of customer and partner relationships, and boosts employee productivity. Integrating SYNETY's cloud telephony functions into our solution drives additional efficiencies, and enriches customer records with detailed records of actual phone transactions while saving on call costs. This helps to further develop conversations with customers," said Paul Petersen, vice president & general manager of GoldMine.

Mark Seemann, CEO of SYNETY, said: "GoldMine is one of the world's leading CRM solutions for small businesses, so making CloudCall available to its 1-million strong user base is a tremendous endorsement of the capabilities and benefits of our solution. The easy integration of CloudCall Click delivers immediate benefits in terms of productivity and more detailed records, enhancing customer service. With our on-demand pricing structure and call costs at wholesale rates, these benefits can be enjoyed by any GoldMine user, irrespective of their business' size."

CloudCall is a fully-featured hosted business communications solution that delivers real cost savings and productivity benefits. CloudCall Click enables software integration that works with customers' existing phone systems, or can be used on its own with the included CloudCall Communicator softphone. It delivers click-to-call and call recording functions integrated into a customer's CRM, sales or business software.

CloudCall Enterprise is a stand-alone, hosted PABX service working over broadband, using either SYNETY VoIP handsets or SYNETY's softphone. It can be provisioned within a few minutes and installed, configured and running in two working days, offering a hassle-free alternative to line rentals and a competitive per-user per-month service charge. Additional built-in functions include advanced reporting and analysis on usage and activity by user so that entire workforces can be monitored easily; integrated IVR / Auto-Receptionist to greet and help route incoming calls efficiently; and call queuing which allows calls during busy periods to be handled more efficiently.