What's at stake with big data
and analytics? Plenty, if you believe a new IDC infographic commissioned by enterprise-software powerhouse SAP to help tell its story, and, the story of the broader industry.
IDC estimates SAP partners globally will earn $220 billion in revenue over the next five years related to its big data and analytics solutions. Yes, that's $220 billion.
"SAP and its partners make a significant impact on the global economy," said Darren Bibby, vice president for IDC Channels and Alliances Research. "SAP does an excellent job delivering great products for partners to work with, as well as effective sales, marketing and training resources. The result is that the SAP ecosystem is well-positioned for the future and customers will benefit from these additional skills and resources."
Massive Growth Opportunities
That's quite an endorsement. So what is driving IDC to its conclusions? The firm reports that its $220 billion figure is in line with a sharp increase in customer demand for skills in advanced analytics and predictive analytics over the next 12 months. IDC also cited a desire to control costs, optimize operations and manage risks as contributing factors.
Specifically, 69 percent of companies are looking for skills in advanced analytics and predictive analytics in the next 12 months. What's more, 63 percent of IT and business executives are not familiar with the phrase "big data" and 68 percent of companies don't have stated business intelligence or business analytics strategies. That demonstrates massive room for growth in the year ahead.
Of course, that $220 billion figure is just SAP's partners. That doesn't take into account the broader big data market and all its players. To be sure, there's plenty of opportunity to go around. According to IDC, from 2013 through 2020, third-party platform growth will drive 90 percent of IT industry growth. To put that into perspective just 22 percent of ICT (information and communication technology) spending today is connected to third-party platform growth.
Top 10 Industries for Big Data
Here's another telling stat: From 2005 to 2020, the digital universe will grow from 130 exabytes to 40,000 exabytes, according to IDC. By improving customers' capabilities to master the massive growth of data to make informed business decisions, the market research firm said SAP will play a major role in optimizing businesses to run better and more sustainably in the future.
So, then, how exactly are SAP partners tapping into this opportunity? Reselling, professional services, hardware and additional intellectual property and solutions developed on top of analytics solutions from SAP and the SAP HANA platform.
IDC's infographic, "Worldwide Ecosystem Analytics & Big Data: Growth Opportunities for SAP Partners," also reveals the top 10 industries for these analytics and big data opportunities: manufacturing, government, communications and media, banking, professional services, retail, healthcare, utilities and insurance.