InsideView inked a strategic alliance with Microsoft that is giving Dynamics CRM
Online more social clout. The partnership brings InsideView’s Social Insights to the cloud
But Microsoft isn’t stopping there in its quest to steal market share from rival Salesforce.com. The company also announced a new set of industry-focused business process templates as part of the new Microsoft Dynamics CRM release.
“CRM today should be an enabler that detects trends, facilitates decisions and suggests actions that lead to successful outcomes and relationships,” said Bob Stutz, corporate vice president of Microsoft Dynamics CRM. “This major new release delivers on this promise of customer centricity by bringing together Microsoft technologies in a way that helps businesses and organizations better engage and nurture their customers.”
Now available online in 42 global markets, the new solution will come to market for on-premise and partner-hosted deployments on Oct. 31. The latest iteration of Dynamics CRM works to promote end-user productivity and demonstrate the so-called “better together” value of Microsoft technologies, including interoperability with Yammer, Lync and Skype. Redmond’s goal is to deliver sales, service, marketing and industry professionals a seamless and customizable experience.
With Social Insights, Dynamics CRM Online users can tap into real-time company and contact information from 30,000 sources. That, the company said, will help marketing, sales and account management professionals engage more effectively, spend less time researching and more time selling.
Social Insights is a free add-on for Dynamics CRM Online users. Customers can also get Social Insights for the on-premises version of Microsoft Dynamics CRM 2013, which is similar to Social Insights for CRM Online. Although not included in the on-premises Dynamics CRM license, customers can get a free 30-day trial of InsideView for Sales or InsideView for Account Management, plus three months free when they sign a new annual license agreement with InsideView.
The latest release also comes with pre-defined and configurable processes. Each stage of a process is clearly outlined, identifying the recommended steps to completion. Building on this design element, Microsoft is introducing new templates for a number of specific industries, such as professional services, manufacturing and financial services, as well as processes for event management and solution selling. The configurable business processes incorporate best practices from industry experts and give customers a starting point to build a solution to fulfill their specific industry requirements.
More Social, More Mobile
Design-wise, Microsoft Dynamics CRM is now offering what it calls an “immersive layout” that displays all customer information on one screen so users can see everything they need to know about customer interactions in one place.
The new outcome-driven user experience features guided processes that work to help customers reach their desired outcomes. Users can tailor these processes to accommodate particular business requirements that help deliver an experience matching their customers’ expectations. Microsoft cites three benefits: shorter sales cycles, increased win rates, and less ramp-up time for new hires.
With Yammer integration, customers can comment on posts or start contextual conversations from within Microsoft Dynamics CRM on-premises and online. Yammer extends across an organization, bringing everyone into the conversation, including unlicensed CRM customers from within Yammer. Finally, customers get access to mobile client applications on Windows 8 tablets and iPads, touch-enabled experiences on Windows Phones, iPhones and Android phones, as well as analytics on the go, without separate license fees.