Starting with the idea that traditional data Relevant Products/Services center and server architectures are “constraints” on businesses, HP announced Thursday that it is releasing a new line of servers aimed at faster, simpler and more cost-effective delivery of computing services. Its portfolio of HP ProLiant Generation 9 (Gen9) servers “reimagines the server” for a new computing era, the company said.

According to HP, the future of data center technology is a “compute” era of flexible, scalable servers adapted for operating in an increasingly cloud Relevant Products/Services-based, software-as-a-service IT environment. The company said it designed the ProLiant Gen9 line with those needs in mind.

HP said its new server portfolio spans four architectures: blade, rack, tower and scale-out. It claims the flexibility of the design will enable users to improve the workload performance of business-critical applications Relevant Products/Services and to cost-effectively increase computing capacity across multiple workloads.

The ProLiant Gen9 servers will be available through HP and its channel partners starting on September 8. Prices will vary according to model and customer Relevant Products/Services configurations.

‘New Approach to the Data Center’

While the global business world is rapidly moving its data and IT services to the cloud, all that computing is still being driven by servers somewhere. Traditional servers and data centers, however, were not designed for such an environment.

“The rise of mobile, cloud, social and big data is driving the need for a new approach to the data center and its processing engine -- the server -- to enable successful business outcomes,” said Antonio Neri, HP’s senior vice president and general manager of servers and networking.

According to HP, the ProLiant Gen9 servers will make it easier for organizations to, for example, roll out new mobile services for employees or customers “in minutes” and put customer behavior data to business-building use in real time.

"With HP compute, we can scale up to millions of transactions a day, deploy servers in virtualized environments in seconds and provision applications in minutes, all while anticipating our future needs," said Harry Gunsallus, executive vice president and chief information Relevant Products/Services officer, Redstone Federal Credit Union.

Additional Support in Late 2014

Once support is enabled for HP OneView, the Gen9 servers will provide a simpler, streamlined system for managing services across servers, storage Relevant Products/Services and networking, HP said. The OneView system can help make infrastructure provisioning “up to 66 times faster,” according to HP. OneView is the management platform for HP BladeSystems, and ProLiant Generation 8 and 7 servers.

While the OneView dashboard is already available, it is not currently compatible with the Gen9 line. The converged management system will add support for Gen9 by late 2014, HP said.

HP added that it plans to provide more details about the new server line during the Intel Relevant Products/Services Developers Forum, set to be held September 9-11 in San Francisco.